G Squared

G Squared We deliver digital solutions that drive real business results. www.gsquared.com.au

G Squared is a Sydney and Brisbane based digital agency here to assist you in turning your dreams into a reality.

“We passed your office the other day” We hear it all the time, so here’s a look inside Chippendale Castle. Thank you 🤝
27/04/2026

“We passed your office the other day”

We hear it all the time, so here’s a look inside Chippendale Castle.

Thank you 🤝

Search isn’t dead, but the rules have changed.This morning we hosted our ‘Search is dead, long live search!’ Breakfast &...
24/04/2026

Search isn’t dead, but the rules have changed.

This morning we hosted our ‘Search is dead, long live search!’ Breakfast & Learn at Chippendale Castle and the conversation did not disappoint.

Jules Ward (Head of SEO, G Squared) cut through the noise on what’s actually shifted in search and what marketers need to do about it, before handing to a panel with Dom O’Brien (CMO, MATE internet + mobile) and Isaac Lai (CMO, Titan FX) on how it’s playing out in their businesses right now.

We covered:

🔍 What marketers are getting wrong right now

💡 Why simplifying how you describe your business is one of the highest-leverage moves you can make

🏆 Whether credibility in AI-driven search comes from content, reputation, or both

📈 What content is actually working and what’s quietly stopped

Thank you to everyone who joined us this morning. See you at the next one. 🙌

Earlier today we attended the Asana World Innovation Tour at the stunning W Hotel, Darling Harbour. Highlights included ...
17/03/2026

Earlier today we attended the Asana World Innovation Tour at the stunning W Hotel, Darling Harbour.

Highlights included the launch of Asana “Teammates”, a native capability designed to embed AI directly into team workflows.

We also heard from Ross Dawson who shared practical principles for extracting real value from AI.

One theme came through clearly:

AI creates impact when it’s integrated into how teams actually work, not when it sits on the sidelines as another tool.

Thanks for having us!

The way people shop has changed. Forever.81% of shoppers have already shifted their buying behaviour because of AI and i...
12/03/2026

The way people shop has changed. Forever.

81% of shoppers have already shifted their buying behaviour because of AI and if your brand isn’t adapting, you’re already behind.

We broke down exactly what’s happening, who it’s affecting, and what it means for your SEO strategy.

📥 Download the full report, link in bio.

45% more calls. 34% higher conversion rate. 32% increase in organic conversions.Mitsubishi Electric Australia operates i...
11/03/2026

45% more calls.
34% higher conversion rate.
32% increase in organic conversions.

Mitsubishi Electric Australia operates in one of the most competitive search landscapes in the country.

Our approach?

AEO-led SEO.

We optimised for AI Overviews, People Also Ask, and structured FAQ schema to capture high-intent demand earlier in the journey and reduce reliance on branded search.

The result was more visibility, more leads, and a direct traffic lift of over 116% YoY, a clear sign that nonbrand exposure was driving real brand recall.

Less brand spend. More pipeline. Real business results.

Happy early International Women’s Day 💜This morning, Clare, Maddie, Erika and Helen attended the Media x IMAA Internati...
06/03/2026

Happy early International Women’s Day 💜

This morning, Clare, Maddie, Erika and Helen attended the Media x IMAA International Women’s Day Breakfast on behalf of G Squared.

It was a privilege to hear from , and , who shared thoughtful insights on leadership, resilience and the importance of backing yourself throughout your career. Their perspectives were a powerful reminder of the impact women continue to make across business, media and the creative industries.

Thank you to Are Media and IMAA for hosting such a meaningful morning and for bringing together so many inspiring voices from across our industry.

At G Squared, we’re grateful to work alongside and partner with so many talented, driven and supportive women who help shape our teams, our work and the broader media landscape.

International Women’s Day is an important opportunity to recognise and celebrate the achievements, leadership and contributions of women everywhere - and to continue championing and supporting women not just today, but every day.

It’s been a busy start to 2026, and with this we’d like to welcome three new faces to Chippendale Castle 🚀
06/03/2026

It’s been a busy start to 2026, and with this we’d like to welcome three new faces to Chippendale Castle 🚀

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151 Regent Street
Chippendale, NSW
2008

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