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Off-Market Property Prospecting

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20/03/2024

This is what it's all about!

27/02/2024

Real Estate Marketing Agencies charge an arm, leg, and first born.

𝐁𝐮𝐭 𝐰𝐡𝐲?! 🧐

It's a fair question. Partnering with an agency can range from $1,500/month, all the way up to $5K and beyond!

Are they ripping you off? Sometimes.

Do they work? Sometimes.

Are they worth the 💵? 𝑆𝑜𝑚𝑒𝑡𝑖𝑚𝑒𝑠.

Let’s have a look.

𝟏. 𝐀𝐫𝐞 𝐭𝐡𝐞𝐲 𝐫𝐢𝐩𝐩𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐭𝐬 𝐨𝐟𝐟❓

If they are a brand new marketing agency, they might be…

A new agency (in the real estate space) will typically charge around $1.5K-$2K/month.

If they can bring in a deal worth $12K, seems like a no brainer, right?

Unfortunately, the barrier to entry is appallingly low, making it far too easy for inexperienced agencies to jump in…

😠 make a quick buck…

😡 deliver diddly squat…

🤬 and leave a bad taste in the mouths of agents that have been shafted.

At the other end, the highly skilled and experienced marketing agencies can deliver crazy results.

But you pay crazy fees. 𝐴𝑟𝑒 𝑡ℎ𝑒𝑦 𝑡𝑎𝑘𝑖𝑛𝑔 𝑡ℎ𝑒 𝑚𝑖𝑐𝑘𝑒𝑦? Maybe...🤔

The better the results they can achieve, the easier it is to justify charging outrageous fees 💰

…BUT

🤔 If they are bringing in deals left right and centre, is it 𝑠𝑡𝑖𝑙𝑙 taking the mickey?

🤔 Would you pay $5K to make $30K?

Well, that depends…

𝟐. 𝐃𝐨 𝐭𝐡𝐞𝐲 𝐰𝐨𝐫𝐤❓

Yes, IF they know their stuff and the ROI is there.

There is a smorgasbord of copycat agencies swapping ads back and forth without knowing WHY they work.

It’s the REAL pro’s that get their hands dirty, tweak campaigns, and analyse metrics.

Those are the ones that will get the long-term, lasting results 📈

The copycats will always be stragglers…🐢

Replicating the same old “𝑆𝑇𝑅𝐸𝐸𝑇 𝐿𝐼𝑆𝑇” ads and getting the tail end of leads as the effectiveness of whatever ad they’ve pilfered tapers off.

𝟑. 𝐒𝐨, 𝐚𝐫𝐞 𝐭𝐡𝐞𝐲 𝐰𝐨𝐫𝐭𝐡 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞 𝐭𝐚𝐠❓

That depends on results and fees.

✅ If the agency saves you time and makes you money, then yes…?

❌ If you have time to learn, DIY and get the same results, then no…?

There are certainly agents out there that put in the time and effort, and are killing it!

But it takes time to learn.

Agencies command high fees not just for their time, but for their expertise and continued development as marketing strategies evolve.

But here's the kicker: you pay their fees AND supply an ad budget 💸 + 💸

For example:

The most common recommended minimum advertising budget for sellers (in Australia 🇦🇺) is $25/day to run ads within 2-3 suburbs.

So with a $3K/month agency you might spend only $750/month on actual ads.

* $3k agency fee

* $750 ad spend

Total = $3,750/month

Don’t get us wrong! A good agency can do a lot with that $25/day…

But imagine if more went to ads! 💡 What they could do with $50/day! 🤩

But not everyone can afford astronomical fees AND inflated ad budgets.

And with the accelerated rise of automation, AI, and tech in general…

🤫 It’s, in our opinion, becoming less and less necessary to fork out for an agency…

And doesn't it just make sense for the majority of an agents monthly marketing spend to go into their ads?

…and not into the marketing agencies pocket? 🤷‍♂️

New solutions continue to be developed that can give agents elite-level marketing without bleeding them dry.

👉 Click’n go softwares that allow them to run tested, proven Real Estate advertising campaigns for a fraction of the cost.

👉 The ability to automate their prospecting, follow-up and nurture.

👉 Real Estate trained AI’s that can qualify and book calls with prospects directly into the agents calendar.

Super straightforward and simple to use softwares like “Agent Rocket”🚀 (𝑠ℎ𝑎𝑚𝑒𝑙𝑒𝑠𝑠 𝑝𝑙𝑢𝑔) that launch high-end real estate marketing campaigns in less than 3 minutes, without becoming some kind of Facebook marketing expert!

𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞:

Look, we have nothing against agencies. We’ve successfully run our agency for the past 6 years.

We know plenty of other agencies that check all the boxes ☑️

A GOOD agency can definitely be worth the dough.

But expensive 𝐃𝐎𝐄𝐒𝐍'𝐓 always mean better.

With the rise of new tech, agents CAN and ARE getting killer marketing without the killer fees.

Keep your ear to the ground!

As we move further into 2024, new tech is changing the game!

21/01/2024

The #1 Hardest Thing About Being a Real Estate Agent.

Being a real estate agent seems glamorous from the outside, but it comes with very real daily struggles.

We asked the internet “what's the toughest thing for a real estate agent” and after (a lot) of reading, one challenge tops the list:

🥇 Inconsistent income 😩

With pay 100% commission-based, feast or famine cycles mean constant financial uncertainty.

Saving up reserves for dry spells and meticulous budgeting becomes critical. Some take side gigs just to smooth out the peaks and valleys.

It's a rollercoaster ride many salaried workers just don't grasp.

Curious what the other top rated hardest things were? We got you!

Let’s dive into the 5 runners up according to agents in the trenches:

At 2️⃣ we have: Marketing yourself relentlessly. Promoting your personal brand across platforms is nonstop, from social media to ads to events. Out of sight means out of mind in this competitive biz.

3️⃣ is: Juggling long hours. Real estate is flexible but also demanding, often requiring late nights and weekend hustle. Precious family time is frequently sacrificed.

A close 4️⃣ is: Adapting to different personalities. Clients run the gamut from dream to nightmare. Tailoring your approach to connect with each takes serious people skills.

Coming in at 5️⃣ is: Powering through rejection. In a crowded industry, rejection is inevitable. Develop resilience to push through the nos to your next yes.

Finally, pulling up the rear at 6️⃣ is: Constant learning. Continual evolution is key to staying ahead of energised new agents. Motivation and discipline becomes mandatory for success.

The challenges definitely pile up, but overcoming them brings huge growth both personally and professionally.

Arm yourself with the right mindset, tools and support network to thrive in real estate!

❓Do you agree with this list❓

If you want to try a handy all-in-one platform to simplify your real estate workflow, consider checking out imvdigital.com for the hookup.

Tight lines! 🎣

21/01/2024

The #1 Biggest Mistake Real Estate Agents Make 📉

After going through the first 10 pages of Google articles, one mistake stood out as the most common and costly for agents:

⚠️ Not prospecting daily for new leads! ⚠️

Failing to consistently devote time each day to lead gen tasks like calling prospects, emailing, or managing digital campaigns leaves the sales pipeline empty.

Agents should aim to:

✅ Generate at least 1 new lead daily.

✅ Maintain an organised database to nurture relationships over time.

✅ Be consistent with prospecting to prevent urgent lead scrambles when you suddenly need listings or sales.

That was #1...

The Next 5 Biggest Mistakes Agents Make (in order of how often they were mentioned) Are:

2️⃣ Poor Communication - Neglecting prompt client contact destroys trust and referrals. Set a weekly schedule for check-ins to demonstrate you care.

3️⃣ No Specialty Niche - Become THE expert in a specific area by focusing education and marketing. Don't be a generic agent.

4️⃣ Accepting Overpriced Listings - Don't waste time on unrealistic sellers. Politely educate or walk away to focus energy on viable deals.

5️⃣ Lack of Education - Failing to sharpen skills causes you to fall behind. Stay competitive through advanced courses and workshops.

6️⃣ No CRM System - Disorganised contacts kill sales. A CRM tracks every lead and interaction so you can nurture relationships.

Avoiding these 6 pivotal mistakes transforms you into a real estate rockstar! 🤘 (At least, according to everyone postings about it online!)

❓Do you agree with these being the top 6❓

Hey, curious how to automate marketing and scale your empire? We can help with that at imvdigital.com if you'd like to sneak a peek.

20/01/2024

Set Your Sights on Real Estate Riches with S.M.A.R.T. Goals 🎯💰

Dreaming of scaling your real estate empire to new heights?

Goal-setting is the key 🔑

In our last post we talked about setting goals.

But not just any old goals - "SMART" goals to set you up for maximum success:

To recap, S.M.A.R.T. stands for:

🎯 Specific - Laser focus on the precise objective, like "increase sales by 25% this year."

📏 Measurable - Trackable metrics to gauge progress, like leads generated or commissions banked.

👍 Achievable - Challenging yet realistic based on your skills and market conditions.

👌 Relevant - Goals align with your bigger real estate vision and game plan.

⌛️ Time Bound - Deadlines create urgency and prevent goals lingering on the backburner.

So following up on that...

Here are 5 SMART goal ideas to push your real estate hustle into high gear:

1️⃣ Boost monthly leads by 15% through targeted digital ads in 6 months.

2️⃣ Close 5 more deals each quarter by nurturing referral relationships.

3️⃣ Complete 1 Online Real Estate Course Monthly.

4️⃣ Hold quarterly networking events to expand your community connections.

5️⃣ Automate admin tasks within 3 months to gain back 10 hours a week.

The beauty of SMART goals is 👉 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘀𝗶𝗻𝗴 👈 them to your unique real estate objectives and growth strategy. Use these examples as inspiration when crafting your own SMART goals.

Well-defined goals provide direction, enhance motivation, and drive achievement. They turn your biggest real estate visions into reality!

Achieving just one (1) SMART goal transforms your time into money 💸

SMART goals spell R-E-A-L success. Set your sights high and prosper! 🙌

19/01/2024

Crack the Code to Real Estate Riches with S.M.A.R.T. Goals 🏡💰

As a real estate agent, business success relies on your ability to set and accomplish meaningful goals.

But not just any goals - "SMART" goals.

What makes goals "SMART" you ask? Here's the breakdown:

𝗦 = 𝗦pecific
Laser focus your goals to provide clarity and direction. Instead of "get more clients," try "increase client base by 20% this quarter." Defined objectives help you take targeted action.

𝗠 = 𝗠easurable
Quantify your goals so you can track progress. Metrics like number of listings, buyers contacted, or commissions earned reveal if you're on track. What gets measured, gets managed!

𝗔 = 𝗔chievable
Set challenging but realistic goals based on your capabilities. Assess your skills, resources and market conditions to determine attainable targets. Reach for the stars but keep your feet on the ground!

𝗥 = 𝗥elevant
Ensure your goals align with your long-term business vision and purpose. Goals focusing on core real estate work like securing listings, generating leads and expanding your network will propel your progress.

𝗧 = 𝗧ime-Bound
Assign deadlines for goal completion to instill a sense of urgency. With tangible timeframes attached, you're more likely to take action now rather than putting off goals indefinitely.

Putting the S.M.A.R.T. framework into play could look like:

Obtain real estate certification within 9 months (𝗦, 𝗧)
Increase website traffic by 30% in 6 months (𝗦, 𝗠, 𝗧)
Generate 5 new leads weekly through social media (𝗦, 𝗠)
Close 25% more deals next quarter (𝗦, 𝗠)
Double referral requests in 1 year (𝗦, 𝗠, 𝗧)

When goals are SMART, success is anything but out of reach. Put pen to paper and watch your real estate dreams become reality! 🙌

For tools to help automate some of your SMART goals, come say hey at imvdigital.com.

18/01/2024

5 Short-Term Goals to Set Your Real Estate Biz Up For Success 📈

Running a real estate business means keeping many plates spinning.

Have a look at these 5 short-term goals you could have a crack at in the coming weeks and months:

✔️ Streamline Transactions
Make closings faster and cheaper to boost your bottom line. Happier clients = more referrals!

✔️ Boost Brand Visibility
Set a goal to gain 500 new followers on your top social channel. Consistent posting raises your profile.

✔️ Perfect Property Classification
Match clients and homes instantly by revamping how you categorise listings. Save time while impressing newcomers!

✔️ Expand Team Skills
Identify a current weakness, like digital marketing or photography, and get your team trained up asap. An expert team = faster growth!

✔️ Request Feedback
Survey clients and employees to shape future changes. Proactively seek input to take your biz to the next level.

Even accomplishing just one or two of these short-term goals can set you up for major success down the line.

If you're curious about a full suite of (digital) real estate tools to help crush your goals, visit imvdigital.com and take our fancy platform for a spin!

17/01/2024

Can Introverts Succeed as Real Estate Agents?

The boisterous, fast-talking salesperson is an enduring stereotype.

But contrary to popular belief, introverts possess unique strengths making them well-suited for real estate success.

Introverts thrive when:

🔹 Working independently - Real estate agents typically operate solo. No need to rely on team input.

🔹 Listening deeply - Good listeners identify and deliver on client needs. Studies show introverts have superior listening skills.

🔹 Building relationships - Introverts nurture fewer, deeper connections. Long-term client relationships build referrals and repeat deals.

🔹 Preparing thoroughly - Introverts research meticulously and prefer being organised. Vital for juggling demanding client expectations.

🔹 Communicating authentically - Introverts avoid superficial sales techniques. Clients want honesty and integrity.

Yes, boosting visibility through networking and social media takes some effort for introverts. But tools like email and digital marketing ease networking without the need for big events.

Real estate rewards perseverance, empathy and conscientiousness - natural introvert strengths!

With the right mindset and tools, quiet determination can thrive in this field.

Want to leverage tech and automate the busywork? Have a think about checking out imvdigital.com.

15/01/2024

"The Buyer's Agent Boom Down Under 🇦🇺"

The Verdict is In: Buyer's Agents Are Taking Off in Australia 🚀

With the Australian property market increasingly complex for buyers, demand for buyer's agents is skyrocketing.

Why is it skyrocketing?

✅ Market Complexity - With changing regulations and financing options, purchasing a home has become more complicated. Buyers need guidance.

✅ Buyer Advocacy - Buyer's agents protect purchaser interests, unlike sellers' agents who represent the vendor.

✅ Time Savings - Buyer's agents handle property searches, viewings and negotiations, saving clients valuable time.

✅ Access to Off-Market Deals - Buyer's agents leverage industry connections to access properties not publicly listed.

✅ Negotiation Mastery - Skilled negotiation is crucial for securing optimal sales terms and pricing. Buyer's agents excel here.

✅ Personalised Service - Clients appreciate the customised attention and tailored search process.

More and more Aussie homebuyers are turning to buyer's agents for help navigating the complexities of property transactions.

🧮 Some Numbers:

- Only 3% of Aussie buyers currently use an agent, versus 50% in the US (needless to say, the market isn't exactly saturated!)

- 34% of buyers are considering engaging a buyers agent (so if we take away that 3% of Aussie buyers currently using an agent, that leaves 31% of Aussie buyers considering an agent, without an agent!)

The buyer's agent industry is positioned for massive growth in Australia as homebuyers recognise the value of professional representation on their side.

The proof is in - buyer's agents are invaluable for navigating Australia's property maze. Demand will only grow as markets stay red hot and inventory slim.

No call to action here, just hope you enjoyed the read ❤️

15/01/2024

Loyalty makes or breaks a real estate business.

On that upbeat note, here are 5 proven ways to build lifelong advocate clients:

Get Personal 🤝
Really listen and understand each client's unique lifestyle, family, goals and challenges.
Cater your service and touchpoints to match their needs and vision.
Send birthday cards and congrats on milestones to show you care beyond transactions.

Over-Communicate 💬
Consistent communication demonstrates reliability, especially during stressful moves. Quickly return calls, emails and texts within reason during your set business hours. Proactively send market updates, neighbourhood news and tips tailored to their needs so you stay top of mind.

Check In 📱
Conduct periodic “real estate checkups” to see if they need contractor referrals, plan to move again soon or want a market analysis. These meaningful check-ins show outstanding service beyond the initial sale.

Provide VIP Treatment 🌟
Loyal repeat clients and raving referrers deserve premium service. Offer discounts, free staging, priority bookings or other perks to make them feel valued. Loyalty programs formalise this appreciation.
❗Be careful to check what is and isn't okay to offer (legally speaking)❗

Go Above and Beyond 🚀
Add special touches that make working with you memorable vs. transactional. If relevant, send housewarming gifts or offer free moving truck use. The extra mile sparks endless referrals.

With creativity and personalisation, you can build real estate relationships that span a lifetime of moves.

The rewards of loyalty compound, leading to endless referrals and higher earnings!

If you're interested in some tools that help agents nurture loyalty while automating busywork, visit imvdigital.com.

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http://www.imvdigital.com/

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Isaac Matthew Vaubell - Helping Real Estate Agents generate leads

There are countless Real Estate Agents out there that are great what they do but can sometimes struggle to find clients. With everything from Social Media Ad Campaigns to Complete Sales Training, IMV Digital is here to help!

It is my mission to help Real Estate Agents generate a consistent stream of leads, freeing up their time to focus on the other aspects of their business.

Providing Innovative, Meaningful Value to Illuminate Your Business.

Your wins are my wins.

Propel Prospects

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Isaac Matthew Vaubell - Helping Real Estate Agents generate leads