Manning&Co.

Manning & Co. is a full-service strategic marketing consultancy providing integrated brand, marketing, PR, digital and creative services.

07/09/2026

What does the future of funding and innovation look like in Australia?

Together with Black Tie Digital, M&C explored this question through The Future of Funding & Innovation Report 2026–27: an industry-leading study examining investor sentiment, emerging funding models, and the opportunities shaping Australia’s innovation economy.

From AI and biotechnology to FinTech, clean energy, blockchain, and startups, the report explores investor priorities, emerging opportunities, and the barriers impacting capital flow into innovation-led businesses.

Watch the video below for key insights from the report.

At M&C, we transform research and expertise into thought leadership that shapes conversations, builds influence, and drives meaningful change.

Discover how we partnered with Black Tie Digital to turn insights into impact: https://manningandcogroup.com/portfolio-item/mc-collaborates-with-black-tie-digital-on-funding-and-innovation-research/

03/09/2026

We’re excited to share that Manning & Co has been appointed by StarHub Singapore as its creative and content partner, marking the beginning of a new chapter in helping shape impactful brand experiences.

Through our expertise in digital storytelling, content development and audience engagement, we’ll work with StarHub’s B2B marketing team to strengthen their communications and help them effectively engage enterprise audiences across Singapore.

As Singapore continues to evolve as a digital-first market, brands need more than products and services to engage enterprise customers: they need stories and communications that persuade, demonstrate value, and create lasting partnerships.

We’re proud to partner with StarHub to develop communications that strengthen the brand and create real business impact.

Read more about this exciting partnership: https://manningandcogroup.com/mc-named-creative-content-partner-for-starhub-singapore/

29/08/2026

The search journey is changing. Google isn’t the only place your audience is searching anymore.

People are turning to AI tools like ChatGPT and Google AI Overviews to research, compare and find answers, which means being visible in traditional search is no longer enough.

That’s where SEO and GEO come together. But the real opportunity isn’t choosing between the two. It’s building a strategy that makes your brand discoverable, credible and relevant wherever your audience is looking.

So, what exactly is GEO? How does it differ from SEO? And how long does it take to see results?

We answer the questions we’re asked most often in this video. Watch now and start thinking beyond the search bar.

28/08/2026

How are AI and digital transformation reshaping the future of work?

Together with Staffbase, M&C explored this question through the Executive Priorities for the Next Digital Workplace Era 2026 report: an industry research project capturing the perspectives of more than 100 Australian business leaders on AI, workplace transformation, and the evolving employee experience.

From digital transformation and organisational change to leadership priorities and the future of employee engagement, the report uncovers the opportunities and challenges shaping the next era of work.

Watch the video below for key insights from the report.

At M&C, we transform research and expertise into thought leadership that builds credibility, sparks industry conversations, and delivers meaningful business impact.

Discover how we partnered with Staffbase to bring these insights to life: https://manningandcogroup.com/portfolio-item/mc-partners-with-staffbase-on-digital-workplace-research/

26/08/2026

"How do we go viral?" has become one of the most common questions in marketing.

But it's the wrong question to be asking.

Research suggests that while viral content can generate impressive spikes in reach, it rarely translates into long-term trust, loyalty, or business growth on its own.

The brands that create lasting impact focus on something different. They consistently publish content that is useful, credible, and aligned with their expertise. They earn influence over time rather than chasing short-term attention.

In our latest carousel, we explore why presence and influence is a far more valuable goal than virality – especially for B2B brands.

Read the carousel, then explore the full article here: https://manningandcogroup.com/the-myth-of-going-viral-and-what-actually-works/

25/08/2026

Is SEO dead – or is it evolving?

AI is changing how people search, discover, and engage with brands.

As AI-powered search grows, marketers need to think beyond traditional SEO and start considering Generative Engine Optimisation (GEO), creating content that AI platforms can understand, trust, and recommend.

The question is no longer just “how do we rank?” but: “How do we become the source AI chooses to reference?”

Swipe through for some key considerations.

At Manning & Co, we help brands navigate the changing digital landscape through strategic content, thought leadership and marketing solutions designed for the future.

Want to understand how AI is impacting your brand’s visibility? Get in touch with our team: https://manningandcogroup.com/contact/

19/08/2026

Technical content doesn’t have to be dry, complex, or forgettable.

In a world where AI is making it easier than ever to create content, the brands that stand out will be those that bring creativity, storytelling, and human insight into everything they produce.

In our latest blog, we explore how organisations can spice up technical writing with creative flair, transforming complex ideas into engaging stories that connect with audiences and drive impact.

From finding the human story behind the data to making technical concepts more accessible, creativity is becoming a critical skill for brands looking to differentiate themselves.

Read the full blog to discover how you can bring more creativity into your technical writing: https://manningandcogroup.com/how-to-spice-up-technical-writing-with-creative-flair/

18/08/2026

Trust has always been the foundation of successful B2B marketing – and in an AI-driven world, it has never been more critical.

With more content, automation and digital noise than ever before, the brands that stand out won’t be the ones that simply adopt the latest technology. They will be the ones that build genuine credibility, deliver on their promises, and create meaningful connections with their audiences.

In her latest article, M&C Founder & CEO Gemma Manning explores why, while AI can help businesses scale and automate, trust is still earned through human experience, expertise and action.

From building thought leadership to understanding customers, strengthening your brand strategy and creating consistent experiences, Gemma shares 5 things business leaders can do to build trust in an AI-driven world.

Read the full article: https://manningandcogroup.com/5-things-business-leaders-can-do-to-build-trust-in-an-ai-driven-world/

12/08/2026

Creativity. Connection. Community.

These were the key themes Gemma Manning took away from the (IWF) Annual Cornerstone Conference 2026 in London.

Bringing together some of the world’s most inspiring women leaders and changemakers, the conference explored the challenges shaping leadership today, from AI disruption and global uncertainty to the future of work.

In this article, Gemma reflects on a key question facing leaders and brands today: how do we embrace change while protecting the human connection that drives meaningful business impact?

She shares three truths for successful modern leadership and explores why trust, creativity and human connection will define the organisations that thrive in a rapidly changing world.

Read Gemma’s reflections here: https://manningandcogroup.com/key-takeaways-from-the-international-womens-forum-2026/

11/08/2026

🎉 Celebrating an incredible milestone for our Founder & CEO, Gemma Manning.

We’re proud to share that Gemma has been named a finalist in two categories at the 2026 AusMumpreneur Awards: the Global Brand Award and the Marketing & Communications Award.

Recognising more than 2,000 nominations from across Australia, the AusMumpreneur Awards celebrate the achievements of women in business who are driving innovation, leadership and growth.

For Gemma, this recognition represents far more than a business milestone. It reflects the journey that led to the creation of Manning & Co., a business founded on resilience, opportunity and the belief that becoming a mother should never limit someone’s career.

18 years ago, a career setback became the catalyst for something greater. Today, Manning & Co. is an award-winning strategic marketing and communications consultancy, supporting organisations across Australia and the Asia-Pacific region to navigate change, strengthen their brands and embrace the future.

“Starting Manning & Co. gave me the opportunity to create the kind of workplace and business I wished existed: one built on opportunity, inclusion, and the belief that becoming a mother should never limit someone’s career.” — Gemma Manning

We’re incredibly proud of Gemma’s leadership, vision and commitment to creating positive change, and we’re honoured to see her recognised alongside so many inspiring women entrepreneurs across Australia.

Congratulations, Gemma! 👏

Address

Level 5, Suite 5. 1, 822 George Street Chippendale
Chippendale, NSW
2008

Website

https://manningandcogroup.com/

Alerts

Be the first to know and let us send you an email when Manning&Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Manning&Co.:

Want your business to be the top-listed Advertising & Marketing Company in Chippendale?