Axis IQ

Axis IQ Delivering the highest standard of marketing services to help your business thrive since 1997.

Mark Singh spent nearly three decades in pubs across Australia before making the move to clubs and taking the helm as Se...
30/07/2026

Mark Singh spent nearly three decades in pubs across Australia before making the move to clubs and taking the helm as Secretary Manager at Club Scotts

A friend and TWICE former work colleague of Alice's, we interviewed Mark for our Industry mag The SPIN - issue 20. Mark reflects on the transition from pubs to the bowlo, the strong sense of community within the club industry, and his vision for creating memorable experiences that keep members coming back.

➡️ Read the full interview in our latest edition of The Spin via our website https://www.axisiq.com.au/spin-magazine

Secure more event bookings with marketing materials that do your venue justice. 📄✨ Get 50 copies of a full-colour, profe...
30/07/2026

Secure more event bookings with marketing materials that do your venue justice. 📄✨

Get 50 copies of a full-colour, professionally printed and bound A4 Gloss Functions Booklet for ONLY $295 delivered*.

Every print order also comes with a FREE digital version for your online enquiries.

Need help with the layout? Our design team can take care of the artwork for you, too.

Get in touch with Axis IQ today for a customised quote and full details. Link in bio!

*T&Cs apply. Limited time only. Price ex-GST. Based on 12pp A4 booklet delivered to one NSW address. Artwork additional cost. Images for illustrative purposes only.

29/07/2026

💄 Happy National Lipstick Day!

It’s the perfect time to talk about the Lipstick effect. A consumer trend that shows people don't stop spending when times get tough. They just swap big-ticket spending for smaller indulgences.

That weekend away might become dinner with friends. A new lounge room might become a great steak, a cocktail, or a night out at the club.

While cost-of-living pressures are front of mind, people are still looking for connection, comfort and experiences that feel worth it. The venues that lean into that with great value, welcoming spaces and reasons to visit are often the ones that come out the other side stronger.

Winter isn't the time to disappear. It's the time to remind your members and guests that a little treat can go a long way.

Is your venue giving people a reason to choose you?

Read more about the Lipstick effect and what’s it means for your venue: https://www.axisiq.com.au/the-lipstick-effect-what-it-means-for-your-venue-this-winter

August is stacked with easy engagement wins for venues, from drinks promotions to comfort-food favourites .🍷 Tuesday 4 A...
16/07/2026

August is stacked with easy engagement wins for venues, from drinks promotions to comfort-food favourites .

🍷 Tuesday 4 August – International White Wine Day
Perfect excuse to spotlight your wine list, promote local wineries or pair whites with seasonal menu specials.

🍺 Sunday 9 August – International Beer Day
Feature your tap selection, run a tasting paddle deal or shout out your local and craft brewery partners. A must-post for clubs and pubs.

🍸 Thursday 20 August – World Cocktail Day
Ideal for a cocktail masterclass event, bartender spotlight or a week-long cocktail menu feature.

🍽️ Wednesday 27 August – National Parmigiana Day
The ultimate pub and club dish deserves its moment. Run a parma special, host a parma challenge or ask your audience to vote on their favourite topping combo. Great engagement for food-focused content.

The quieter months are the perfect time to lean into themed promotions, comfort food and social occasions that bring people together. HAPPY MARKETING!

“Wow, what a great job and fantastic quality. I am sure the soccer club will love it!”Alwaya good to get feedback like t...
15/07/2026

“Wow, what a great job and fantastic quality. I am sure the soccer club will love it!”

Alwaya good to get feedback like this. Thanks to the team at the Maleny Hotel, this marquee is heading to the local soccer club the pub sponsors.

These are our heavy-duty commercial marquees, fully custom printed. Roof, valance, half or full walls, as much or as little print as you want. A real MUST HAVE for outdoor events and to maximise exposure for your brand.

What goes into them:
- 7 year frame guarantee
- Industrial strength 600D polyester fabric
- UV protected and waterproof
- Truss bars with internal strengthening ribs
- Available in 3 sizes

Built for Aussie weather and delivered Australia-wide.

If you’re in the market for a high-quality, heavy-duty marquee for your business, get in touch with our team. Contact [email protected] or 02 6652 6652.

It feels early in the year BUT if you want to snag your Christmas ham bags for about half the price than ordering later ...
30/06/2026

It feels early in the year BUT if you want to snag your Christmas ham bags for about half the price than ordering later in the year get on this!
Discounted ham bag orders are due to close Thursday 2 July. There’s still time to get your order in. Minimum order quantity 250. High quality cotton ham bag with custom screen print. Order today pay later.*
Delivery of our discounted bulk run of ham bags will be late October just in time for ham raffle season!
We’ve got six designs that can be customised with your logo or you can send through your own design.
Hit up Darren today to order [email protected] or send us a DM

The cooler months have arrived, and so has puffer season.Winter uniforms don’t have to be bulky, bland, or boring. We’ve...
25/06/2026

The cooler months have arrived, and so has puffer season.

Winter uniforms don’t have to be bulky, bland, or boring. We’ve curated a range of custom-branded puffer vests and jackets, perfect for keeping your team warm while putting your brand’s identity front and centre.

Warm, practical and designed for everyday wear, they're a simple way to help your team stay comfortable while representing your brand throughout winter.

Ready to upgrade your winter workwear?
📞 02 6652 6652
📧 [email protected]

Are you a manager or marketing manager of a Registered Club? Your membership is your superpower 💥Registered clubs have s...
18/06/2026

Are you a manager or marketing manager of a Registered Club? Your membership is your superpower 💥

Registered clubs have something pubs and restaurants simply can’t compete with. A built-in community of loyal members who have a real sense of pride and buy in when it comes to their chosen club. It's that sense of community that actually drives members to want to come back through the doors.

That’s why member-only promos continue to pull serious traction!

Whether it’s Club Urunga's recently completed $10K Member Dash, Pittwater RSL's LIVE. LAUGH. LOVE raffle promo or Evans Head Bowling Club giving members the chance to Win a Car - clubs are turning memberships into real excitement, real value and real connection.

And the magic isn’t just in the prizes. Great member promos create anticipation, boost visits, build loyalty and remind members why signing up was worth it in the first place 🙌

What's been the most successful members campaign you've seen in a venue? Let us know in the comments...

July in venues is all about mid-year momentum, big sporting moments and keeping locals engaged through winter 👇💼 Wednesd...
16/06/2026

July in venues is all about mid-year momentum, big sporting moments and keeping locals engaged through winter 👇

💼 Wednesday 1 July – New Financial Year
Promote gift vouchers, membership renewals or function packages for Q3 bookings.

🏉 Wednesday 8 July – State of Origin Game 3 (Suncorp Stadium, Brisbane)
Hopefully a series decider and the biggest Origin crowd energy of the year.

🍹 Saturday 11 July – World Mojito Day
Run a cocktail feature or happy hour special. Great poll post, "classic or frozen?"

🤝 Thursday 30 July – International Friendship Day
Encourage group bookings with a bring-a-mate deal or shout out your regulars. Community-building content that resonates for clubs.

Winter trade doesn’t have to slow down. The venues staying visible, consistent and event-focused are the ones people keep choosing. HAPPY MARKETING!

How do you choose the right branding for your merch? 🤔We know it can be a bit mind boggling knowing which branding metho...
09/06/2026

How do you choose the right branding for your merch? 🤔

We know it can be a bit mind boggling knowing which branding method to choose, but the best branding method depends on the product, the look you're after, and how you want your brand to be remembered.

From embroidery and screen printing to laser engraving, sublimation and foil stamping, each technique brings something different to the table. Let us help you find the perfect fit for your next merch project.

We've put together a few examples to help explain the more popular branding options available. Swipe through to explore and discover what will work best for your products. 👉

Address

Unit 7/84-90 Industrial Drive
Coffs Harbour, NSW
2450

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+61266526652

Website

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