Tracado

19/06/2025

Picture this...
It's lockdown, we're advertising for a wine-loving publicist, and a Sydney-based slides into our DM's. One interview in, and we know she's it, despite the fact that she's interstate and a local publicist was supposed to make Elia's life easier.

Since then, we've had the absolute pleasure of daily banter, brainstorms, peaks and troughs together, and there are no words that could sing her praises highly enough.

Now... almost five years later, we raise a farewell toast to our right-hand woman as she leaves for a new journey to the winery she proclaimed on that first interview to be her favourite (she was a staunch member of their wine club from day dot) - as their head of growth.

To say we will miss her is an understatement, but the wine world is better for having her, and we can't wait to see what this wonderful, organic vineyard can achieve with her at the helm.

Thank you for everything McKenna, we miss you already.

18/06/2025

While we may have been quiet on our socials, offline we've been deep in the weeds, and between back-to-back events and campaigns, we're delighted to be supporting 's this year as part of the Wine Industry Mentor Program launched this month.

The Wine Industry Mentor Program supports and inspires future generations of wine industry professionals by offering them mentoring from leaders of the sector from across the supply chain, and for our peers in communications, it's a great way to give back, especially when marketing agencies can be perceived as notoriously extractive!

11/03/2025

New Campaign Launch!
melbourne needs little introduction to coffee lovers, but their all new Pistachio Cream Iced Latte does- and this week's heat wave is the perfect excuse to try it.

Presented in a heavy double-old-fashioned glass, the Pistachio Cream Iced Latte features a double shot of ONA’s Maple Blend (a smooth blend of caramel and malt notes from beans sourced primarily from Brazil, India and Central America). The espresso is poured over ice with a touch of dark brown sugar and the milk of choice, then topped with a luscious crème made from Riverina Dairy thickened cream, Brunswick-based Royal Nut Company’s 100% Noya pure pistachio butter, sea salt, condensed milk and freshly ground Australian Grade A pistachios.

The mouthfeel of the drink is crucial, so it’s served with no straw, and takeaway cups feature a wide-mouth lid to encourage a full sip—ensuring the crème and coffee are enjoyed together rather than separately.

Enjoy it with the Pistachio Hot Cakes or Turkish Eggs.

Media enquiries and famils to [email protected]
Pics -

06/03/2025

The .wines boys didn't let take their weekend Cellar Door position, even though she wore their cap every day in Europe, however they let her write a presser on the Finyard reopening.

We're excited that one of our favourite wineries is back on weekends just in time for Autumn, so in the wise words of Gus, Ollie and Jonjo, come try some stuff!

There's the full Cré and Fin offering by the bottle and by the glass, platters, and amazing views, and we're working on some very cool chef collabs in the background.

Any journalists who prefer to DM's us as opposed to reading releases in your inbox- you can shoot through famil enquiries to Elia, or ping her at [email protected] .

Snap credit:
and

20/02/2025

No No to just a MoMo - we've had a blast kicking off a 2025 campaign with the modern Nepalese restaurant .

Presenting a contemporary take on a very under-represented cuisine in Melbourne, Rajeev and his team are changing the face of Nepali food in Melbourne, and it's a treat for the Epicurious.

As for the food- there's an express lunch recently featured in and , and for dinner a delicious 'feed me' menu or you can opt for a la carte.

For all PR enquiries please contact [email protected] or [email protected].

Pic credit

07/11/2024

is the 2024 Poppy Appeal Ambassador.

Matt has a close connection with service, with his uncle, grandfather, great-uncles, and great-great-uncles all being veterans themselves, so it’s a cause close to his heart.

This year, The Poppy Appeal comes at a crucial period, with veterans facing unprecedented challenges including a homelessness rate three times the national average, elevated unemployment, and a su***de rate 30% higher than the broader population.

Funds raised from the Poppy Appeal help address urgent issues, providing compensation advocacy, mental health services, financial support, and emergency housing assistance. They also facilitate a range of life-changing, life-enhancing programs that target access to employment pathways, mental and physical wellbeing, and social connection.

Donate at https://poppyappeal.com.au/ or buy a Poppie from a city seller before Remembrance Day to help support veterans and their families.

Image: Tim Carrafa

06/11/2024

X
Three hours filming with these legendary stalwarts of the Italian food scene and we are so, so hungry for more.

We all have so much to learn from these iconic individuals.

Photo:

06/11/2024

Our final for the year!

We're bringing together some real talkers for our next event at the Rochester Hotel on Johnson St this 28 Nov.wines




.. Tarantino would be proud.

Two out Three 'BBQ + Wine' masterclasses with are virtually sold out!

We also have .fm and on the decks spinning the tunes.

New venue + great food

Tix: https://events.humanitix.com/into-the-vines-gulp-fiction

23/09/2024

Amid metro Melbourne opening mania, we've been waiting for the opportune moment for to be given the breathing space needed for the launch of a spring PR campaign. This week we are delighted to be going out to the media, sharing the story behind this exceptional winery.

In one of the lesser known cool climate wine-producing regions Romsey, in the Macedon Ranges, Mount Monument produces under 10 tonnes of Pinot Noir, Riesling (just try and fight for her bottle), and Chardonnay, with the addition of the Heathcote-grown X range adding to wines on offer.

The restaurant offers a feast as rich on the palate as it is on the eyes, with a four-course shared menu that pairs beautifully with the wine and careful apothecary of cocktails.

There are abundant views of the ranges- looking out onto vineyards, and sculptures, and ample spaces for functions of all sizes.

The considered art walk is home to mighty large format works by Nonda himself, alongside pieces from artists such as , and .

We invite famils and questions to [email protected]

18/09/2024

We have some very dear friends caring for loved ones with MND at the moment and no words do justice to what they are living with. When put a call out for donations for her epic fundraiser we reached out to some of our clients and friends asking for help.

donated a private fine dining cooking class and lunch for four with -bid online.

donated a private vineyard tour, art walk with lunch for four guests at their incredible restaurant- bid online.

donated a private in-home dining experience auctioned on the night with .liandrea, and .badekk for 10 guests which went for a whopping $4500.

These experiences and more are still available to bid online until the 23rd September at https://www.mwwineauctions.com/wine-online and there are some unique experiences in there at every price point so don't hold back.

Photos

18/09/2024