Magnum Opus Partners

25/10/2025

The report highlights that renewables also led to a slight decline in coal and gas use. https://bit.ly/46YUJjI

24/01/2019

Very clever, very thought provoking, and spot on. Can be applied to so many situations in the strategy/marketing/advertising field!

Adapted from Knoster, T., Villa R., & Thousand, J. (2000). A framework for thinking about systems change. In R. villa & J. Thous.md.(Eds.), Restructuring for effective education: Piecing the puzzle together (pp. 93-128). Baldmore: Paul H. Brookes Publishing Co.

23/01/2019

Thought for the Day: Outdoor advertising should always be kept simple.



Seen on the Internet. If anyone knows which genius came up with this, let us know!

21/12/2018

Totally chuffed that our animated Christmas card was picked up and shown amongst cards from all over the planet on the Campaign website in London. Some other brilliant ones here to enjoy. Merry Christmas everyone!

It's the most wonderful time of the year. Which agency Christmas card is Lady Gaga in A Star is Born and which is a sad magician in a Britain's Got Talent audition? Only you can decide!

21/12/2018

Five biggest PR disasters of 2018 - interesting analysis in today's Age.

https://www.theage.com.au/business/companies/the-five-biggest-corporate-pr-disasters-of-2018-20181221-p50nle.html

It's been a year of public relations blunders - and here are some of the worst of them.

17/12/2018

Great to see Campaign Brief pick up on the fun of this year's MOP Christmas card - thank you, and Merry Christmas! Click the link and join in the fun!

http://www.campaignbrief.com/2018/12/what-santa-might-look-like-if-1.html

14/12/2018

A Very Merry Christmas from Magnum Opus Partners - we ask: what would Santa look like if he was designed by modern creatives in an ad agency today?

Ho, ho, ho! Did you know the image of Santa we know in Australia today was crafted by ad agencies - especially Coca Cola’s team of creative thinkers?

He’s not even the same the world over - the traditional British Santa wears green and has a wreath of holly on his head, and in Russia Santa is a demon accompanied by a snow maiden! In Sweden Santa is a dwarf, in Iceland he’s thirteen naughty elves, and in Holland Sinterklass is a saintly character wearing a bishop’s hat.

In Germany, Austria, and the Czech and Slovakian regions, Santa Claus isn’t even male - children are visited by a female “Christ Child”, who is a benevolent gift-bringer with long curly blonde hair! In Spain and other Hispanic countries, kids welcome Three Wise Men bearing gifts. And it doesn’t even happen on Christmas Day, but on January 6th, the day the Three Wise Men supposedly arrived at the stable.

So what would Santa look like if his legend was being created by some groovy lunch, er, we mean bunch, of creatives today? Not a great big rotund guy with a white beard, that’s for sure! What do you think of our idea of how he'd look?

12/12/2018

Very proud of the team at our client Newland for winning the 2018 Masterplanned Development Award for Warralily. Such an amazing place created through passion, innovation, determination and teamwork!

06/12/2018

Agency Executive Creative Director Mike Allen (seen here on the left) is known to enjoy the occasional round of golf. ("Mike's On A Course" he calls it.) He's got so good that there are rumours he's been called up to the American team for the Presidents' Cup. Apparently it was a special request from his best mate "Woodsy".