Principle Design

Principle Design We're a Melbourne based Graphic Design studio. Best known for Strategy, Branding, Digital Design, Signage & Marketing solutions.

11/03/2026

Are you a creative Graphic Designer looking to grow and work on meaningful projects?

We’re seeking a designer who can translate strategy into strong visual outcomes across brand, digital, social, collateral, signage and motion.

Award-winning studio. Diverse clients and projects.
Flexible hours available (to be discussed).

Send your CV, portfolio + a short cover letter to [email protected]��Thank you to everyone who applies, we’ll be in touch with shortlisted candidates. ��

11/02/2026

We're looking for a driven Business Development professional to help fuel our next stage of growth.

If you’ve got a hunter mindset, thrive on building meaningful client relationships, and have experience in a creative agency environment, we’d love to hear from you.

Part-time flexibility. Award-winning studio. Richmond-based.

Please apply by sending us your CV and PDF portfolio or website, and a cover letter addressing the selection criteria to [email protected]

09/02/2026

We’re not quite over this one… This week on POH, sits down with the incredibly talented, pastry chef, judge, author, and the creative mind behind

Darren shares the journey from a food-obsessed childhood in the UK, through classical training and elite London kitchens, to the moment that brought him to Australia and changed everything.

Delving into why pastry became his discipline of choice: precision, structure, repeatability, and how those same values now underpin StudioKitchen, his platform for teaching, storytelling and sharing knowledge.

This episode is about craft, curiosity, and longevity, and how a career in hospitality can evolve beyond the kitchen without losing the joy of feeding others.

🎧 Hit play via the link in bio or search Principle of Hospitality wherever you listen.

19/12/2025

From new brand identities to long-term partnerships, 2025 has been a defining year for our studio.

Thank you to our team, clients and collaborators, we’re ready for what 2026 brings.

19/08/2025

We partner with hospitality business owners, venue operators, chefs, consultants, marketing teams and creative entrepreneurs to build brands that connect - from concept to identity and everything in between.

Whether it’s your first opening or your next chapter, we help you show up with purpose and personality.

Book a call with one of our strategists today.

A sanctuary that speaks of place and purpose.We shaped the brand identity for Asha Zora - a collection of luxury villas ...
15/08/2025

A sanctuary that speaks of place and purpose.

We shaped the brand identity for Asha Zora - a collection of luxury villas in Phuket, grounded in spiritual symbolism and architectural grace.

Drawing on the Dharmic Wheel and the Endless Knot, its mark strikes a quiet balance between tradition and modern presence.

Every detail contributes to the sense of retreat.From stationery to signage to digital collateral, the Asha Zora brand s...
14/08/2025

Every detail contributes to the sense of retreat.

From stationery to signage to digital collateral, the Asha Zora brand system is designed to grow with the project, always feeling composed, considerate, and full of calm. Soft type, clean layouts and visual breathing space support the feeling of sanctuary.

10/08/2025

We’re looking for people who care about purposeful design and working collaboratively to make it happen.

We are hiring a Junior Designer to join our team.

At Principle Design, you’ll work across branding, strategy, wayfinding, editorial, digital and spatial design, alongside a team that values clarity, curiosity and good people.

If you’re thoughtful, engaged and ready to grow, we’d love to hear from you.

Send your CV and portfolio to [email protected]

19/06/2025

After 100 years on the mountain, was ready to look ahead.

Our approach was one of considered evolution. We studied the Club’s visual history and drew inspiration from past logos, retaining core structural elements to ensure the brand remained recognisable and respected by its loyal community.

From there, we crafted a refreshed identity that feels both grounded and forward-facing, one that captures the spirit of the slopes while giving Ski Club of Victoria the clarity and confidence to expand its reach.

The result is a brand that acknowledges where it started and is ready for wherever the mountain leads next.

Ski season is here, and with it, a new chapter for a century-old icon.We partnered with to revitalise their identity a...
19/06/2025

Ski season is here, and with it, a new chapter for a century-old icon.

We partnered with to revitalise their identity ahead of their 100-year milestone. The refreshed brand honours the Club’s long-standing legacy on Mt Buller while creating space for what’s next: a visual system designed to flex across racing, accommodation, dining, and merchandise.

A considered evolution, shaped by history, made for the mountain.

Address

Suite 14 661/663
City Of Yarra, VIC
3067

Telephone

+61394162717

Website

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