Traffic Brand Agency

30/04/2026

We are proud to share that Traffic has been shortlisted as a finalist in Design for Rebrand’, Brisbane Airport Corporation, in the Awards.

Well done to our amazing fellow Traffickers and the Brisbane Airport Team for their creativity, collaboration and commitment to bringing this brand transformation to life.

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trafficbrandagency

26/09/2025

We are honoured to share that Traffic has been recognised at the BETTER FUTURE Awards for our work on Brisbane Airport, taking home:

🏆 Gold – Graphic Design: Identity & Branding
🥈 Silver – Graphic Design: Identity & Branding (Corporate)

A huge thank you and congratulations to our incredible partners at Brisbane Airport - a truly collaborative partnership that embraced creativity, clarity and bold thinking at every stage, and to the brilliant Traffic team whose imagination and dedication made this achievement possible.

Moments like these remind us why we do what we do – building brands that connect, inspire and stand the test of time.

24/09/2025

Traffic was awarded the exciting opportunity to create a refreshed, bold new identity for the custodian of NSW’s land registry, NSW Land Registry Services (NSW LRS), now formally known as LRS.

Traffic led the end-to-end transformation — spanning brand strategy, positioning, identity, communications, launch activation and brand film. At its core is the brand idea Linked, which captures the unique role LRS plays in connecting people, property, data and systems. The positioning line — Powering Land Certainty — expresses its vital role in supporting NSW’s property market and economy.

The new brand reflects LRS’s evolution into a digital-first, customer-focused and future-ready business.

Read the full case study on the website via link in bio.

05/08/2025

We are thrilled to announce that following a competitive pitch, Traffic have been appointed as the lead creative agency in Australia for the electric commercial vehicle brand forming part of the Geely Group and distributed by Jameel Motors.

We are honoured to partner with such an innovative and forward-thinking brand in the commercial EV market, and are looking forward to building something truly impactful with the Farizon Auto - Australia & Jameel Motors teams.

27/07/2025

Don't you love it when the weather works in your favour on a shoot day! 😎 A little BTS teaser for our client with the exciting team. On air August and brought to you by Nine - .

Stay tuned!

24/03/2025

, the country’s leading mattress brand, engaged Traffic once again to create a distinctive multi-channel campaign for the launch of its new Sealy Posturepedic Acclaim mattress. The launch represents a bold step forward in premium sleep innovation.

All aspects of bringing the Acclaim brand to life were created by Traffic, from crafting the brand strategy, positioning, and naming, to designing the identity, collateral and production of the TVC. The campaign story was built around the foundation of “Comfort fused with technology”, highlighting Sealy’s commitment to industry-leading research and development via the positioning line - “Innovation never felt so good.

19/09/2024

For over 20 years, Partners Wealth Group (PWG) has built a solid reputation in the financial services industry, which today, has seen the business grow beyond their Melbourne origins.

Traffic were engaged to develop a strategy and create a new brand identity to support their business goals in line with its objectives and future growth plans.

Through the immersion phase, it became evident that the strength of the business was the level of customer experience offered, which led to the positioning of 'Stronger Together', reflecting the power of relationships in achieving results.

This is reflected in the new brand design, symbolised by the reinterpretation of the 3 geese, a symbol of partnership and the core ethos of the brand.

16/09/2024

Ticketblaster has operated in the experience, events & ticketing industry since 2003 as a preferred authorised agent for both Australian and international major sporting events such as the AFL, F1 GP, Grand Slam tennis and more, whilst still offering ‘once in a lifetime’ ticket experiences at sold-out concerts such as Ed Sheeran.

With a desire to be perceived as more than “just a sporting ticketing brand”, Traffic was tasked with creating a new name and brand identity for the business in line with its global business expansion. As such, Ticketverse was born.

The updated brand identity has been introduced across their website, social media channels, office/ environment signage, and as the foundation for their collateral and proposal needs.

13/05/2024

What's in a name? Our CEO and Creative Director Andrew Begg, talks to editor Laura Dew at Money Management about what it takes to rebrand a legacy business such as Perpetual after 138 years of operation.

Read all about it here:

Money Management spoke with two brand consultants as to how Perpetual can best rebrand its business as the 138-year name is sold to private equity firm KKR.

08/02/2024

A new brand identity 'SERV' to steer the Victorian Land Registry Service into the future, encapsulated by the fluidity of the lines, colours and logo mark.

Read the full case study on the website via link in bio.