04/02/2026
Have you noticed how online search has changed over the past year?
For businesses, SEO still matters, but ranking alone is no longer the priority. As search shifts toward AI-generated answers, visibility depends less on where you rank and more on whether your content can be clearly interpreted and referenced by systems like ChatGPT, Gemini, and Perplexity.
That’s the gap AEO is starting to address. It’s not a quick fix, but there are practical ways to understand where you stand.
I’ve outlined what’s changing and where to start here
How AI-driven search is changing digital discovery, and what organisations need to do to remain visible, credible, and discoverable.