COG Branding

21/02/2025

COG Branding is now COG Marketing ⚙️
🔺 Kick on at Facebook https://www.facebook.com/cogmarketing
🔺 Say G'day 👋 https://cogmarketing.com.au/

20/09/2024

Action sports ain’t wanting no fakes...

If the endorsement doesn’t feel authentic, it won’t get them dancing, no matter how famous the athlete is.

Read More > https://cogbranding.com.au/aligning-endorsements-with-brand-values-a-strategy-for-enduring-partnerships-between-brands-and-athletes/

Aligning Endorsements with Brand Values: A Strategy for Enduring Partnerships Between Brands and Athletes. Learn more with COG Branding

20/06/2024

🕶A Shopify eCommerce case study. COG Branding hired by a global eyewear brand to overhaul their online presence and brand positioning.

💻 Learn how we did it > https://cogbranding.com.au/project/carve-shopify-ecommerce-website/

19/06/2024

WHAT’S GOING TO SHAKE SMALL BUSINESS MARKETING?!

SEO:
• Google’s March 2024 Core Update finished rolling out on April 19, resulting in visibility boosts for some (particularly in the e-commerce and education sectors).
• Meta launched a new AI assistant and desktop experience to incorporate real-time search results from Google and Bing.
• Google began the full roll-out of Gemini-powered AI search results, aka AI Overviews.
• The Google SEO document leak gave us an unprecedented glimpse into Google's ranking algorithm.
• Google is rolling out a new social profile feature that will allow you to view, manage, and share written reviews across Google’s various platforms.

Organic Social Media:
• U.S. President Joe Biden signed the proposed TikTok sell-off bill into law, giving the social platform 270 days to find a U.S.-based owner or be banned in the nation. (Will Australia follow?)
• Video continues to drive massive engagement. Meta CEO Mark Zuckerberg said Reels now make up 50% of the time users spend on Instagram. Meanwhile, TikTok started testing 60-minute videos with limited users in select markets.

Cross-Channel Marketing:
• Google now offers generative image tools in Demand Gen campaigns to create high-quality image assets by providing text prompts.
• Google postponed third-party cookie deprecation in Chrome to 2025 due to regulatory scrutiny from the U.K. Competition and Markets Authority (CMA), industry stakeholders, obstacles with Google’s Privacy Sandbox, and the need for further testing.

Paid Advertising:
• Google introduced 6 new AI features for Performance Max campaigns and announced plans to expand their relationships with streaming providers to increase placement options for DV360 buyers.
• Microsoft introduced Click ID, enabling advertisers to track conversions from their site without the Microsoft third-party cookie.
• Meta added a new audience insight and targeting option within its Advantage+ Shopping Campaigns, which will enable you to target people that have shown an interest in your products or services but have not yet made a purchase.
• LinkedIn announced its own version of connected TV ads while adding a new format to promote live events.
• TikTok revealed new AI and automation tools for advertisers, designed to help brands create effective ads more efficiently at scale.

Get in touch >

Welcome to COG Branding, #1 Branding Agency in Australia. Marketing For All Business Engines. Let's Go! (02) 9523 6007

18/06/2024

⚛ Strategy, Digital Marketing + Art Direction for ANSTO
Read More > https://cogbranding.com.au/project/ansto/

🇦🇺 Australia's only nuclear facility, engaged COG Branding for the premium in Branded Content, Social Media Strategy, Brand Strategy & Digital Marketing.

ANSTO engaged COG Branding for Digital Marketing and Art Direction. Demanding the premium in brand content development and digital marketing.

12/04/2024

Branding is a long-term play. It's about building a foundation, shaping perception, and fostering loyalty. Think of it as planting a seed and nurturing it into a mighty oak.

Marketing, on the other hand, can be more tactical and results-oriented. It's about reaping the fruit of your branding efforts, driving immediate action, and measuring success through conversion rates and engagement metrics.

Read more below >

The Difference Between Branding and Marketing. COG Branding is a marketing agency in Sydney. Learn about Branding and Marketing here.

09/04/2024

Interested in eCommerce?

Here are a few highlights from the eCommerce Industry Report 2024 report:

• Consumers chose to make more frequent but smaller purchases, with an average basket size of $98.10, down by 4.6% from last year.

• 8 in 10 Australian households shopped online in 2023. That’s 9.5 million households (+1.4% YoY) across the nation that received a parcel in 2023.

• Repeat purchasing intensified, as the number of purchases per household went up. Households that shopped 26-51 times a year increased by 2% while the group of most frequent shoppers, who made over 52 purchases annually, increased by 1%.

• The year’s standout event, Black Friday, saw a huge 88% leap in number of online purchases compared to 2019, as shoppers turn to sales events for the best deals. Cyber Monday also did well, with a 70% volume increase over 2019. Boxing Day and End of Financial Year Sales (EOFYs) also saw significant growth, with 67% and 75% volume increases since 2019, respectively.
• Nearly 76% of online shoppers read the website’s return policy before placing an order, suggesting a seamless return policy is an important factor in their decision-making process.

• 93% of Gen Zs prioritise sustainability and ethical practices when making purchasing decisions – but it’s important brands tread lightly when it comes to sustainability marketing.

Learn More > https://cogbranding.com.au/business-development/ecommerce/

COG Branding* is the Sydney Ecommerce Agency in Sydney. Connecting brand to small business via eCommerce technology. (02) 9523 6007

28/02/2024

For all business engines...
https://cogbranding.com.au/

20/02/2024

🎉 Small business owner struggling to hit targets?

💌 Using Email Marketing as a key tactic?

Picture this: sending out offer-based emails to your entire database, causing smiles all around.

But hold up! Are you ready for the upcoming changes in email marketing?

Google and Yahoo are shaking things up, and you need to be prepared!

🔍 Here's the scoop: To keep your emails landing in those precious inboxes, you gotta authenticate, streamline those unsubscribes (no more dodgy fonts, folks), and make sure your content is as welcome as a hot cup of coffee on a Monday morning (spam rates below 0.3%, please!).

💡So, what's the secret sauce?

🔒 Authentication: SPF & DKIM are your best friends. Don't forget DMARC while you're at it!

🔗 Unsubscribes: Make it as easy as finding the snooze button on a Monday morning alarm clock – one click and you're outta there!

📨 Deliverability: Ah, the holy grail! Keep those spam reports below 0.1% or risk falling into the dreaded 0.3% abyss. Postmaster Tools, anyone?

Or maybe just tap into the reporting features on platforms like Campaign Monitor, Klaviyo, HubSpot, MailChimp.

Don't let your email marketing strategy fall flat like last year's holiday sweater.

⚙️ COG Branding has your back!

Let's turn those clicks into cash, one witty subject line at a time.

Learn More > https://cogbranding.com.au/technology-solutions/

😉

COG Branding* delivers small business IT support. A Sydney marketing agency delivering managed IT services and digital asset management.

16/02/2024

The world of marketing and branding doesn't have to be as complicated as many make it out to be.

❤️ We LOVE this analogy, and here's why:

🔥 Marketing is like asking someone on a date: Just as marketing is the initial step in attracting potential customers, asking someone on a date is the first step in getting to know someone new.

Marketing involves creating awareness about your product or service, grabbing the attention of potential customers, and making the initial connection.

It's about putting your business out there and getting noticed.


🕶️ Branding is the reason they say yes: Your brand is the impression you leave on potential customers.

It encompasses your company's values, mission, and image.

Just as someone might agree to a date based on the person's reputation or the way they present themselves, customers are more likely to engage with a business if its branding resonates with them.

A strong brand creates trust and helps people identify with your offerings.


💬 Customer experience is the reason they come back for more and stay: After the initial connection or purchase, what keeps someone interested or committed is the overall experience they have with your business.

Customer experience includes the quality of your product or service, how well you fulfil their needs, and the level of support and satisfaction they receive.

A positive customer experience is what encourages repeat business and builds loyalty.

✅ We’ll let YOU decide what “Sales" is...

Learn More >

The Difference Between Branding and Marketing. COG Branding is a marketing agency in Sydney. Learn about Branding and Marketing here.

16/02/2024

Are you a small business owner looking to make a big impact online? 🚀

Look no further than WordPress - the powerhouse platform that's changing the game for entrepreneurs everywhere!

🚀 With over 5 billion downloads and counting, WordPress isn't just a website builder, it's a revolution in digital presence.

🚀 Did you know that it powers over 40% of ALL websites on the internet?

🚀 That's right - whether you're a startup, established organisation, or a thriving enterprise, WordPress has got your back.

🚀 Since its inception in 2003, it's been the go-to choice for businesses worldwide, thanks to its user-friendly interface and endless customisation options.

🚀 Plus, with a staggering 204 languages supported, your website can speak to customers from every corner of the globe.

🚀 And let's not forget about the plugins - with over 58,000 free options available, you can tailor your site to suit your unique needs and stand out from the crowd.

So why wait?

Join the WordPress community today and watch your business soar to new heights!

Learn More: https://cogbranding.com.au/wordpress-developer-and-wordpress-design-agency/

COG Branding has experienced reliable Wordpress Website developers. A trusted Sydney Wordpress Development Agency. Call Today (02) 9523 6007