20/08/2025
In an arc of premium buildings on the prestigious edge of Sydney’s CBD, 126 Phillip stands apart. Designed by renowned architect Norman Foster of Foster + Partners, it has a striking presence and is a building with a perpetual modernity. A masterpiece of structural expressionism, the straight lines that define the building soar from street level up to the twin masts that touch the sky. From every aspect, 126 Phillip Street embodies an ingenious design, considered and brilliantly simple. With lifts and services pushed to the side, the column-free floor-plates are liberated to maximise flexibility and the clear views across the city, botanic gardens and harbour. The sense of openness continues with an atrium that connects the spacious ground level with fresh air and blue sky, 31 floors above.
Our brand identity captures this contemporary sophistication with confidence and simplicity. The new logo mark draws inspiration from the building’s unmistakable form on the city skyline, its straight line precision, structural expression and vertical openness within. The colour palette centres around a monochromatic scheme, using white space to mirror the building’s sense of spaciousness and openness. Bold primary colours are strategically interspersed to accentuate the building’s timeless modernity and architectural uniqueness. A complementary abstract and dynamic graphic pattern brings vibrant energy while maintaining a corporate, professional appearance, positioning 126 Phillip Street as a symbol of modernity, innovation, and professional excellence within Sydney’s evolving CBD landscape.
