Head On Agency

04/06/2026

K18 Australia is one of those projects where the biggest challenge wasn't traffic. It was clarity.

Over 5 months, we rebuilt the Shopify Plus experience with a focus on clearer product education, stronger routine-based shopping journeys, and a scalable foundation for future growth.

The challenge wasn't getting people to the website. It was helping them understand the science, the products, and how the range works together.
Alongside the customer experience, we also rebuilt the B2B journey with wholesale account approvals, gated professional products, and a dedicated experience for salon customers.

Since launch:
+44% Sessions
+50% Add to carts
+18% B2C sales
+105% Black Friday sales

Proof that better ecommerce isn't always about adding more features. Sometimes it's about making complex products easier to understand and creating the right experience for every customer.

07/05/2026

This is what a good month looks like in the group chat. Swipe for great numbers and one very guilty

13/03/2026

02/03/2026

What do you do when the client wants Thor, but can't afford Chris Hemsworth? Naturally, you convince your brother to become the Temu version.

B2B video doesn’t have to be boring.

SPEE3D (the world’s fastest metal 3D printers) came to Head On to create a campaign that would stand apart from the usual “how it works” content.

So we built “Is He Worthy?”: a narrative-driven brand film where a designer creates his own Thor-inspired hammer using SPEE3D’s printing process.

A visual built for a global manufacturing audience, but not boring.

27/02/2026

We love changing the Tide for brands. Especially for the team

After they hit it big, winning Boutique PR Agency of the Year at the Mumbrella Awards, they needed a visual identity to reflect their new world-class standard.

We reimagined the brand across digital and physical touchpoints, delivering a cohesive, bold, modern identity built for the now and to withstand the what’s next.

The outcome? A modern brand identity that reflects their voice, ambition and momentum. A brand built to flex with the demands of both print and digital.

Rebrand + brand strategy for Tide Communications.

23/02/2026

We make cool s**t and we’ve been at it for over a decade.

Working with hundreds of brands both big and small. Some of our very first clients are still on the ride with us. That says more than any name-drop ever could.

11/02/2026

Sometimes you need to convince an ex-diving, CBCo Brand Ambassador to jump off the side of a super yacht.

Incredible scenes pulled from our campaign with for their Beluga x Pale Ale shoot. We will call this the editors cut of Lachie.

Starring
Underwater Cinematography: (Head On Agency)
Creative Director: (Head On Agency)
Director of Photography
Camera Assistant:
Creative Design: (Head On Agency)
Editor: (Head On Agency)

11/02/2026

Sometimes you need to convince an ex-diving, CBCo Brand Ambassador to jump off the side of a super yacht.

Incredible scenes pulled from our campaign with for their Beluga x Pale Ale shoot. We will call this the editors cut of Lachie.

Starring Lachlan Kinnaird
Underwater Cinematography: Christopher Davidson (Head On Agency)
Creative Director: Daniel Smith (Head On Agency)
Director of Photography Hamish MacGregor
Camera Assistant: Shannon Madden
Creative Design: Ainsley Benson (Head On Agency)
Editor: Stephanie Comfort (Head On Agency)