Hedgehog

Hedgehog Hedgehog is an independent, Melbourne-based creative & consulting agency that builds and grows new i I’m Hilda. I’m a hedgehog and I run this agency. What?

You’ve never heard of a hedgehog owning an agency before? Well I’m spike-endowed and proud. Get used to it. I’m pretty fantastic at everything, from social to blogs to scripts. And my human helpers Ali and Josh are alright too. For humans, that is. Enough about them. I’m the real star here. So get in touch. Hedgehogs don’t bite… hard. [email protected]

There's a version of marketing that feels productive but isn't.Posting on every platform. Testing every new tool. Showin...
15/06/2026

There's a version of marketing that feels productive but isn't.

Posting on every platform. Testing every new tool. Showing up everywhere and converting nowhere.

I've written about why doing less is actually your competitive advantage right now. Worth a read if you've been feeling stretched thin. Because the maths doesn't add up when you're spread across six channels and converting on one.

https://f.mtr.cool/jvgduwpvzw

When marketing performance dips, the panic is real. But here's what I've learned from working with dozens of businesses:...
12/06/2026

When marketing performance dips, the panic is real. But here's what I've learned from working with dozens of businesses: most marketing isn't failing. It's just being misread.

Before changing your entire strategy, check these five things that explain most "marketing failures" I see.

From timeframe issues to tracking problems, most of these aren't actually marketing problems at all. Context beats constant change every time.

When marketing performance dips, panic is the default. Traffic's down, leads are slower, conversions aren't what they we...
08/06/2026

When marketing performance dips, panic is the default. Traffic's down, leads are slower, conversions aren't what they were. Something must be broken, right?

Not necessarily. And I say this as someone who's talked more business owners off the "pause everything" ledge than I can count.

Before changing your entire strategy, check if you're looking at the right timeframe. Week-on-week comparisons are almost always misleading because performance naturally fluctuates — seasonality, buying cycles, external events all play a part.

Also worth checking: have budgets, offers, or team members changed recently? Is your tracking actually working properly?

Marketing rarely fails overnight. When something's genuinely wrong, you see gradual decline over months, not sudden drops.

What's your first move when your numbers look off?

https://f.mtr.cool/pzhqbstfyp

Making constant small adjustments to your ads? You might be your own worst enemy.Modern platforms need consistency to fi...
05/06/2026

Making constant small adjustments to your ads? You might be your own worst enemy.

Modern platforms need consistency to find patterns. Frequent tweaks reset learning phases and introduce noise that makes everything harder.

Most performance issues are structural, not tactical. Swipe through to see if you're guilty of over-optimising.

If you've been making steady tweaks to your ads but performance is still flat, let me save you some time: the tweaking i...
01/06/2026

If you've been making steady tweaks to your ads but performance is still flat, let me save you some time: the tweaking is the problem.

Modern platforms don't respond well to constant micro-adjustments. Frequent changes introduce noise and reset learning phases. You're working against the algorithm, not with it.

Most stuck accounts have structural issues — unclear conversion signals, competing campaigns, creative that doesn't explain value clearly. You can't fix that with better bid management.

Meaningful improvements come from fundamental changes. Simplify your structure. Consolidate your audiences. Clarify your offer.

Is your account stuck in constant tweaking mode?

https://f.mtr.cool/rlvkbifoib

Your underperforming ads aren't a platform conspiracy — they're market feedback.Three reasons your ads are failing, and ...
29/05/2026

Your underperforming ads aren't a platform conspiracy — they're market feedback.

Three reasons your ads are failing, and none of them are the algorithm. Swipe through before you blame the tech.

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15 Cotter Street
Cremorne, VIC
3121

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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