Hello, we’re Icon. We’re a creative communications and digital agency that specialises in complex behaviour change and brand transformation, UX design and web development. Naturally collaborative, Icon’s integrated model is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of e-commerc
e; and the experience economy. We are a diverse group of creators, thinkers, makers and technologists united by a passion for purposeful innovation. Headquartered in Victoria’s creative tech hub of Cremorne, we have offices in Sydney and Canberra, along with a global partner network spanning 150+ cities in 50 countries. We’re for people, with purpose. Today, people expect more from organisations. They want brands that stand for something and align with their beliefs. We know this because we live it. Since our founding in 2002, Icon has been passionate about building and promoting brands with purpose – from integrated behaviour change campaigns to best-in-class digital experiences and award-winning PR. At Icon, we approach each brief through an agnostic, human-centred lens, focussing on the people a product or service is being created for. As a team, we are optimistic and curious, seeking possibility in everything we do. Our belief system – For people, with purpose – addresses complex communication challenges to help people and organisations progress through the application of creativity, human insights and data. With vision and collective action, anything is possible.
