MIX - Creative Shopper Marketing, Suite 101, 272 Pacific Highway, Crows Nest (2026)

Our strategic creative combined with our shopper-centric thinking will generate exceptional results for your brand. MIX develops creative shopper solutions founded on core insights that influence shoppers to purchase. We proudly create all content in house – from strategy to execution. This enables us to adhere to tight deadlines, manage budgets and alleviate any usage right restrictions. Since ou

r launch in 2005 we have built a passionate and talented team which has enabled us to develop long-standing partnerships with some of the world’s most recognisable brands. Our clients will tell you that we are refreshingly understated, that we have no room for big egos just big ideas, how we simplify the process and challenge ourselves on every brief.

24/05/2022

Mix are excited to share our first campaign with Upfield on the Flora ANZ range in a digitally led awareness activation. Flora is not only good for you with the essential good fats from Omega 6 and Vitamin E but being plant based means they are also caring for the environment and animals. The whole campaign was centred on the idea that every spread makes a difference in making it better for all. It gets the environment’s, farmer’s and food lover’s lick of approval. The campaign was activated across paid and owned social and digital touchpoints and you may have even heard the new jingle being played on the radio. Keep an eye out for phase two of the campaign hitting market later this year.

19/05/2022

Our challenge was to create premium looking, temporary counter units that would entice shoppers at checkout to impulsively purchase one of Benriach’s Original Ten and The GlenDronach’s 12 year old ranges. We showcased the physical bottles, positioning them on podiums so that they appeared to emerge from their master graphic backgrounds. The inclusions of the Gold medals won at the World Spirits Competition in San Francisco further highlighted the brand’s credentials. The solution was simplistic & cost effective in structure, easy to assemble and securely held the bottles in place without compromising the premium look and feel required.

18/05/2022

Showcasing our Ferrero Rocher & Kinder Easter Mar-Apr activation 🐰 🎊
Easter gifting is all about the detail. By leveraging the power of two iconic brands, Ferrero offered shoppers a category gifting solution to suit different needs. This portfolio approach enabled Kinder & Ferrero Rocher to own the Easter locations in-store through disruptive off location displays that inspired shoppers. Whether it was a premium gift of gold to show your love for family and friends or a fun and permissible Easter surprise for kids to enjoy, Ferrero had it covered! The display designs were simple, easy to assemble, modular in formation and held great stock weight, allowing field reps to build displays based on the store’s requirements. The displays were easily shoppable, eye-catching and located in high traffic unmissable locations.

02/05/2022

As part of this year’s Australia Greatest Butcher On Your Block Campaign for Meat & Livestock Australia, we wanted to revolutionise the independent butcher channel by going digital. In a trial across selected butchers in each state, we placed interactive digital kiosks, the perfect self-service solution that provided shoppers with engaging digital content such as consumption inspiration and cooking videos through a user-friendly interface. The interactive kiosks allowed us to promote the Consumer Promotion, reach a larger audience, drive engagement and foot traffic in-stores.

If you would like to learn more about the campaign or digital kiosks, please reach out to us at [email protected]

26/04/2022

The Mix team were thrilled to take home 8 trophies at the Shop! Association Australia and New Zealand annual Retail Marketing Awards Gala in a celebration of hard work and creativity.

Our campaigns with Jacobs Douwe Egberts won Gold in 3 categories; with Harris Coffee Roasters awarded Sales Promotion of The Year and L'OR Espresso winning the Grocery Store (Food) Permanent Display & Retail Industrial Design Permanent Display.

Our long-standing partnership with Ferrero was awarded 5 podium finishes. Nutella Back to School received Gold and Kinder Halloween Silver in the most contested category of 2021, Grocery Store (Food) Temporary Display. Kinder Surprise Disney x Marvel Castle received Gold and Kinder Halloween Silver in the Retail Industrial Design Temporary Display category. Additionally, Ferrero Rocher Easter won Bronze for the Occasion-Based Shopper Campaign category.

A special thanks to our clients and production partners Unlimited Pty Ltd, Opal Group and Think Display for trusting us to create show stopping Shopper Marketing and Experiential activations with them.

Got a brand or retailer challenge? Reach out, we would love to hear from you.

Address

Suite 101, 272 Pacific Highway
Crows Nest, NSW
2065

Website

https://www.mixagency.com.au/

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