Ruby Cha Cha

Ruby Cha Cha is a boutique insight consultancy agency delivering incisive creative thinking. Our mission is to shine in everything we do.

28/11/2021

When was the last time you listened to a good story? One that made you want to do something, compelled you to act right away? Consumer storytelling can help us understand how to leverage a great story for better insight.

https://www.research-live.com/article/features/once-upon-a-time-why-storytelling-is-essential-to-research/id/5086592

Consumer storytelling sessions are a powerful way to make insights stick, but they are also are a convincing way for market research to get up the C-Suite ladder. Click here to understand how.

14/10/2021

Creating and using videos in our previous research has helped bring to life the different personas around which we build our insights. Not only does it strengthen and add depth to our analysis, but it helps to distil our findings as clear, actionable insights for clients so that they can easily identify and visualise their customers. Clients can then keep the video in their arsenal as an asset that they’re able to access at all times.

Storytelling through video is a great way to get to deeper insight and immersion. Videos can be snippets or even consumer documentaries. Read more to find out how. Read the full Article

24/09/2021

Engagement with consumers creates a brand-customer relationship that encourages positive consumer behaviour. Building a long-lasting connection between brand and consumer can be used to reinforce brand loyalty. By using market research, brands can use real customer insights to create impactful engagement strategies leading to the desired form of customer loyalty.

In order to create successful marketing strategies, brands need to know about customer loyalty. Cost continues to hold considerable influence on brand loyalty, yet emotional connections and ethical values are also becoming key loyalty drivers, writes Adam Ioakim.

09/09/2021

As researchers, we have a responsibility to deliver accurate data and insights to our clients. This involves refining our understanding of National Representation to ensure biases are removed and avoid the misrepresentation of a sample population.

Everyone in research has a role to play in making sample more representative.

22/08/2021

Consumers dictate trends within a market, using their purchasing power to tell companies what they want. However, brands can't just switch their products and identity to align haphazardly. They must think strategically to ensure they are following long-lasting movements and not flavours of the month. Market research allows brands to differentiate the two and develop a branding strategy that can be long lasting within volatile markets.

Conscious consumers are becoming more educated when it comes to products. Beauty movements, like clean beauty, sustainability and the biotech boom, have led to an industry push for groundbreaking solutions in the form of product innovation.

06/08/2021

Creating a new offering will always be a risk to any brand, truly grasping consumers wants and needs can be difficult in any market, particularly technology where new products are constantly pushed in front of consumers. Through the utilisation of concept testing brands can assess the viability of their ideas and develop features to ensure the final product brought to market meets the needs of a given audience, thus launching successfully.

https://techcrunch.com/2021/04/13/daily-crunch-spotify-unveils-an-in-car-entertainment-system/

Concept testing allows you to see if customers like your product, or ideas and to gauge whether they'll actually buy it. Concept testing is essential for planning new product launches and NPD pipelines.

29/07/2021

We are open for your essentials!
Instead of putting market research in the discretionary spend basket we should be powering up and investing. There is no going back to the old normal, now is the time to bunker down and keep on top of what is happening NOW to plan for the future. If you want some help with planning, brand or innovation development check out the ruby newsletter for more information.

How are you? We hope you are doing OK, staying safe wherever you are and taking the time to do nice things for yourself and good things for your business. Last week the Ruby team baked cookies together on Zoom – from Melbourne, Sydney and Auckland. Delicious and fun. But more importantly, we ...

22/07/2021

With the rapid adoption of eCommerce, stemming from consumers utilising online shopping more than ever, brands within the online space are looking for ways to stand out. Through live streams, brands are able to create a one to many live shopping experience engaging consumers and showcasing their products in a low-cost high impact way. However new forms of communication can be difficult to nail without understanding what journey the consumers are currently on, this is where market research can assist.

The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos.

15/07/2021

Expanding into new markets is always a risk, Understanding the cultural differences particularly when that markets main language differs from yours can add to this challenge. Market research, particularly ethnography, aids brands in uncovering how consumers behave when it comes to your product and category.

In a globalised industry, marketers need to consider many factors to get multilingual brand management right. Ofer Tirosh writes about website localisation and offers tips to ensure content is culturally and linguistically relevant.

01/07/2021

June was a busy month for the Ruby team; we had a bunch of interesting projects come through, even with the Sydney-wide lockdown sending us all back to .

Catch up on the latest in our recent newsletter.

Hello fellow travellers, With the end of the financial year upon us, it’s time to spoil yourself! Luckily, June 18 is National Splurge Day! Given this day of indulgence and the setting of your 2022 budget, it’s the perfect time to consider investing in market research for your business.....

25/06/2021

We have all heard it a million times, we eat with our eyes but now more than ever consumers are being driven by food desire. Brands involved in food marketing are pivoting their strategies to re-engage with consumers through visuals. Utilising market research, brands will be able to understand what visuals are driving their conversions to double down on and avoid getting lost in the over saturated market.

https://www.marketingmag.com.au/hubs-c/opinion-why-embracing-the-age-old-adage-we-eat-with-our-eyes-is-vital-in-any-food-marketing/

Simon Porter writes about how food marketers can create a visual appetite and better tap into consumers' senses.

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How can we help?

We are a strategic market research and planning consultancy that helps businesses succeed.

Founded in 2008, Ruby is small enough to give you the attention you deserve and creative enough to be on the cutting edge of research and technology. We know that in a fast moving competitive world, brands can only achieve an edge through connecting with people, and immersing in their experiences and their cultural context.

That’s why Ruby’s focus is on three areas of research: people, experience and culture.

Visit us at rubychacha.com.au to find out more about who we are and how we can help you grow.