iformat

iformat iformat is now AI Format! Helping businesses stay visible in AI search. GEO, AEO, AI chatbots and voice agents built on structured business knowledge.

Backed by 20+ years of SEO and digital strategy experience. Brisbane-based • Australia-wide. What if customers came to you? If instead of worrying about flyers and making cold calls, your customers sought YOU out instead of you trying to chase them? Search Engine Optimisation, done right, can do just that. In fact, it delivers one of the best ROIs of any marketing strategy! SEO is an intent-based,

inbound marketing strategy, and when you focus on intent:

✅ Your return on investment is higher than any other marketing strategy
✅ Customers are already searching for your products or services so they are easier to attract and convert
✅ You engage and sell easily
✅ You grow faster and sustainably

Google has officially started rolling out its March 2026 core update, the first broad core update of the year.The rollou...
02/04/2026

Google has officially started rolling out its March 2026 core update, the first broad core update of the year.
The rollout began on March 27 and is expected to take up to two to three weeks to fully complete, affecting search results globally across all industries and content types. This is not a penalty, but a broad reassessment designed to better surface helpful, relevant, and satisfying content.

👉 Want to understand what this means for your business?
Read more — link in bio.

No sales pressure. Just good information.
— AI Format AI For Business

Be seen.Be recommended.Be chosen.AI visibility for business.AI FormatStart with a conversation. Link in bio /geo ...
02/04/2026

Be seen.
Be recommended.
Be chosen.

AI visibility for business.
AI Format
Start with a conversation. Link in bio

/geo #

Missed calls are not just missed moments — they are gaps in how a business is represented.AI voice agents help ensure en...
26/03/2026

Missed calls are not just missed moments — they are gaps in how a business is represented.

AI voice agents help ensure enquiries are answered clearly, consistently, and in line with how your business operates — even when your team is unavailable.

This is not about replacing people.
It is about extending your ability to respond without losing control or accuracy.

After 20 years as iformat Digital, we’re stepping into our next chapter. Search is changing.AI systems are now answering...
06/03/2026

After 20 years as iformat Digital, we’re stepping into our next chapter. Search is changing.

AI systems are now answering questions directly. Visibility is no longer just about rankings — it’s about how AI understands, interprets, and represents your business.

The foundations we’ve built for our clients over the years still matter:
• Strong technical SEO
• Quality structured content
• Clear authority signals
But how visibility is earned is evolving.

That’s why iformat is 𝗻𝗼𝘄 𝗔𝗜 𝗙𝗼𝗿𝗺𝗮𝘁 — an expanded focus on AI-driven visibility and business systems.

Our services now include:
• AI Voice Agents & Receptionists
• AI Chatbots
• AI Visibility (AEO / GEO)
• Internal AI Systems
• AI-Powered Websites

What hasn’t changed is how we work.

We remain a boutique, Australian-based agency led by senior specialists.

To our long-term clients — you’ve already received a newsletter explaining what this shift means for your strategy.

To our wider network — welcome to the next phase.

Search has changed.
We’re building what comes next.

Behind every call is a system deciding how quickly, clearly, and reliably a business responds 💫
02/02/2026

Behind every call is a system deciding how quickly, clearly, and reliably a business responds 💫

The way customers reach businesses is moving faster than ever.
30/01/2026

The way customers reach businesses is moving faster than ever.

Address

Cleveland, QLD
4163

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61388421250

Website

Alerts

Be the first to know and let us send you an email when iformat posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category