15/09/2022
Logo in 3 colour ways.
This is a great example of a logo where 3 different colour variations were required. If only the first logo was supplied it would not have worked on top of their other brand colours without a white box behind it… and nothing says… amateur design like a logo in a white box 😬
When it comes to your business logo I think it is important to consider all possible applications and prepare logo flies that cover you for all situations and scenarios. This means keeping various file types on file and different versions that will work for different dimensions and backgrounds, which can often include a variety of colour options that work within your brand colour palette.