04/12/2025
Serious Drip for Monash University’s new apparel brand. Crafting an edgy black on black handmade aesthetic for this design and social content project. Understanding the audience who knowingly adopt a look that’s deeply rooted in Melbourne’s street style.
Creating a unique identity with local designers that combines hand “sharpie” lettering and custom-designed typography reflecting the university’s bold and innovative spirit.
The “MBlack” aesthetic perfectly captures the essence of our beloved local fashion scene and Monash’s spirit of creativity, experimentation and rebellious individuality.
100% of apparel sales support student scholarships. Only 500 limited edition tshirts were produced exclusive to Monash Block Party.
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