30/06/2026
Saatchi & Saatchi Hong Kong invited us to serve as the creative and technical backbone of this HSBC Life and Peak Tram collaboration, trusting us with one of Hong Kong’s most unmissable cultural spectacles.
The 10-minute experience is 3D projected onto The Peak Tower, a landmark standing 32 metres tall and 428 metres above sea level. Characters Peakie, Stephen and Stitt are brought to life and sent on a journey through Hong Kong’s unique charm and vibrant spirit. Led by director Raymond Leung and the t-da creatives, and supported by Alt VFX’s character animation, this combination ensured that every frame conveyed the cornerstones of the city’s identity. These frames were crafted to make full use of the building’s geometry, the architecture itself becoming part of the storytelling.
The show debuted to packed crowds, drawing high-profile attendees from HSBC and Hong Kong’s tourism industry, with officials speaking to the impact and ambition of the project. Ultimately it’s a testament to the HKSAR Government’s vision to position the city as a leading destination for mega events, and reinforcing its standing as a world-class international financial centre that continues to attract visitors, talent, and investment from around the world.
