Known Advantage

26/07/2018

Does any one know the average Lifetime Value for a PT client?

20/06/2018

The fitness iindustry is poised for significant growth in coming years.

An increasing number of Baby Boomers, an active, health-conscious cohort, are beginning to grey. Rising health-care costs and reforms are making Australians more aware of the need to stay healthy. Media attention on the benefits of fitness and the need to reduce obesity is opening up new angles for target marketing.

Running your business to take advantage of these trends will ensure your profits keeps growing.

You can generate more quality leads and customers who stay around longer by helping people to know your name and the results that you offer.

How do you attract new customers?

15/06/2018

Kick Start Your Best Personal Training Package!

Which offer from a personal trainer will generate the most leads:
• Free introductory session?
• Free nutritional advice?
• Free gym bag and drink bottle?

The deal seekers may come quickly but it’s likely they’ll leave just as quickly when they find a better deal down the road.

Is it better to talk about the problems some people want to solve and the fact that you know how they can reach the goals they have been dreaming about meeting? Can we find people with clear, specific aims who appreciate the chance to train with a personal trainer who knows how to get results?

Do you include ‘value offers’ in your advertising?

10/06/2018

Looking for a personal trainer who solves problems!

Clients who leave training after just a few sessions make all the time you spent, designing their personal program, feel like a waste – don’t they? It becomes difficult to form relationships with new clients (‘cos you’re always wondering if they are going to stay) even though you DO understand you need to know about their pain point and goals, for them to succeed. How many of your clients stay until they have completed the program you have designed with them?

Maybe, changing the way you look for clients would make a difference.

If you look for potential clients with a specific problem that you can help them solve and what you offer clearly serves their needs – surely, they’re more likely to stay until they have reached their goals! They’ll be enthusiastic to work with you and you’ll know what is important to them. A personal trainer’s knowledge and passion would have to be appreciated as they transform smoothly and sustainably. Win:Win for trainer and client.

So, how do you retain your clients?.

09/06/2018

So ... how to solve the first problem faced by personal trainers ...
The first challenge that most fitness pros and business owners face is getting clients.

It might be easy in the beginning—if you are good at what you do; word spreads fast and your clientele will grow by word of mouth.

However, as your time becomes more valuable - due to the success your clients are having - it becomes more and more important to define and target your Ideal Client, so you can keep your business growing.

Ryan Ketchum advises that you take time to define your Ideal Client and then become the expert who knows exactly how to deliver results for them. Be the best at one thing, not mediocre at many things.

Marketing is about getting the right person’s attention at the right time. You don’t have to speak to everyone as long as your message clearly attracts the right person. In fact, your marketing message should probably be a bit unattractive to the people who aren’t a good fit for your business.

Do you have an Ideal Client Avatar?

25/02/2018

People need to know who you are.

Learn why your brand is a valuable component when it comes to your marketing communication and why you don't want to be without one.