Caliba Studio

Caliba Studio 〰️Branding for thoughtful founders
High-impact visuals for brands ready to level up.
✴︎ Strategy-led | Intentional | Elevated

11/09/2025

Life I of IX: Velvet Claw
BlackBerry. Black pepper. Juniper

First glimpse at the Nine Lives Gin series - what do we think so far?

✨ “I love this…but how much?”Yeh I hate that feeling too, like you’re stepping straight into a sales pitch. That’s why I...
11/09/2025

✨ “I love this…but how much?”

Yeh I hate that feeling too, like you’re stepping straight into a sales pitch. That’s why I put together a Pricing Guide which is completely free to download and there’s no sneaky sign up needed either.

Inside you’ll find
- my signature Brand Atelier package
- Logo & Stationery options
- Add-on design services
- Timelines & deliverables

🖥️ Head to www.caliba.studio (services page) to download a copy!

28/08/2025

LOVE working on projects like this! ooo it’s about to get fancy 🥳🤩

26/08/2025

“I just need a logo” (shakes head). It has been proven time and time again, great design increases viewer and consumer engagement by more 200% and it’s not ‘just the logo’.

I’ve created the ONLY package you’ll ever need that has more than just a kick ass logo. The Brand Atelier goes over your who, where, what, why, when and how including your logo!

You receive:
- a 25+ brand strategy & creative direction document
- a 20+ visual identity document (this includes your logo and different logo lockups)
- all the file formats you need for print, web, signage, any advertising you can think of
- a custom colour palette
- a Canva brand kit so you can start your social marketing immediately using your new branding
- and lastly, that feeling of pride when presenting your business to anyone!

DM me or email [email protected] for a free discovery call!

Because it’s never ‘just’ a logo.

24/08/2025

For a different kind of creative consulting.

Kin & Kaizen was a branding project for someone very special, my dear friend ! We wanted to create a brand that feels li...
24/08/2025

Kin & Kaizen was a branding project for someone very special, my dear friend ! We wanted to create a brand that feels like her: elegant, bold and powerful. From delicate florals to deep romantic tones, every detail was designed to stand apart in a crowded consulting space. Her reaction? “This is literally a f!@ masterpiece.”

Couldn’t ask for better feedback haha

Facial expressions and where they originate from...From the depths of every designer’s soul 👀💀Swipe through for some of ...
05/08/2025

Facial expressions and where they originate from...
From the depths of every designer’s soul 👀💀

Swipe through for some of the real quotes I hear — and yes, they’re all things people have genuinely said. Multiple times. With confidence.

Still smiling. Still designing.

💌 DM me if you’re ready to not be a meme.

📖 STORY TIME ☕️Bit nervous to post this but I want to give some insight into who you work with when employing Caliba Stu...
31/07/2025

📖 STORY TIME ☕️

Bit nervous to post this but I want to give some insight into who you work with when employing Caliba Studio.

1️⃣ That’s me on my dad’s shoulders 🐥. I’ve always been curious, creative, and just a little obsessed with how things work. In Grade 5, I was asked to teach the class how to draw a 1700s ship 🏴‍☠️. Most kids were still tackling stick figures—I was out here illustrating naval history ⚓️.

2️⃣ In high school, I sold paintings 🎨. I drew fashion figures, seascapes, birds, waterfalls—whatever stirred something in me. I sketched a bonsai tree once that my teacher proudly pinned next to the whiteboard for years. That moment stuck: maybe I had something real.

3️⃣ My very first paid design job was for Coastal Locums 🏄🏼‍♂️ while I was still at uni. I was terrified—and excited. When they said “We love it,” it felt like I had cemented my career path and was on my way.

4️⃣ Getting my first junior design role was tough. I couldn’t get a shot, so I kept doing online courses, pushing myself, learning the Adobe suite inside-out. Eventually, I landed a role at a print house—and I haven’t looked back.

5️⃣ I later went back to uni to refine what I’d learned on the ground. I got deep into typography, layout, photography—and one of my projects was featured at AGIdeas Design Conference. I started to really understand the why behind good design.

6️⃣ I freelanced under the name Creative AF Designs (thought it was witty), working on van wraps, packaging, invitations, and branding for small businesses. I learned to strip things back to the bone—not just making things pretty, but purposeful. Because when the foundation is clear, everything else falls into place.

7️⃣ Now I run Caliba Studio. I specialise in strategic, minimalist branding for thoughtful founders who care about meaning, clarity, and impact. My work is rooted in hierarchy, intuition, and precision—because design isn’t decoration. It’s communication.

If there’s one thing I’ve learned—it’s this:

Sometimes it’s the very people no one imagines anything of who do the things no one can imagine.
(Thanks, Alan Turing.)

I’ve been underestimated. I’ve felt invisible. And I’ve also built something that makes people feel seen. That’s what Caliba is about.

Thanks for coming along for the ride.

🖤 Let me know which part resonated—or tag someone who needs to hear that quiet persistence is still powerful.

23/07/2025

A calm night begins with intention.
Introducing Nuit Calm — the Joie De Vivre Pillow Spray.
Delicate botanicals drift like ink in water, inviting stillness.
✨ Concept, design & motion by Caliba Studio.
Where brands find their softness and their strength.

22/07/2025

Joie De Vivre
Wellness, in full bloom.
Because rest is not indulgent — it’s essential.
Rooted in ritual and designed with intention, Joie De Vivre delivers sensory experiences for the modern sanctuary.
From the first breath to the final bloom — discover wellness that lingers.

🌙 Luxury sleep and skincare solutions, designed in Dubai.

Joie De Vivre — Nuit CalmA ritual for rest.Crafted for retreats, hotels, and homes that honour wellness, this pillow spr...
22/07/2025

Joie De Vivre — Nuit Calm
A ritual for rest.
Crafted for retreats, hotels, and homes that honour wellness, this pillow spray blends calming botanicals to help guests fall asleep fast and wake up refreshed.
Thoughtfully designed in Dubai, Joie De Vivre invites you to slow down, exhale, and dream deeper.

🌙 Sleep fast. Relax fully. Wake up refreshed.

22/07/2025

I help thoughtful founders turn vision into visuals that feel aligned and attract the right people, naturally.

Whether you’re starting fresh or refining what’s already working, you’re in the right place.
〰️ Branding | Strategy | Creative Direction
〰️ Hit follow to elevate your brand with intention.

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Coorparoo, QLD

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