Brand Rebellion

Brand Rebellion Your brand and workforce experts.

Shhhh guys... no one will notice!
16/06/2026

Shhhh guys... no one will notice!

22/04/2026

If 86% of Australians want brands to disclose AI content... where does that put you?

Because when everything starts to look the same, people don't lean it - they move on!

This isn't an AI problem, it's a position problem.

And most brands haven't made the call on what they stand for, or how they show up.

This figure is from a recent Meltwater report.

Role drift is one of those things that quietly breaks teams.No big announcement.No clear decision.Just… gradual change.A...
17/03/2026

Role drift is one of those things that quietly breaks teams.

No big announcement.
No clear decision.
Just… gradual change.

And before you know it, someone’s role looks nothing like what they signed up for.

We’ve seen this play out and the frustration is rarely about the work itself.
It’s about the lack of clarity, conversation and control.

If your people don’t understand how their role is evolving (or don’t feel part of that shift), you’re not building alignment, you’re creating disengagement.
And by the time you notice it, it’s already too late.

If this feels familiar, it’s usually a sign of something bigger, misalignment.

04/03/2026

Now that summer is over (how is that possible), it feels like the right time to revisit a campaign that captured it perfectly.

Long lunches. Shared bottles. Conversations that stretch well past sunset.

Last year, we partnered with to bring a campaign to life that celebrated not just milestone moments, but the everyday ones too.

Working alongside and a curated group of content creators, we developed a suite of campaign assets and a digitally led rollout designed to drive sales, grow wine club memberships and position Mount Majura as a lifestyle-led wine producer.

Wine made to be opened, poured and shared.

If you missed it, or just want a reminder of warmer days, have a watch 🍷☀️

04/03/2026

Now that summer is over (how is that possible), it feels like the right time to revisit a campaign that captured it perfectly.

Long lunches. Shared bottles. Conversations that stretch well past sunset.

Last year, we partnered with Mount Majura Vineyard to bring a campaign to life that celebrated not just milestone moments, but the everyday ones too.

Working alongside Shoelace Creative and a curated group of content creators, we developed a suite of campaign assets and a digitally led rollout designed to drive sales, grow wine club memberships and position Mount Majura as a lifestyle-led wine producer.

Wine made to be opened, poured and shared.

If you missed it, or just want a reminder of warmer days, have a watch 🍷☀️

As we head into International Women’s Day, the latest release from the Workplace Gender Equality Agency (WGEA) is a time...
03/03/2026

As we head into International Women’s Day, the latest release from the Workplace Gender Equality Agency (WGEA) is a timely reminder that progress and pressure can exist at the same time 💜

Yes, there has been improvement. But half of employers still report a pay gap above 11.2% in favour of men.

And the gender pay gap is rarely just about salary.

It reflects who gets promoted.
Who receives stretch opportunities.
Who is trusted with leadership.
Whose contribution is valued most.

These are structural issues, not individual ones.

Transparency is increasing. The data is public. The conversation is shifting.

The question for leadership teams isn’t whether this matters.
It’s what they’re prepared to do about it.

If you want to understand where your organisation or industry stands, the WGEA Employer Data Explorer is worth a look 📊

Growth changes businesses. Your brand needs to evolve with it Swipe to spot the signs you’ve outgrown your brand 👀 →
24/02/2026

Growth changes businesses.

Your brand needs to evolve with it

Swipe to spot the signs you’ve outgrown your brand 👀 →

When brand, people and strategy aren’t aligned, progress slows.This is the work we do to bring clarity and move organisa...
22/02/2026

When brand, people and strategy aren’t aligned, progress slows.

This is the work we do to bring clarity and move organisations forward.

Swipe to take a look →

Four years in 🎉Thank you to everyone who’s been part of the journey, worked with us and grown alongside us.Excited for w...
19/02/2026

Four years in 🎉

Thank you to everyone who’s been part of the journey, worked with us and grown alongside us.

Excited for what’s ahead!

Bear with us for this... 🐻‍❄️ For decades, the Coca-Cola polar bear has been one of the brands most recognisable go-to a...
17/02/2026

Bear with us for this... 🐻‍❄️

For decades, the Coca-Cola polar bear has been one of the brands most recognisable go-to assets in global advertising. But Pepsi’s move to feature the iconic polar bear in its recent Super Bowl ad highlights a critical truth:

When brands stop consistently reinforcing their iconic symbols, they weaken their ownership of them.

We’ve seen that as brands like Coke begin prioritising investment into AI-generated advertising they’re immediately faced with the reality of generative tools struggling to maintain consistency across established brand assets.

The result? Campaigns drifting toward generic visuals and inauthentic storytelling, slowly eroding the distinct identity that makes brands memorable.

Pepsi capitalised on this gap. By leveraging a familiar symbol, they reframed consumer perception and showed how quickly a brand's underused assets can be turned against them if not reinforced.

Pepsi’s latest stunt teaches us a simple lesson: a strong brand identity is maintained through high quality, intentional visuals and storytelling. Losing any of those pieces risks losing control of the imagery that defines your brand, especially in the age of AI.

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