24/09/2026
66% of people visited a brand’s website or found them on social media after receiving something physical with their logo on it.
That’s the stat that surprised us. Merch often gets filed under “nice to have”, but a new APPA survey shows that branded merch does a whole lot more than that for your brand!
81% could name the brand on the item.
77% went on to buy from that brand.
84% told someone else about it.
Four different behaviours from one item. 😱 Are there any marketing channels can claim recall, word of mouth, purchase AND a website visit off the back of a single touchpoint? (That’s pretty impressive!)
The catch is it has to be something people keep. Think about your own experience with branded merch. A pen that dies in a week doesn’t do much. A decent drink bottle or a cap that gets worn every weekend is a different story though.
We’ve seen merch really work for our clients.
If you’re planning a campaign or client gift and you don’t really know where to start, we can help you find something people actually want to keep.
Check out our promo products website in our bio, axisiqpromoproducts.com.au
We’d love to hear from you 👋
Source: APPA, Fast Facts: The Power of Branded Merchandise, Member Research 2025/26