18/06/2026
Search is no longer working the way it used to. With the rise of AI Overviews, featured snippets, and local listings, users are increasingly getting what they need straight from search results without ever clicking through to a website.
For businesses, this means visibility could still be high, even if traditional organic traffic dips. The old model of SEO was simply about chasing rankings. The new model is broader: it’s about building trust early, staying top of mind, and converting attention into action when it counts.
In our latest article, we explore what this shift means for your digital strategy and how to focus on the metrics that actually drive business outcomes.
Read the full article here: https://rockagency.com.au/resources/zero-click-search-is-rising-what-should-businesses-do-next/