The Social Flip

28/07/2026

I’m aware I look a little ridiculous… but there’s actually a reason for it. 😂

Before I film any talking-to-camera reel, I always do this.

I gently hold a pen between my teeth and speak for a minute or two before I hit record. It might look silly, but I find it helps me slow down, pronounce my words more clearly, and feel more articulate once the camera starts rolling.

I wish I could remember where I first learnt this trick because it’s become a non-negotiable part of my filming routine.

If you create content, give it a go before your next talking-to-camera video and let me know… did you notice a difference? I’d love to hear how you go! 👇

14/07/2026

Going into week three of the school holidays… any other parents trying to run a business feeling this? 😂🫠

I love my kids, but trying to work, parent and keep a business running during the school holidays is a whole different sport.

22/06/2026

If it was up to me, I’d run workshops every week.

Give me a mic and let me yap about social media, content, and marketing, and I’m in my happy place. I genuinely love sharing what I’ve learned and helping people feel more confident creating content for their business.

This week, I got to do that twice. One workshop in my own studio in NSW, and one in Logan, Queensland, the hometown where I grew up. That felt pretty special.

A huge thank you to everyone who came along, asked questions, and trusted me to be part of your journey. And a special shout out to for making the Logan workshop happen.

Feeling very grateful, very lucky, and very excited for more of this. ❤️

17/06/2026

🚨 I think AI is making everyone’s content look the same.

Before you scroll, this isn’t an anti-AI post.

I use AI almost every day. It saves time, helps generate ideas, and if you’re not learning how to use it, you’re probably going to get left behind.

But here’s the problem…

Everyone is using the same tools, the same prompts, and the same formulas.

The photos are different.
The branding is different.
The business is different.

But the content? It’s all starting to sound the same.

My challenge to you: the next time AI writes something for you, don’t hit post.

Add your opinion.
Add your story.
Add your personality.

Because AI can help create content.

But it can’t replace what makes you different.

People still buy from people.

Do you think AI is making content better or making everyone blend in? 👇

17/06/2026

This Friday, I’m heading home to my hometown in partnership with the Logan Office of Economic Development and Asuria and running a Social Media Content 101 workshop.

There are still spots left, and the best part? It’s completely FREE.

Distillery Road Market • Eagleby, QLD
Friday, June 19 • 11:30 AM - 1:30 PM

If you’ve ever wanted to learn how to create better content, understand social media a little more, or just figure out what the heck you should be posting, come along.

I spend every day helping businesses create content and grow online, and honestly, I could talk about this stuff for hours because I’m completely obsessed with it.

Click the link to grab your spot. I’d love to see you there! 🙌

A hands-on 2-hour workshop helping business owners simplify social media, create content, and leave with a clear and practical plan.

11/06/2026

Instagram has officially rolled out grid reordering, and honestly, it’s a feature some businesses will love but most won’t use.

How to try it:
• Go to your Instagram profile
• Press and hold on your grid
• Tap Reorder Grid (if the update has been released to you)
• Drag and drop your posts into the order you want
• Save your changes

A quick heads up:
• Pinned posts can’t be moved
• If you want full control of your grid, you’ll need to unpin them first

My thoughts? If you’re not posting consistently or with a strategy, you might not get much value from this feature. But if you use Instagram as a business tool, it could be a great way to showcase your best content, services, offers, or client results first.

At the end of the day, social media is all trial and error. Have a play around with it and see if it works for your brand.

Would you reorder your grid?

10/06/2026

Everyone keeps asking me how I edit my videos, so I figured it was time to show you. 🎬

If you’ve ever opened Edits, CapCut or InShot and wondered what keyframes, masking, transitions, overlays or half the buttons even do, this workshop is for you.

No fancy equipment needed, just your phone and a willingness to learn something new.

📍 The Social Flip Studio, Coffs Harbour
🗓 Monday 15 June
⏰ 10am to 12pm
💰 $49

I’ve edited thousands of videos over the years, and I’m sharing the tricks, shortcuts and techniques that make editing easier and your content look better.

Come along, have some fun, and let’s make your phone work a little harder for you.

Book HERE

https://socialflipstudio.as.me/workshop

10/06/2026

My biggest tip for being better on camera?

Get your sillies out first. 😂

Need proof? This video is literally me before an interview.

Seriously, your first take is rarely your best take. Have a laugh, be a bit ridiculous, shake off the awkwardness, then hit record.

If it helps, use a transcript or a few dot points to keep you on track, but most importantly, stop putting so much pressure on yourself.

Social media isn’t meant to be that serious. The content people connect with most is usually the stuff where you’re simply being you.

And yes, even people who film content for a living still do this. 🤣

28/05/2026

EDIT VIDEOS LIKE A PRO… ON YOUR PHONE

You’ve all been asking for this one.

A fun 2-hour workshop where I’ll teach you how to edit videos straight from your phone.

Perfect for beginners or honestly anyone wanting to level up their content

🗓 Monday 15th June
⏰ 10AM – 12PM
📍
💰 $49
Book Here 👇
https://socialflipstudio.as.me/workshop

All you need is your phone

16/04/2026

What if you actually understood how AI could work for your business?

Not just the buzzwords. Not just ChatGPT. But what comes next, the automations, the tools and the real ways AI can save you time and help you grow.

That’s exactly what AI Simplified is all about.
We’re going beyond ChatGPT.

Jayfrom works daily with businesses helping them implement AI in a way that’s practical, powerful and still human-led. He’ll show you what’s possible when you go beyond the basics, from automations that run while you sleep to tools that genuinely transform how you operate.

Alicia from will then show you how to take everything you learn and leverage it directly in your marketing, so your social media content, strategy and presence all level up with the power of AI behind it.

Together they’ll give you insight to the tools, the strategy and the confidence to actually use it.

✅ Go beyond ChatGPT
✅ Understand AI automations for your business
✅ Keep it human-led, your voice, your brand
✅ Leverage AI to elevate your marketing and social media

📍 The Social Flip Studio, Coffs Harbour
📅 Friday 1 May, 9am–11am
🎟️ Just $49
Tickets Here: https://www.trybooking.com/DLLPD

Tag a business owner who needs this 👇

CoffsHarbour