JoEllen Design Studio

Name: JoEllen Design Studio
Address: 8 Clarke Street, Crows Nest, NSW, 2065, AU
Telephone: 0413 746 896

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JoEllen Design Studio

JoEllen Design is an established boutique branding and packaging studio.

28/05/2026

Friends of the Fest.

I created this campaign as a series of 16 tiles designed to feel more like observations than ads — slightly provocative, a little unexpected, and intentionally conversational.

Because the moment something feels like a charity plea, people switch off. But when it makes you pause… you lean in.

That’s the sweet spot.

Friends of the Fest isn’t about big asks — it’s about shifting perception. Making people realise that a small contribution isn’t insignificant… it’s actually what keeps something like this alive.

Sixteen tiles. Sixteen moments to stop, think, and maybe see it differently.

Time will tell. Let’s see if the strategy works.

A day in the life of joellen.design.studio

SupportLocal DesignStrategy

26/05/2026

Still loving this one.

Branding flashback for health + wellness — where clinical care meets calm, supportive vibes. Clean, considered, and designed with longevity in mind.

24/05/2026

The lines blur in the best way between friendships and clients. Over the past few days there was plenty of eating, drinking, and taking in art across Sydney.

This is where conversations flow, ideas spark, and somehow work doesn’t feel like work at all.

Good people, great spaces, and a shared appreciation for creativity.

21/05/2026

Behind the scenes for me is bringing Crows Nest Fest to life. It’s a mix of a lot of hard work, problem-solving on the fly, and building incredible relationships along the way — and I genuinely love every part of it.

Can you recognize some of the streets in my graphic? Ive spent so many hours on hours over the years in this space. ❤️🧡🖤

15/05/2026

Not my usual Friday morning…two hours queueing at the flower market for plush blooms … that have that forever feel!

So many to choose from — my head was spinning, my hands full, and yet still wanting more.

12/05/2026

A true collaboration on branding for a fellow creative. Together, we crafted a subtle and stunning stylised graphic element that perfectly captured the essence of a maker.

A day in the life of joellen.design.studio

10/05/2026

Today’s ‘art lesson’ confirmed something I’ve always done instinctively — frame first.
Define the space, and the elements within it begin to relate, balance, and tell the story.

A day in the life of joellen.design.studio

09/05/2026

Natures patterns from a different perspective.

A day in the life of joellen.design.studio

07/05/2026

Pixelsplus, colours popping.

Crows Nest just got a little brighter — where my new signage meets street style, and even the Vespas got the brief.

A day in the life of joellen.design.studio

05/05/2026

t’s time for a signage update — and sometimes, it’s the smallest moves that have the biggest impact. One simple wayfinding sign, thoughtfully placed, can shift the entire experience.

Good design isn’t loud — it’s precise.
It’s all in the detail.

A day in the life of joellen.design.studio

Address

8 Clarke Street
Crows Nest, NSW
2065

Telephone

0413 746 896

Website

http://www.joellendesign.com.au/

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