Honey & Fox Pty Ltd

Honey & Fox Pty Ltd Honey & Fox Pty Ltd helps fishers, farmers and small food businesses to find and grow profitable markets

Honey & Fox Pty Ltd provides the following services to fishers, farmers and small food businesses:

• International trade and marketing strategy
• Market research - understand your customers and opportunities
• Creative stakeholder communication
• Negotiation and facilitation
• Brand and creative services
• Social media and websites
• Research and development extension
• Training and education

14/05/2026

This time next week we’ll be at FoodpreneursFestival!

We're running our first ever (and sold-out!) Brand Story Studio, helping food founders turn their biggest sales objection into a sharp, repeatable brand soundbite they can actually use.

Because sometimes the product isn’t the problem. The message just gets fuzzy somewhere between the website, the shelf, the sales pitch and the person trying to explain it.

We’ll be talking through the “yeah but…” moments that stop sales and helping brands turn them into clearer, stronger messaging that works even when they’re not in the room.

We’re looking forward to sharing the room with some exciting food brands doing brave things.

Will we see you there? There's still time to grab your ticket now: https://loom.ly/0LcZ-pI

Building on the Nutrition Toolkit we shared with you recently, FRDC has officially launched the Two4Life Seafood Program...
13/05/2026

Building on the Nutrition Toolkit we shared with you recently, FRDC has officially launched the Two4Life Seafood Program — with a clear, practical focus:

Two serves of seafood per week.

The key messages from the program are:

✅ 2 serves of seafood per week (100–150g per serve)
✅ Include omega-3 rich options
✅ Variety matters — different species, different benefits
✅ Whole seafood is better than supplements for broader nutrition
✅ Benefits across all life stages

If you're in need of some seafood recipe inspiration, check out the recipe shared on last week.

If you would like to explore more about the benefits of eating seafood take a look at these resources:

Program overview: www.frdc.com.au/Two4Life
Media release: https://loom.ly/Eq7dGKw
Watch the segment: https://loom.ly/scqkAPU

Don’t forget — from 1 July 2026, Country of Origin Labelling (CoOL) for seafood will apply across food service venues in...
07/05/2026

Don’t forget — from 1 July 2026, Country of Origin Labelling (CoOL) for seafood will apply across food service venues including restaurants, cafés, pubs, clubs and takeaways.

If seafood is on your menu, customers must be able to see whether it’s:
A – Australian
I – Imported
M – Mixed

Want to know more? https://loom.ly/RW0yTvE

May the 4th be with the people who make good food possible. The farmers up before the sun. The fishers watching the weat...
04/05/2026

May the 4th be with the people who make good food possible. The farmers up before the sun. The fishers watching the weather. The makers refining the recipe for the hundredth time. People doing the work long before the product reaches a shelf, plate or menu.

In food and agribusiness, provenance matters. At the heart of it are the stories that live in the place, the craft, the proof, the choices and the people behind the product.

Not as a nice little “about us” paragraph. But as a way to help understand what it takes to get it to market and on your plate and the value that provides.

So today, with due respect to the galaxy far, far away: May the story be strong, the proof be clear, and the provenance be with you.

We were thrilled to see our Wild Tasmanian Culturally Fished Abalone sleeve for Tasmanian Aboriginal Seafoods ready to e...
01/05/2026

We were thrilled to see our Wild Tasmanian Culturally Fished Abalone sleeve for Tasmanian Aboriginal Seafoods ready to eat product acknowledged with our partner Mercury Walch as a print packaging finalist in this year’s The Diemen Awards.

Our brand development and packaging design work for TAS was a special collaboration with the late Craig Everett, proud Palawa man and artist, whose artwork, Culture is Sacred Not Secret, features across the Tasmanian Aboriginal Seafoods brand, designed to carry their beautiful product and the story of Sea Country, care and continuity.

In Tasmania lutruwita, the story of abalone harvesting is carried through generations. Ancestor women swam with woven baskets, levering abalone from rocks with skilfully crafted tools and placing them carefully within. That same technique, knowledge and care still run through the abalone harvesting process today.

Our role was to help translate this story into a brand and packaging that felt premium, contemporary and commercially strong, while staying grounded provenance and truth.

Congratulations to everyone recognised in this year’s awards!

28/04/2026

Today is World Stop Food Waste Day.

Finding solutions to food waste matters to us because the food we waste has significant impacts on people, the planet and industry profitability.

We’re marking the day by celebrating some of the people and organisations we’ve spoken to on the Food Waste Matters podcast. Smart people doing practical work to make a real difference when it comes to food waste.

If you’d like to learn more or take a few simple steps, a great place to start is the End Food Waste Australia Resource Hub. https://loom.ly/tIzsrcU

And if you’d like good conversation with people leading change, search for Food Waste Matters on your favourite podcast platform.

Small shifts add up.

24/04/2026

ANZAC biscuits sit in that rare place between food, memory and service. Sent across oceans during wartime, the story that many of us know is very simple

✔️ No eggs, so they wouldn’t spoil.
✔️ Carefully packed in a tin to survive the journey.
✔️ Made by hand by those waiting at home.

The story behind these simple biscuits still gets us every time
It was practical, yes
But it was also personal

A small taste of home
A quiet act of service from those waiting
A way of saying "you are not forgotten"

At the heart of it all, ANZAC biscuits are a great example of food doing what food has always done at its best.
Creating deep connections

Enjoy the official RSL Anzac Biscuit recipe here: https://loom.ly/45-J8JU

Lest We Forget.

22/04/2026

Earth Day thought for food businesses: better packaging decisions start with better questions.

It is easy to assume the most sustainable packaging option is always the one that looks the “greenest”.

But in food, it is often more complicated than that.

Packaging has to do many jobs at once. It needs to protect the product, help maintain quality, extend shelf life, withstand transport, be practical for customers, and still align with broader environmental goals.

That was the focus of one of our recent podcast episodes, where Helen Johnston spoke with sustainable packaging specialist Zaidee Jackson about how small food businesses can make smarter packaging choices.

🎧 If you would like a thoughtful listen for Earth Day, this episode is a good one: https://loom.ly/EqALkXM

We’ve also pulled together a few practical resources to help:
✅ 12 Practical Steps to Your Sustainability Pathway: https://loom.ly/UmnZQaE
✅ Take the EcoAudit: https://loom.ly/xxjuvbw
✅ Sustainable Packaging Options: https://loom.ly/8i9tJ2o
✅Compostable Packaging Guide: https://loom.ly/510XW14

And if your brand is trying to communicate sustainability, provenance or packaging decisions more clearly, we’d love to help.

Good evidence does not replace a good story. But it does make a good story easier to believe. We all know seafood has lo...
17/04/2026

Good evidence does not replace a good story. But it does make a good story easier to believe.

We all know seafood has long been seen as a healthy choice. But “healthy” is one of those words that gets thrown around so often that it can start to lose meaning unless you can back it up.

That is why this new independent review is so good. It pulls together global research on seafood and human health into one clear, practical summary. The headline messages are refreshingly simple:
✅ Aim for seafood twice a week
✅ Choose omega-3 rich options when you can
✅ Mix it up, because different species offer different benefits
✅ Seafood can support heart health, brain health, mood, and healthy ageing
✅ Early research linking seafood to a lower risk of some cancers and memory decline

But it doesn't stop there. The research has been turned into a practical Seafood Nutrition Toolkit with short videos and summary sheets to help us all answer questions like:
❓ Why should I choose seafood more often?
❓ What makes seafood worth paying for?
❓ How do I explain the benefits in a way that feels clear and trustworthy?

For anyone who produces, sells, or promotes seafood, this is the sort of evidence that helps you tell the story clearly and confidently.

Check out the full report and the kit here: https://loom.ly/nLKGBPg

Thank you to FRDC and the International Coalition of Fisheries Associations for funding this important work.

You can’t talk about health without talking about food. 🌍On World Health Day, we’re reminded that access to healthy food...
06/04/2026

You can’t talk about health without talking about food. 🌍

On World Health Day, we’re reminded that access to healthy food still isn’t equal—and millions of people don’t have reliable access to what they need to stay well.

Working in food, we see both sides: producers creating nutrient-rich products, and a system that doesn’t always make them easy to access, understand, or choose. We don’t have all the answers—but we believe stronger connections and more transparent food systems can help good food reach the people it’s meant for.

We were inspired seeing innovations and conversations around this at the World Seafood Congress in India, and at the IAFI World Seafood Congress—because there’s still more to do.

Today, we want to recognize everyone working to make safe, nutritious food a reality for more people.

Is it even Easter if you don’t debate the best hot cross bun?Helens votes toasted and buttered, Abi backs home-made and ...
03/04/2026

Is it even Easter if you don’t debate the best hot cross bun?

Helens votes toasted and buttered, Abi backs home-made and Jayne opts for warm and soft with more butter than bun!

And every one of those buns started somewhere - mixed before sunrise, baked in batches, packed while most of us were still asleep.

While many of us slow down, plenty of food businesses speed up so that the weekend feels effortless on our end.

To everyone making the feasts happen, thank you!

Happy Easter! 🐣 🦐 🍪

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Blowhole Road
Eaglehawk Neck, TAS
7179

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