13/05/2026
Almost two years ago I started Highlight Creative in a town that a lot of people would've told me was too small to bother.
I didn't see it that way then. I still don't.
What I've watched over the past two years - in Deni, across the Riverina, in small towns all over regional Australia - is businesses doing genuinely remarkable work.
The kind of work that would thrive anywhere.
And yet so many of them are carrying it all on the back of systems that weren't built for them, technology that feels out of reach, and an online presence that doesn't come close to reflecting what they've actually built.
That gap is why I'm here.
I've always moved fast with technology. The tools that help businesses run better - automation, data, digital systems - I've been quietly obsessed with them for years. Not because I think every business needs to become a tech company.
But because I've seen what happens when a regional business gets access to the right tools, properly set up.
The admin gets lighter. The enquiries get cleaner. The owner gets their headspace back.
Those tools exist. They're not just for the big firms in the cities anymore.
To everyone in this community who's trusted us with their business over the past two years - thank you. That trust isn't something I take lightly.
Year three is going to be something.
- Jess
