http://www.thebranddistillery.com.au/

The Brand Distillery, Suite 1994 452 Stuart Highway, Coolalinga (2026)

10/04/2024

Settle To Sleep 🤍
A few weeks ago I finished up working with one of the most beautiful clients and I’m excited to share some of the brand strategy and identity that we came to.

Settle To Sleep is a sleep consultancy brand for newborns and toddlers, located in Warrnambool VIC, but able to consult world wide. 🌏

Ashlee is a wealth of knowledge and firsthand experience when it comes to supporting families and their little ones sleep, even specialising in two under two sleep support 🤍

Together we worked on:
• Brand strategy
• Brand design
• Marketing collateral
• Shopify website development

To create the most beautiful, cohesive brand that feels gentle, nurturing and professional ✔️

Settle To Sleep also has a range of natural, supportive products to help mum and baby available on the website.

You can check out on the Instagram or head over to the website via the link in bio.

04/04/2024

The Heart of Your Brand 🩷

A strong mission statement is the foundation upon which successful brands are built. It's more than just words; it's the guiding principle that shapes your brand's identity and purpose.

In today's competitive landscape, standing out isn't just about offering great products or services; it's about connecting with consumers on a deeper level. Your mission statement is the compass that guides your brand strategy, aligning every decision and action with your core values and objectives.

Crafting a mission statement may seem daunting, but it's an essential step in defining what your brand stands for and how it aims to make a difference in the world. Keep it concise yet impactful, capturing the essence of your brand in a few memorable words.

Here are some tips to help you craft a compelling mission statement:

1️⃣ Know Your Why
Start by clarifying your brand's purpose and the problem you're solving for your audience. What drives you to do what you do, and why should your audience care?

2️⃣ Be Authentic
Your mission statement should reflect your brand's values and beliefs authentically. Don't try to be something you're not; instead, embrace what makes your brand unique.

3️⃣ Think Long-Term
Your mission statement should be timeless, guiding your brand's journey for years to come. Avoid trendy language or buzzwords that may become outdated.

4️⃣ Inspire Action
Your mission statement should not only resonate with your audience but also inspire them to take action. Make it aspirational and motivational, encouraging people to rally behind your brand.

Crafting a compelling mission statement is a journey in itself, but it's one worth embarking on.

💓 It's the heartbeat of your brand, pulsing with purpose and passion. Take the time to craft a mission statement that speaks to the soul of your audience and sets your brand apart from the rest.

10/03/2024

BRAND REVEAL 🧡
It’s been on my bucket list for a while now to work with a tourism industry brand - specifically an NT Tourism brand.

🥰 So I well and truly hit the jackpot when I connected with one of my sons daycare friends who owns not one .. but THREE tourism businesses.

Two of which I’ve had the pleasure of branding [the second one is almost ready to launch] 🤩

📍Kapalga Travel is a tourism agency offering tours from Darwin to a variety of locations through western, northern and central Australia.

Their participation based tours are filled with authentic outback experiences and exclusive locations. They’re not your luxury, glamping tours but a rather an immersive experience that will get your hands dirty and your heart full 🧡

💭 The Logo
The idea around the logo was to have the foot emblem represent the topography formations seen on maps, and also the rippling effect seen on the Bungle Bungles.

➡️ The Scope
• brand strategy
• brand design
• website design
• marketing support

Thanks Lucy & Adam for trusting in me to bring your brand to life 🥰

08/03/2024

GOOGLE SEARCH 🔍
Lots of business owners think you make after you make a website it will automatically show up on Google.

But this isn't always the case.. There are a few things you need to make sure you've done to get you showing up on Google and ranking as high as possible.

⏰ Time
If your website is brand new then you need to be patient. Google has a gazillion pages to sort through and new ones get put to the bottom of the list. As time goes on and your page increases in popularity AKA people click on it, your page will start to rank higher and higher as Google deems it "relevant" to the keywords searched.

👀 Google Search Console
If you haven't connected your website to Google Search Console and indexed your site and pages then you're missing a vital component of being found on Google. Sign in, verify your site and submit your sitemap to help Google find and index you. Most business owners who DIY their website have no idea about this!

🌟 SEO
SEO - Search Engine Optimisation has many layers and can be very technical. Basic SEO is great as a starting point which you can build on. On Page SEO including keywords, optimised copywriting, alt text on images, and creating a mobile ready design will help your website to be more user-friendly. SEO is a long term game and can always be improved or built upon.

Google is a popularity contest. They favour pages that are relevant, user-friendly and that people WANT to know about. So make sure you're constantly driving traffic to your website if you want it to start showing up higher in the search engine.

24/01/2024

“I made this in Canva, you can’t even tell!” 😬🤭
Look… just because everyone can use Canva, doesn’t mean they should and I say that with the utmost love and respect.

🫣 Every toddler mum knows that creativity in the form of a little arts and crafts session requires adult supervision or soon enough you’ve got
• A blue couch
• A red coffee table and
• The dog is glued to the ceiling..

🚨 🚨 🚨 🚨 🚨

Not speaking from experience or anything..

Creativity, when it comes to your brand identity, is exactly the same.

It requires supervision (and strategy) to actually resonate with your intended audience 🫶🏼

Jumping into Canva to slap together a logo just isn’t going to cut it in 2024, unless you’re okay with getting lost in the abyss of small/medium businesses who all look the same ..

OR WORSE 🫣

Having a visual identity that looks like it was thrown together by a toddler

Good design might be “expensive”, but bad design is costing you A LOT more honey 😘

It doesn’t have to be that way - let’s chat about booking you in for a discovery call!

15/01/2024

Strategy 🩷 Design
The term strategy and brand strategy is one that still requires explanation and education.

• what is it?
• why do I need it?
• what’s it going to do for my business?

Are all common questions you might have as a small business owner who’s ready to invest in building a brand on strong foundations 💪🏼🥰

🍸Strategy is just thinking made visual
It’s like the recipe that you’ve got in your head that you know exactly how to make but have never written it down. It’s the plan, the goals, the nuisances and the core dna of your brand.

Chances are you’ve done some level of your own brand strategy in your head but you haven’t taken the time to get it all out on paper and sift through it with a fine tooth comb to give yourself a solid, strategic foundation to build and grow your brand on.

🍸 Design is simply that strategy made visual
It’s the way we take all those messages, tones, personality and nuances and make a visual representation of your brand that is going to draw in your audience like a moth to a flame.

We are visual creatures - as much as you can say “don’t judge a book by its cover” we are naturally drawn to things we find visually appealing.

If we find out that’s all to like from the brand and their values, tone, experience etc sucks then we will walk away, but that initial spark of interest comes from the visual.

Strategically created visuals help you to not look like everyone else.

It helps you look like YOU 🩷

Strategy and design goes together like Gin and Tonic, like a Mojito and Mint… they compliment one another 🍹

Doing one without the other just doesn’t really make sense to me 🫣

26/11/2023

OH HEY 👋🏼
[read to the end if you wanted to work with me in 2024 for a cheeky little discount]

I’m still here! 🩷

You better believe that I am well and truly racing to the finish line of 2023 with two kiddos in toe (one that got a nasty cough and has had to have some time off daycare), and a ginormous renovation that we are so desperately hoping to have done in time to host a friendmas 🎄

All of that with 3 branding client and 2 brand strategy clients 😅😍

This year I am taking two weeks off from 22nd Dec until 8th Jan 🥂

With my books closed for the year I am opening up for bookings for 2024 🤩

🚨And I have something special to offer 3 clients who book in now, to start in Jan OR Feb!!

💰$500 off your package💰
If you sign up to work together, sign the contract and secure your position with a small deposit we could be launching your dream business with your dream branding or website early 2024!

Limited to brand strategy, design & website designs only (no brand management).

ONLY 3 SPOTS ON OFFER ‼️

DM me to chat about booking in a discovery call over the next few weeks to start the onboarding process 🥰

🩷 Biggest love!

04/10/2023

Annual reports 📚
Many business owners including your own might be busy collecting, gathering, analysing and preparing all the data and information for your annual report.

Did you know that we can design these!? 🩷

And they're not just any document. It'll be the most beautiful report that your audience will ACTUALLY enjoy reading! 👌🏼

😍 There's just something so satisfying about taking a huge slab of text and making it user friendly with:
• Layout design
• Infographics
• Graphic elements
• Typography, and
• Imagery

📅 Taking bookings now for 2022/23 annual reports.

Please email us [email protected] or shoot through an enquiry on our Instagram!

02/10/2023

Studio 27 Dance Co. 🩷
You'd know that we are a sucker for ambitious women in business...

Jemma is the principal of and she fits well and truly into the "ambitious women in business" category. 👯‍♀️

We met by absolute chance at a dinner at the beginning of the year and connected instantly, dancing the night away (horribly on my part, beautifully on hers) 🩷

When I learnt about the incredible business that Jem has grown in Darwin, I was in awe of how this tiny little human who has the hugest heart had created a studio with 100 students!

Studio 27 Dance Co. offers so may styles of dance (which is really hard to come by in Darwin), for a variety of age groups all the way from preschool to adult 😍

We donated some marketing support and this beautiful website to help boost awareness and showcase all the incredible classes they offer.

🚨 Term 4 is just about to start and ENROLMENTS ARE OPEN!!! 😍

Make sure you check out the website to enrol or to take advantage of their generous 1 week free trial!

29/09/2023

Launching in 2024? ✨

This year is very quickly coming to an end.

Before we know it we'll be pulling out the Christmas tree and blasting Mariah Carey & Michael Buble from our offices. 🎄

But if you've got big plans to launch your brand, rebrand or website in January - You know, new year new you vibes - then you'd better get cracking in reaching out... 😮‍💨

Run, don't walk 🏃🏽‍♂️

The process of working with us is deeeeep, it's holistic, it's comprehensive. We don't create cookie cutter brands with wishy washy messaging and copy cat graphics.

All good things take time ⏰

This time can be up to 3 months, which guess what...

IS CHRISTMAS 😍

You can book in a discovery call to make sure we're the perfect fit before signing on. Just send us an email or enquiry and we'll get back ASAP!

Big love! 🩷

27/09/2023

Make mistakes & fail forward ✨
If there's one thing as sure as death and taxes, it's making mistakes in business.

😮‍💨You're going to make mistakes, you're going to fumble, you're going to feel like giving up.

But if building a brand was easy.. everyone would be doing it! 🔥

The only real mistake when it comes to building a brand though, is not making any mistakes. When you play it safe you limit yourself. 🩷

Honestly there is no-one more audacious than a 20 year old starting their business.

They do it for fun, they give it a whirl and usually they're totally fine with making mistakes and fumbling through because "Hey, you're only 20!!" 🦄

One of the best terms I have ever heard in business is to "fail forward" ➡️.

Every mistake is a lesson and an opportunity to do things differently.

🏃🏽‍♂️💨 Another piece of great advice is to "recover fast". Don't dwell on the mistakes, don't sit in the shame or the discouragement of it all, get up as quickly as you can and keep on moving. If something didn't work, awesome, that's fine, let's move onto the next thing.

Nothing changes if nothing changes, and what got you here won't get you there 🍸

So get your bum up and keep on moving girlfriend!

Make those mistakes and fail forward ✨

24/09/2023

School Holiday 🤩 Fun in Katherine!
We had so much fun creating the school holiday program which is now in full swing. So many great activities for the next two weeks to keep kids and youth occupied in Katherine. 🛹 🎨👙

The Brand Distillery

10/04/2024

04/04/2024

10/03/2024

08/03/2024

24/01/2024

15/01/2024

26/11/2023

04/10/2023

02/10/2023

29/09/2023

27/09/2023

24/09/2023

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