28/04/2026
A lot of car advertising tries very hard to make everyone like it. This one doesn’t.
For the award-winning Musso, the job was to capture the quietly confident feeling of owning a ute that keeps getting recognised by Australia’s motoring press, without turning it into another loud, overcooked automotive campaign.
So we kept it simple. A strong idea that made the made the audience curious, then entertained, with a little help from Merv Hughes. And a client brave enough to know that distinctiveness usually means not pleasing everyone.
Creative, production and post by Two Tractors.