Parker Public Relations

16/11/2022

WHAT MAKES A BUSINESS BOOK GREAT?

What makes it truly special and gives YOU the reader the confidence to recommend it to a colleague, client or friend?

Having just worked my way through a bundle of wonderful books as a judge for this year’s Australian Business Book Awards, the books that truly stood, out typically had a masterful mix of the following ingredients (The opinions are mine):

Yep, that’s me on my beanbag, in my ‘girl cave’, yellow highlighter in hand and looking oh so studious.

📔Deals with a very real need in the market
The book should be genuinely useful to the very people it is written for. It either introduces them to a brand-new concept, helps solve a problem or inspires them to change or improve their professional (or private) lives in some way.

📔Has a relevant, if not memorable title
This is a biggie for me. Not only should the title and sub-title reflect the content of the book, but it should be clever and dare I say, unforgettable. Ideally it should reflect the problem the author is solving, the anxiety that is being alleviated or concept that is being introduced.

📔Has a well-structured narrative
The structure should provide a logical flow of ideas. Ideally it should kick off by setting the scene (describing the big hairy problem or idea) before systematically moving its way through the solution or fleshing out the new approach or methodology.

📔 Each chapter is restricted to just one idea
Given that I am one of those people who likes to dip in and out of a business books, I appreciate authors who limit chapters to a single concept. I also appreciate their closing off with a summary, core lesson or the big take-outs. All this helps readers (and people like me) recall what they have learned and further cement their new-found knowledge.

📔Is written in an engaging style
For me an ‘engaging’ style means it is easy to read, free of unnecessary jargon and brimming with stories, anecdotes, examples and case studies that help to bring the content to life. Bottom line, the book is written with the reader in mind and doesn’t use unnecessary high-brow language just to impress!

📔 Is attractive to look at
And yes, the book needs to look appealing in order to invite me in. I’m not just talking about the front cover. I’m also talking about internal formatting - plenty of sub-headings, diagrams, pull-out quotes and things that not only make the book attractive to look at but make the content easy to digest.

📔 Is not a brick of a book
I know this will have a lot of people disagreeing with me … but from my perspective the preferred length should be 50,000-60,000 words or 200 pages (300 at the very most). After that authors run the risk of waffling, being repetitive and padding out simply for the sake of it! It is important to remember that less is often MORE.

17/05/2022

WHY PERSONAL BRANDING MATTERS

You’ve never met Scott Morrison or Anthony Albanese and yet come Saturday you’ll be prepared to vote one of them into the country’s key leadership position.

Why is that?

They’re brilliant at personal branding (albeit with the help of their PR and marketing staff). Although you’ve never formally shaken hands with them, you know what they stand for, what they’re passionate about, their strengths and weaknesses, and their background stories. and how these has shaped their politics.

You feel like you know them and, like it or not, will trust them with your vote on Saturday.

For CEOs, business owners, coaches, consultants and B-B executives responsible for client acquisition or business development, this is no different.

The more people know, like and trust you … the more likely they are to use your services or consider doing business with you.

Welcome to the 101 of personal branding – one of the most powerful weapons in your marketing and public relations arsenal!

Research shows that having a strong personal brand not only builds the authenticity of your business and grows your thought leadership, but it results in faster sales conversion rates than business branding efforts would.

Let’s face it - people do business with people, not brands!

So how do you go about building your personal brand? Access the full step-by-step right HERE.
https://parkerpublicrelations.com.au/2022/why-personal-branding-matters/

To get in touch: ☎ 0422 694 503 or email: [email protected]

11/04/2022

Thrilled to be part of this very important education campaign in the lead-up to Easter. Despite the best intentions, if you leave your clothing and other donations OUTSIDE a charity shop or bin, there is a 90 percent chance your donations will end up in landfill. Always donate during working hours or ensure your donations are placed directly inside a bin.

MORNINGTON Peninsula residents are being warned that leaving donations outside closed shops or full bins over Easter could lead to them being captured on CCTV and fined. According to the waste watch group Keep Australia Beautiful Victoria, around 90 per cent of all donations left outside charitable....

21/02/2022

TOP TIPS FOR LANDING PUBLICITY IN 2022

What are the things that will help your story get a run in the media in 2022 and what could have the media running in the opposite direction?

💡Provide journalists with content that is relevant to their target audience and to what they write or talk about on a regular basis.

💡Ensure your stories are newsworthy, timely, original, of public importance and actually matter to your target audience!

💡Monday is the best day for getting in touch with journalists and early mornings the best time to furnish them with your media release or story idea.

💡With the number of staff in newsrooms in decline and journalists increasingly stretched for time, make sure you provide them with everything they need to turn your story around in a hurry.

💡Key to landing media coverage is having a relationship with relevant journalists, well ahead of pitching them your story idea.

💡 Focus on building strong relationships with just a handful of journalists, rather than targeting every journalist with your media release.

See access to the FULL story: https://parkerpublicrelations.com.au/2022/what-are-the-eight-top-tips-for-landing-publicity-in-2022/

Should you need to talk further about your PR requirements, why not take advantage of our 30 min free consultation?

☎ 0422 694 503 Email: [email protected]

01/02/2022

After the two years we’d all prefer to forget … what does 2022 have in store for us on the PR and communications’ front?

💡Having a powerful business brand will be key in 2022 with many more organisations focussing on telling their story, showcasing their people and articulating where they stand on key social and other issues.

💡 Personal branding will be massive as we see CEOs, their leadership team and subject experts become the “human face” of organisations.

💡 Media coverage will continue to be big. However we will see a trend to companies increasingly cosying up to a handful of highly relevant journalists rather than targeting all of media.

💡 Story-telling will remain popular and will be cleverly woven into business presentations, year-end reports, media and social media stories as well as video.

💡 Podcasts will continue to be a PR staple – particularly for in-depth conversations that enable organisations to position themselves as authorities while also revealing the ‘humanity’ of their brands.

See access to the FULL story: https://parkerpublicrelations.com.au/2022/public-relations-trends-2022/

Should you need to get in touch and talk further about your PR, thought leadership or personal branding requirements, why not take advantage of our 30 min free consultation?

Call us: ☎ 0422 694 503 or email: [email protected]

01/02/2022

After the two years we’d all prefer to forget … what does 2022 have in store for us on the PR and communications’ front?

💡Having a powerful business brand will be key in 2022 with many more organisations focussing on telling their story, showcasing their people and articulating where they stand on key social and other issues.

💡 Personal branding will be massive as we see CEOs, their leadership team and subject experts become the “human face” of organisations.

💡 Media coverage will continue to be big. However we will see a trend to companies increasingly cosying up to a handful of highly relevant journalists rather than targeting all of media.

💡 Story-telling will remain popular and will be cleverly woven into business presentations, year-end reports, media and social media stories as well as video.

💡 Podcasts will continue to be a PR staple – particularly for in-depth conversations that enable organisations to position themselves as authorities while also revealing the ‘humanity’ of their brands.

See access to the FULL story in the comments section below.

Should you need to get in touch and talk further about your PR, thought leadership or personal branding requirements, why not take advantage of our 30 min free consultation?

Call us: ☎ 0422 694 503 or email: [email protected]

Virginia Marine

22/12/2021

Delighted this important story continues getting coverage. Josh's Rainbow Eggs has donated it millionth egg to charity, with tens of thousands of struggling families having benefitted from this generosity.

The company is now calling on Victorians to help them donate even more eggs over Christmas. For every dozen eggs people gift to those in need, Josh's Rainbow Eggs will match with an additional dozen. Virginia Marine Josh's Rainbow Eggs

Egg-entrepreneur Josh Murray has achieved a major milestone. The ethical free-range egg business he started as a nine-year-old has given […]

09/12/2021

Thrilled to be involved in this very important story about leading ethical free-range Vic egg producer, Josh's Rainbow Eggs, and its pioneering efforts in taking egg donation to the food relief sector and how this is ensuring that eggs are now on the menu for those most in need. With Xmas almost upon us, founder and grown up child prodigy, Josh Murray, is hoping that with the generosity of Victorians and continued buoyant sales, many more families will benefit from nutritious meals over the festive season and beyond. https://www.abc.net.au/news/rural/2021-12-08/nine-year-olds-bright-idea-leads-to-40-million-egg-sales/100682998 Josh's Rainbow Eggs Virginia Mosk

Some kids choose to deliver papers or mow lawns, but Josh Murray had a different idea.

26/10/2021

Delighted to have been involved in this very important story which puts the spotlight on how truckloads of asbestos-ridden soil and building material are being dumped at an increasing rate on roadsides, private property and parks in Melbourne’s outer suburbs.

It is believed this alarming trend is being driven by a doubling of landfill levies, an under-resourced EPA and a culture of illegal dumping that has become ingrained during lockdown. This is encouraging builders and waste companies to dump contaminated materials rather than disposing of them appropriately.

Congratulations to environmental group, Keep Victoria Beautiful, for its courage to step up and bring this destructive practice to the attention of the public.

Enough contaminated soil to fill almost five shipping containers has been removed by one council in the past two months, as rogue waste companies dodge increased landfill costs.

26/10/2021

Welcome to the first instalment of THINKERS, THOUGHT LEADERS AND CHANGE-MAKERS.

This series is dedicated to those amazing individuals who are changing minds, challenging norms and inspiring people with their innovative and forward-thinking ideas.

In our very first program we are speaking with property industry powerhouse, Robert Pradolin, who is using his deep experience, vast networks and out of the box thinking to tackle the chronic shortage of low income housing in Australia.

Sick of waiting for governments to act, Robert has founded commercial not for profit, Housing all Australians, and is now galvanising the private sector to roll up its sleeves and get involved.

A massive shout-out to my videographer, Keith Rhodes, Clips that Sell, who helped me pull together this very first episode in what were very challenging circumstances during lockdown.

21/10/2021

Should I bother with entering a business award? Is it truly worth my while? Will it actually help my business?

These are questions clients are asking with business awards season right on our doorstep,.

They also also questions Melbourne Business Network members are asking themselves as they weigh up whether or not to enter this year’s MBN business awards.

And my response … don't hold back.

Entering an award right now is more important than it has ever been before, particularly as we begin emerging from a very long and damaging period in lockdown.

Winning an award – even being shortlisted – gets your name out in flash and ensures you haven’t been forgotten.

It also signals to the market that you’re innovative and creative and really good at what you do and worth keeping an eye on.

Over the years I’ve seen how winning an award has helped differentiate companies from their competitors and opened doors to customers and markets previously out of their reach.

So if you’re looking to re-invigorate your businesses, kick-start growth and build your credibility and visibility … get cracking with that award entry.

Entries close on: Sunday, 21 November 2021 (midnight)

Here is the Link to enter the MBN awards: https://mbn.org.au/2021-categories-key-dates/