The Digital Picnic

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The Digital Picnic

We teach digital marketing and we can manage yours, too.

thedigitalpicnic.com.au offers social media solutions to individuals + business operators who would like to be more social media savvy.

16/09/2026

Eight years [🥹].

That’s how long Michelle has been inside TDP-land.

Which, in agency years, is approximately x40 dog years, x3 marriages, x4 economic crises and x700,000 spreadsheets.

[lol]

She.
Has.
Seen.
Ev-ery-thing.

The highest highs.
The lowest lows.
The rebuild years.
The “we’ll try again next month” years.
..the years where the revenue came in, but the profitability didn’t follow that revenue home.

And now? She gets to celebrate her x8 year work’a’versary at exactly the same time we get to announce her next chapter via a BIG PROMOTION TO:

✨General Manager, Finance & Commercial Performance✨

Michelle hasn’t just “looked after the numbers” here.

She's helped us understand them.
Challenge them.
Forecast them.
Rebuild around them.

And, most importantly, she has helped turn TDP into the financially sophisticated, commercially ambitious, genuinely thriving agency we are today.

She knows where we’ve been.
She knows exactly what it took to get here.
And now she gets to help steer where we go next.

From Head of Finance > to General Manager, Finance & Commercial Performance.

On her x8 year work’a’versary, no less.

Honestly? Main character timing [😂].

Michelle, thank you for x8 years of care, brains, loyalty, commercial rigour, spreadsheet wizardry and refusing to let our Founder say, “eh, we’ll just try again next month” ever again.

Capitalism doesn't work that way, unforch. .

13/09/2026

Our Comeback Conference is selling *the best it ever has in its x3 year history*... and we're not surprised, I mean, how many x2 day in-depth marketing conferences have you been to for just $850 [earlybird rate] that are:

Fully catered, and

Designed as inclusively as we design ours [we don't care if this sounds arrogant... *nobody* does inclusive event design like us, outside of Disability Fest], and

Packed with the kind of line-up of speakers we have, and - and here's where we're different - ARE ACTUALLY PAID TO SPEAK.

I mean, is it any wonder our beloved friend [and Emcee] went full "Liam Neeson" in this video with her "you HAVE TO SIGN UP!".

Earlybird ends soon. Spots will go from $850 for x2 full days to $1000 [still incredibly well priced, btw]. AND we offer full payment plans, even on our earlybird pricing.

[because we're fluent in Comeback... *and* cash flow].

https://www.thedigitalpicnic.com.au/sp/the-comeback-conference/

06/09/2026

Most of your “TOFU content” probably went live when it was hardly TOFU at all.

And some of it?

Probably shouldn’t have even hit publish [😬].

[expect this brutal honesty in our upcoming $55 Lunch n' Learn btw... 😅].

And it's not because it was terrible content.

It's just that it assumed too much.

Too much brand familiarity.
Too much prior context.
Too much existing interest.
Too much willingness from a complete stranger to care.

That's where a lot of you are getting top of funnel content wrong... you're designing TOFU for the Feed, when it should be as much, if not more, for SEARCH over Feed.

I'm gonna help you.
This Tuesday.
12pm-1pmAEST.
For just $55.
And you can join live, or
Just catch the replay.

But I'm going to ✨step-by-STEP✨ this out for you all so that you roll into your top of funnel with confidence levels bordering on *arrogance* [lol].

If you’ve been “doing TOFU” but still secretly wondering whether you’re actually doing it well… this one’s for you.

https://www.thedigitalpicnic.com.au/product/your-tofu-top-of-funnel-content-nailed/

02/09/2026

THE 2027 COMEBACK CONFERENCE SPEAKER LINE-UP IS HERE [✨].

→ And this year, we weren’t looking for people who simply know how to get in the room.

↳ We wanted the people who know what it takes to stay there.

The leaders who’ve made the hard calls.
The marketers who’ve backed their ideas.
The business owners who’ve raised their standards.
The people who’ve learnt that ambition without boundaries gets expensive, fast.

Because this is The Backbone Era.

And across x2 days, you’ll hear from a line-up of speakers ready to talk honestly about what it actually takes to build a career, business and reputation with staying power.

Plus, some very familiar TDP faces taking to the stage across our Paid Ads and Social Media panels.

The Comeback Conference 2027
📍 The Timber Yard, Melbourne
📅 17 + 18 March 2027

Early bird tickets are live now: https://www.thedigitalpicnic.com.au/sp/the-comeback-conference/

30/08/2026

Want $200 OFF your Comeback Conference ticket?

👉 Join the waitlist at the link below.

*This* is your very unsubtle reminder to join the Comeback Conference waitlist before September 1st!

[😅]

We’ve sold out both years we’ve run this event.

And this year? It’s also the first time the conference is fully sponsored, which means we’ve been able to go ALL IN on making this the best one we’ve ever hosted.

Waitlisted folk get first dibs on:

a) $200 OFF their ticket price, and

b) access to book before we release our full seat allocation on September 1st.

Which matters when there are already more than twice as many people waiting as there are seats available [😅].

So, at an absolute minimum:

If you * know* you wanna be in the room... get on the waitlist and secure your heavily discounted ticket.

We won't be offering a cheaper ticket and this deal *will* finish on September 1st, so....

GO.

[🏃‍♀️💨].
https://www.thedigitalpicnic.com.au/sp/the-comeback-conference/

24/08/2026

We have aggressively normalised trying hard at TDP.

Like… aggressively.

[lol].

Trying hard in the interview.

Trying hard in your first week.

Trying hard when nobody is watching.

Trying hard when the client will never know how many extra thoughts, checks, ideas, rewrites or tiny acts of care went into the thing.

Around here, effort isn't embarrassing.

And enthusiasm isn't uncool.

Caring deeply about your craft is not “doing too much”.

And being ambitious about becoming really-bluddy-good at what you do isn't something you need to shrink to make other people comfortable.

In fact, we’ve normalised tryhard culture so heavily that something interesting happens during recruitment, and sometimes beyond tbh:

Non-tryhards usually figure us out pretty quickly.

They see the hunger.

They hear how our team talks about the work.

They notice that people here genuinely want to grow, improve, contribute, learn, make things better and be surrounded by other people doing the same.

And there’s often an immediate:

“…oh. This probably isn’t for me.”

Perfect.

Because culture fit isn’t only about identifying who belongs.

A strong culture should also make it incredibly obvious who doesn’t.

We don’t want people performing busy'ness.

We don’t glorify burnout.

We don’t expect people to donate their evenings to prove they care.

But during the hours you’re here?

✨CARE✨

Try.

Ask the extra question.

Have the idea.

Learn the thing.

Give a s**t about whether the work is excellent.

As A$AP Rocky puts it rather more, uh, succinctly than our HR policies ever could:

"Since when has it become not cool to try... f*cking loser" [lol].

Couldn’t agree more, tbh.

23/08/2026

Get $200 OFF your ticket [🤑].

→ Simply sign up to the waitlist
→ Use the VIP code
→ Pay just $800 instead of $1000

Considering *this* is what the x2-days looks like and fully catered...

↳ We think that's a pretty good deal, tbh.
..and without giving too much away *just* yet [👀]

We’ve got some BIG announcements coming soon.

👏 Our 2027 MC is officially locked in.
👏 Our hero speaker is confirmed.
👏 And we have *multiple* brand new speakers joining us who have never spoken at The Comeback Conference before.

Our VIP offer is the lowest ticket price we’ll be offering for TCC 2027, and not for long!

So,
uh...
RUN!

[🏃‍♀️💨].

https://www.thedigitalpicnic.com.au/sp/the-comeback-conference/

17/08/2026

Which "marketing girly" are you?
🎀✨ OR 📊💻
..we're here to tell you > you *need* to be both.

PS. hates the term "marketing girly" for a plethora of reasons, tbh.
.maybe we need to do an episode on that in Season 2, yea?

Listen to the most recent episode here:

https://open.spotify.com/episode/06nCAPj8yj53zRXfw2Rtbq?si=efag54pYRrOiXhTNz6ByKA

16/08/2026

The Comeback Conference waitlist is open NOW [‼️].

TDP's 2-day annual marketing conference is BACK in 2027!

In 2026 we showed you how to comeback.
This time, we're showing you how to stay there.

How you back yourself.
How you hold your ground, and
How you build something with staying power.

Welcome to the Backbone Era.

For the business owners and marketers building through the messy middle, joining the waitlist is a no-brainer, tbh.

Sign up today for:

👉 first access to tickets when they go live, &
👉 exclusive VIP pricing

https://www.thedigitalpicnic.com.au/sp/the-comeback-conference/

10/08/2026

Need a heartwarming story for your Monday? ...we've got it for ya.

[🥰].

Something we don't share to socials, is that anyone who doesn't pass TDP's probationary period is offered the same thing > mentoring with Cherie.

Some take it, some don't.

But for this beautiful human who did? Their world went from not working out with TDP > to landing their dream role in months.

Listen to the full story here: https://open.spotify.com/episode/7a5BOOm4XMH1lB9gZthIQA?si=Gz26Ok3FQjq25Zhr1wTYFQ

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SC F06, Level 1, 8 Star Crescent Docklands
Docklands, VIC
3088

Website

http://thedigitalpicnic.com.au/

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