Agenda C

We develop targeted, traditional and digital campaigns to create maximum impact for clients.

17/08/2026

AI can write you a media release in seconds. A journalist can decide against it in fewer.

Every organisation's news feels significant from the inside, and it should. But a newsroom is people telling a story on a deadline, and they're setting their own agenda before you get there.

Knowing what that agenda is, and knowing them well enough to ask, is a different skill to writing. Your communications plan with the media is the part that works.

A minute of what that looks like in practice.

05/07/2026

No stock footage. No drone shot of the Harbour Bridge. Just a year of things we actually made.
This is Agenda C. Strategy first, Creative, always.

02/04/2026

Two sacred seasons. One shared hope for peace, renewal, and togetherness.
Wishing all those celebrating Passover and Easter peace, renewal, and time with loved ones.

In uncertain times, may these sacred seasons bring comfort, hope, and togetherness. Chag Pesach Sameach and Happy Easter from your team at Agenda C.

26/01/2026

Happy Australia Day! 🇦🇺🦘🐨

Today we celebrate the spirit that binds us: a nation of many stories, backgrounds, and dreams, united as one. From the oldest continuing culture on Earth to every new arrival who calls this place home – we are stronger together.

We are one, and we are many.

22/01/2026

Today, Australia observes a National Day of Mourning for the 15 lives lost in the terrorist attack at Bondi Beach on 14 December 2025, during the Chanukah by the Sea celebration.

We remember:
Edith Brutman
Dan Elkayam
Boris Gurman
Sofia Gurman
Alex Kleytman
Yaakov Levitan
Peter Meagher
Reuven Morrison
Marika Pogany
Matilda
Eli Schlanger
Adam Smyth
Boris Tetleroyd
Tania Tretiak
Tibor Weitzen

Our deepest condolences to their families, the Jewish community, and all touched by this act of hate. We honour the courage of heroes like Ahmed al-Ahmed, the Gurmans, Reuven Morrison, lifeguards, and police who risked everything to protect others. United against hate. May their memories be a blessing. 🕯️📷

20/01/2026

Ever wonder what everyday NSW voters actually want politicians to do about the cost of living squeeze and big state projects?

We asked them in our fresh 2026 NSW State of Affairs Report and the answers are crystal clear.

Voters are saying loud and proud: Fund bold ideas with federal investment, smarter budget choices, and private partnerships... NOT by hitting households with higher taxes, extra charges, or more debt.

Plus, younger people are seriously worried about their future (housing, jobs, bills) and need real assurances not just talk.

If you're in policy, business, or just care about where NSW is headed, this report is a must-read.

Download it free now: www.agendac.com.au/research-service/nsw-state-of-affairs-2026/

What’s your biggest worry for 2026? 👇

16/01/2026

NSW is not short on policy. It’s short on credibility and visible delivery. Agenda C's Synesis Research uncovers what New South Wales voters are thinking and where they want to see action.

This is what they had to say:
• 29% of people don’t know anything about the Housing Delivery Authority
• NSW voters prioritise lowering energy prices over the clean energy transition
• Lowering energy prices dominates the conversation around improving productivity
• Core State Government services are trusted by NSW voters

See more insights here: www.agendac.com.au/research-service/nsw-state-of-affairs-2026/

14/01/2026

It’s not culture, it’s cashflow.

Everyone argues about values. Voters are doing cashflow.

In NSW, “should we have kids?” is increasingly “can we survive the weekly shop, rent, power bills and childcare at the same time?”

Our research shows cost pressure easing is the biggest factor that would move people toward having children. The data says it's a feasibility problem.

View our latest research insights: Agenda C Synesis Poll - NSW State of Affairs: https://agendac.com.au/research-service/nsw-state-of-affairs-2026/

22/12/2025

As 2025 wraps up, we want to say thank you.

To everyone who supported Agenda C this year: your trust means a lot. We’re proud to lead with purpose and deliver campaigns that inform, educate, and influence public decision making, so messages land where they matter most.

The team is taking a short break and we’ll be back on 5 January 2026. Wishing you a safe, restful, and happy holiday season. 🎄🕎

15/12/2025

Tonight we lit two kinds of light.

Chanukah candles by the window, marking continuity, courage, and the insistence on life in the public space.

Alongside them, a memorial candle to honour the fifteen people lost at Bondi. We mark the respect and the lives of people whose light was taken too soon. They are remembered as people, not as a moment in the news.

We work closely with many Jewish organisations and brands, and this moment matters to us both personally and professionally. Different lights, different meanings, held side by side with care.

May the memory of those who were taken be a blessing, and may light continue to insist on itself.

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