Gia Le - Elite Digital Campaigns

11/07/2024

I don't like to post about work too much these days because it is only a small fraction of who I am but yesterday was special. Thank you to my client who invited me back down under to help them host an exclusive event at the stunning Crown Sydney in Barangaroo. The gathering brought together 150 high net worth investors from across Australia and 5 leading CEOs from the mining sector.

Investors were treated to insightful presentations from mining industry leaders, exclusive networking opportunities, and gourmet catering that showcased Crown Sydney's culinary excellence.

And now tonight, I fly back to Berlin but don't worry, talks are in the pipeline about our next event :)

16/04/2024

I've just started working at a new coworking space located in the heart of Berlin's Mitte district, right at the famous intersection of Friedrichstrasse and Torstrasse. Working from home and internationally since the pandemic has profoundly transformed my life and business, and now I’m ready to add a new dimension by working alongside colleagues in the digital space.

This location is bustling with a diverse group of entrepreneurs from the Netherlands, Germany, the US, and Australia. Berlin’s unique attribute is that everyone has a story, and I can't wait to hear them all and learn from the collective experiences shared here.

Looking forward to this new chapter!

09/02/2024

Why Moving Overseas in Your 30s and 40s is Better Than in Your 20s🌟🛫

Have you ever dreamed of packing your bags and starting a new life in a foreign land? It's a romantic notion that often sparks the wanderlust in our souls - eating baguettes in Paris or enjoying a beer on the canals of Berlin. While many choose to take the leap in their 20s when the world feels wide open and possibilities seem endless, there's a growing trend of individuals opting to make the move in their 30s and 40s. And let me tell you, there are some pretty compelling reasons why this might just be the ideal time to feel the fear and do it anyways.

Picture this: financial stability and comfort. By the time you hit your 30s and 40s, chances are you've climbed a few rungs on the career ladder, squirreled away some savings, and shed some of the financial shackles of your misspent youth. This newfound stability affords you the luxury of enjoying the finer things in life as you explore a new corner of the world. No more sharing an apartment with 5 strangers just to make ends meet or taking jobs you hate – you can indulge in comfortable accommodations, savor local delicacies, and treat yourself to unforgettable experiences without constantly checking your bank balance.

But it's not just about the money. Moving abroad in your 30s and 40s means you're armed with a level of self-knowledge and independence that only comes with age and experience. You've had time to figure out who you are, what you want, and what you won't settle for. Gone are the days of bending over backward to fit in or putting up with toxic relationships. You just don't put up with bad behaviour and only make friends based on values and not party venues. You're confident in your choices and unapologetically true to yourself, even if it means embarking on this adventure solo.

And let's talk career. By now, you've likely amassed a wealth of professional experience that can open doors to exciting opportunities in your new home. Whether it's leveraging your expertise to land a high-paying job, making savvy business decisions, or seizing international career prospects, your years in the workforce give you a distinct advantage over your younger counterparts. Employers value your experience and expertise, making it easier to secure meaningful employment and advance your career in your adopted country.

So, if you've been toying with the idea of making a move abroad but hesitating because you're not in your 20s anymore, let me reassure you – your 30s and 40s or 50s and 60s might just be the perfect time to embark on this exhilarating journey. With financial security, self-assurance, and career prowess on your side, the world is yours for the taking. Don't let age hold you back – embrace the adventure and make your mark on the world, one passport stamp at a time.

28/11/2023

T H E E X C L U S I V E | Building a 9-Figure Net Worth from $100K

Forbes' March 2023 report places real estate as the 7th top source for billionaire creation. Among the numerous clients I've worked with in this sector, David Tan’s journey is captivating. Speaking from his home in Vaucluse, amidst panoramic views of Sydney Harbour Bridge and Opera House, David exudes effortless suave and confidence. His demeanour, reminiscent of a trusted old friend, is instantly reassuring. Our conversation unravels his humility, leaving me profoundly inspired.

David's story is one of true immigrant success marked by his incredible entrepreneurial spirit. Moving to Australia at 15 to finish high school and study civil engineering, David’s life shifted when his father suffered a severe stroke during his first year of University, thrusting him into the role of family breadwinner. Juggling family finances and university fees, David washed cars for the wealthy in Vaucluse, while his girlfriend and now wife, Fifi, took up weekend gardening projects to make ends meet. It all made sense now as I recall his Ferrari parked inside his converted Double Bay office.

The game-changer? With a $100k loan from his in-laws, David and Fifi bought their first home, understanding its potential for compounding growth. This pivotal investment commenced their venture into strategic leveraging and acquisitions, significantly expanding their property portfolio along Sydney's growth corridors over the next decade. Capitalising on their accrued expertise, they established Centurion Property Group, a real estate agency serving international clients, particularly in Asia and their native Indonesia. Their transition into property development led to the creation of Marquess Group, focusing on luxury apartments and houses in Sydney's Eastern Suburbs and significant land subdivisions in Melbourne.

Curious, I asked him about his main tool for success; he thoughtfully advised, "Focus on your strengths and don't be afraid of leverage," highlighting the versatility of Australian real estate.

A devoted family man with two grown children, David lives and breathes the principle that wealth creation and integrity can go hand in glove. One striking hallmark of David’s success is that we all naturally gravitate towards doing business with people we like, and David is just so damn likeable.

David, ever humble, subtly deflected my enquiries about his net worth. He just gently smiled at the suggestion that it was in the exclusive 9-figure club. One thing, however, is unmistakably clear: both he and Fifi are self-made and a true class act.

David’s journey offers vital lessons:

1. OVERCOME HURDLES WITH ADAPTABILITY, CREATIVITY, AND STRATEGY.
2. HARD WORK AND RESILIENCE REAP REWARDS.
3. CLEAR STRATEGIC VISION SUSTAINS LONG-TERM SUCCESS.
4. THE RIGHT LIFE PARTNER IS CRUCIAL TO YOUR JOURNEY’S OUTCOME.

Not bad for someone who started with a $100k seed money.

About Elite Digital Campaigns & myself: We are a sales, marketing & lead generation agency specialising in family-owned businesses with $5mill - $20mill turnover across Australia, Asia & Europe.

Our Website: https://www.elitedigitalcampaigns.com.au/

19/09/2023

Visiting United Nations in Vienna.
Seeing Der Kuss at the Belvedere.
Dining on the street.

07/09/2023

🚀𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀! If you're wondering why your website isn't generating the leads it should, you might be overlooking some simple hacks. From our work with property developers to finance sectors across $2Bn worth of projects, we've pinpointed three changes that can DOUBLE your leads without a complete website overhaul.

Discover how timing, placement, and design can be game-changers for your lead generation turning your website into your greatest silent sales tool. Read our recent 5-minute blog to learn how to turn your website into a lead-gen powerhouse.

If you’re eager to supercharge your lead generation without a complete site overhaul, we've identified three website hacks you can use to double these leads.

22/08/2023

T H E E X C L U S I V E | Million-Dollar Insights from Singapore's Cosmetic Elite | Dr Hui-Suan, Tan - Camden Medical

The global aesthetic medicine market, poised at approximately AUD $172.5 billion in 2022, is set for a dynamic ascent. The Asia Pacific is foreseen as the region of rapid growth, anticipating CAGRs of 10.9% to 18.5%. At the heart of this burgeoning industry stands Dr Hui-Suan, Tan, a global woman of influence steering the industry with her pioneering vision.

Introduced to Dr Tan through a respected Singaporean businessman, her Malaysian roots, UK education, and practice in Singapore showcase her as a global citizen. Her trajectory mirrors Singapore's ascendancy, largely attributed to Lee Kuan Yew's leadership, which transformed the island nation into a first-world powerhouse in just one generation. Singapore currently has the highest GDP per capita in the Asia-Pacific.

Educated at the esteemed institutions of The University of Manchester and the University of Cambridge, Dr Tan later set up her flagship practice on Singapore's Orchard Road, often likened to Paris' Champs-Élysées. Here, she is the Owner and CEO of Dermstetiq Clinic and Dermstetiq Medispa and has launched her own clinical skincare line Mei Skin Asia, tailored for Asian skin. In 2022, Singapore's premium beauty and personal care sector was estimated to be worth roughly around AUD $950 million.

Interacting with Dr Tan, her professionalism and warmth were palpable, aligning with the preferences of her elite clientele who value both discretion and quality. Now poised to build an empire through digital expansion, Dr Tan's clear vision has propelled her journey from a solo practitioner to a multi-faceted businesswoman. Amidst her success, her commitment to patient outcomes stands firm, ensuring she remains a doctor first.

Outside her profession, Dr Tan is a pianist with a diploma from the London College Of Music and supports pro bono legal work in Singapore.

The journey of Dr Tan offers several invaluable lessons on success and sales:

1. Compassion is a cornerstone of successful patient care and customer service.
2. Diversification into the digital realm is a pivotal move for modern entrepreneurs.
3. A clear vision nurtures steady growth.
4. Success need not compromise one's integrity.
5. Prioritising customer outcomes is paramount.
6. Discretion is indispensable when catering to an elite clientele.
7. Always have faith and belief in your journey and purpose.

Dr Tan embodies the belief that success isn't just about the climb; it's about lifting others along the way - a concept I deeply respect.

Disclaimer: Figures are as of 15th August 2023.

About Elite Digital Campaigns & myself: We are a sales, marketing & lead generation agency specialising in family-owned businesses with $5mill - $20mill turnover across Australia, Asia & Europe.
Our Website: www.elitedigitalcampaigns.com.au

04/07/2023

T H E E X C L U S I V E | Would you pay $200,000 for a holiday? ☀🌴🌍

In the world of long-haul flights, you either like complete solitude or you’re one of those who are often enlivened by interesting conversations with fellow passengers. On my return flight to San Diego, I was captivated by Lindsay Santoro, an effervescent American radiating a distinct Californian glow. Our in-flight conversation sparked a connection rooted in a shared love for travel, kindling a friendship enriched over years of shared escapades and a mutual love for global exploration.

Far from your typical travel agent, Lindsay expertly crafts bespoke travel experiences that ripple with distinctiveness. Her tailor-made adventures, valued between $50,000 and $200,000, sidestep the usual tourist haunts, offering an experience leaps and bounds beyond what conventional online booking platforms can provide.

Exemplifying the calibre of Lindsay's work, consider the high-net-worth family seeking an unforgettable high school graduation gift for their teenage son. This young man was a massive Lord of the Rings fan so they curated a journey straight from the pages of J.R.R. Tolkien's magnum opus. Imagine travelling to the captivating landscapes of Middle-Earth in New Zealand, where this iconic movie series was filmed. Such grand dreams become realities in Lindsay and Leah Winck's hands at Journey On Travel, an affiliate of First in Service Travel. From private Mediterranean yacht journeys to wildlife safaris, their expertise lies in shaping unique trips, perfectly tailored to their clients' desires.

Post-pandemic, Lindsay has noted a marked shift in travel preferences. The elite are now drawn to secluded, authentic experiences rather than typical tourist hotspots. Longer stays, rural villas, undiscovered culinary gems, prestigious golf outings, and wellness retreats have become the new gold standard in luxury travel.

Lindsay's devotion to her craft transcends obligation. Each trip she undertakes fuels her learning, while the relationships and insights she cultivates enable her to compose increasingly extraordinary experiences for her discerning clientele.

Here are some commercial tips for success that can be taken from Lindsay's narrative:

1. Despite the DIY era, the allure of value-adding services persists.
2. As customer needs evolve, so should offerings.
3. Customised, personal experiences are the new norm.
4. Word of mouth is the most potent advertising tool.

The beauty of life is in its stories, and today, I am honoured to share Lindsay's. I’m also excited to add another chapter to our friendship as we plan to meet in Boston later this year.

About Elite Digital Campaigns & myself: We are a sales, marketing & lead generation agency specialising in family-owned businesses with $5mill - $20mill turnover across Australia, Asia & Europe.
Our Website: www.elitedigitalcampaigns.com.au

30/05/2023

T H E E X C L U S I V E | Selling $20Million Homes in Beverly Hills & Toorak | Maggie Han

For over two decades, I've been in awe of the elegant and exuberant Maggie Han, a personal role model who embodies audacious dynamism. This Shanghainese siren, bedecked with American flamboyance, navigates the world with an irrepressible spirit and a penchant for relentless reinvention. A globe-trotting ambassador of super-luxury real estate, Maggie's journey from Shanghai's bustling lanes to Melbourne's elite Toorak, and finally to the sun-drenched allure of Beverly Hills, paints a vivid portrait of a global citizen par excellence.

There's an iridescence to Maggie’s journey, a sparkling path paved with audacity and vision. Maggie’s meteoric rise as a realtor began in Melbourne's prestigious neighbourhood, Toorak, where she left her indelible mark by selling multimillion-dollar homes. However, her heart yearned for more. A gravitational pull towards the illustrious estates of Bel-Air and Beverly Hills made her pack her life and take the audacious leap to start afresh in the US. A phoenix of her own narrative, Maggie reinvents herself every five years, embodying her belief in the power of self over surroundings.

So what differentiates the sale of luxury homes in Australia from the grandeur of Beverly Hills? A $20 million dollar estate may turn heads in Australia, but in Beverly Hills, it's just another Tuesday. The Californian real estate market embodies the state’s vast wealth and entrepreneurial spirit. As of Q4 2022, California's economy reached a staggering $3.701 trillion. Notably, Germany's GDP for 2022, according to Statistics Bundesamt, surpassed California's figure, totalling $4.125 trillion in U.S. dollars.

Maggie's influence surpasses her roots and linguistic prowess. Charismatic and skilled in WeChat and social media, she captivates a diverse clientele worldwide. Despite her wealth, Maggie carries herself with grace, viewing money as a stigma-free tool. Her perspective on Beverly Hills' affluent residents unveils their confidence, not brashness.

Maggie embraces potential fluctuations with refreshing composure. A hiccup, not a repeat of 2008, is her expectation. After all, the US real estate market thrives with the residential sector at USD 2.48 billion, with projected growth of over 2.10% CAGR by 2028.

Maggie's story imparts crucial lessons:

1. YOUR ENVIRONMENT DOES NOT DEFINE YOU, YOU DEFINE IT.
2. MONEY IS NOT A DIRTY WORD.
3. CONSTANT EVOLUTION IS VITAL TO SUCCESS.
4. REINVENTION REQUIRES PLANNING, VISION, AND COURAGE.

This September, New York will host our much-anticipated reunion because if you can make it there, you can make it anywhere. Maggie's future path—be it in real estate or a fresh venture—is an open book, but one thing is clear: she will thrive, as always.

About Elite Digital Campaigns: We are a sales, marketing & lead generation agency specialising in family-owned businesses with $5mill - $20mill turnover across Australia, Asia & Europe.
Our Website: www.elitedigitalcampaigns.com.au

14/05/2023

Getting ready to feed hungry Germans for Eurovision 🎶 🥘 🌈

01/05/2023

T H E E X C L U S I V E | The art of working with Hollywood clients and selling $20,000 suits

As I clicked the Zoom link for my interview with Dimitry Toukhcher CEO of LGFG Fashion House, I couldn't help but feel a thrill of anticipation. Dimi, the proud Canadian entrepreneur and owner of LGFG Fashion House, is a man who seems to defy convention at every turn, embracing his own unique blend of style and business savvy. Dressed in a sharp suit whilst seated comfortably in a Ferrari work chair, it's clear that he doesn't shy away from standing out, even in his everyday life. I first encountered his talents when I bought dresses from his collection, and years later, I can still attest to their quality and craftsmanship.

A self-made man, Dimi grew up as a poor Soviet Jew, relying on food banks. Today, he credits his success to a simple decision, a healthy dose of desperation, and a passion for helping people feel and look smart. Dimi’s niche lies in selling bespoke $20,000 suits to high-profile clients, including distinguished personalities like Alice Cooper and Dan Lok. He's even created suits for Hollywood movies like Skyscraper featuring The Rock. Dimi's approach to landing influential clients is as unorthodox as the rest of his life. He doesn't wait for business to come to him; he actively seeks out and fosters relationships, even if it takes years to achieve his goal.

When it comes to hiring, Dimi particularly enjoys working with young salespeople with chips on their shoulders and something to prove. He controversially avoids hiring people in their 30s, as he believes top salespeople at that age are either highly successful or launching their own businesses. So how does he tap into this young aspirational talent pool? He turns to TikTok naturally, often creating spicy ads. Thus far, he’s had 1,800 applicants and only made 2 offers. The odds are definitely not in your favour.

When our conversation turned to his personal life, Dimi shared that he enjoys a peaceful existence in Estonia with his beautiful wife and 4 perfect children. It seems that this modern-day warrior has found a way to balance his professional ambitions with a tranquil home life.

Important lessons from Dimi's remarkable journey:

1. PLAYING IT SAFE IS THE UNSAFEST THING TO DO IN SALES AND BUSINESS.
2. CONSTANTLY PUSHING FOR INNOVATION AND EXPANDING YOUR BOUNDARIES IS IMPORTANT.
3. BUILDING A GREAT TEAM REQUIRES STRATEGY.
4. PERSISTENT HUSTLING AND NETWORKING ARE ALWAYS IN FASHION.

The best character you can play is yourself and I’m very much enjoying his movie so far.

About Elite Digital Campaigns & myself: We are a sales, marketing & lead generation agency specialising in family-owned businesses with $5mill - $20mill turnover across Australia, Asia & Europe.

Our Website: www.elitedigitalcampaigns.com.au

Sales, Marketing & Lead Generation Agency Owner| Specialising in family owned businesses with $5mill - $20mill turnover

30/04/2023

Thankful for everything in life. And most importantly that it’s finally Spring. We live 7 months of suicidal weather in Berlin to enjoy the 5 best months of our lives here. Every.Single.Year. 🙈🙈🙈