17/10/2025
When we first started, not everyone believed in us.
We were the young ones, the ones people thought couldn’t deliver. You could see it in their faces, hear it in their tone. But we didn’t argue. We worked. We learned. We stayed up until 4 a.m. chasing the shot that felt right.
And then came what we call our 'OG commercial'. The 2nd UTTTERLIVE Commercial.
We had a day and a half to make it happen, from idea, to shoot, to edit. I didn’t have much directing experience back then, but I said, let’s do it anyway. We organised everything in a rush, casting, locations, lighting, pure madness, but full of heart.
The morning of the shoot, everything went sideways. Our lead actor almost pulled out because one of her closest people passed. Then came huge train delays, the kind that made the news. Half the team was stranded with no transport. It looked like the whole thing was about to fall apart.
But we pushed through.
People showed up, extras, friends, crew. Everyone gave what they had. We shot during the day, worked the edit through the night, and somehow, we finished it on time.
When we watched the final cut, we didn’t just see a commercial. We saw proof.
Proof that passion beats doubt. That youth isn’t a weakness, it’s a power.
That video turned out beautiful.
It was diamonds made under pressure. And to this day, we still call it the OG commercial inside the house of FAITO.
Because that project became more than just content, it became our reminder of who we are.
A team that pushes limits.
That shows up when the odds say don’t. That fights for the story, no matter how hard it gets.
That’s what FAITO MEDIA is built on,
grit, heart, and the belief that even when no one believes in you,
you still deliver.
– Sonny, FAITO MEDIA
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