Mulberry Marketing

Mulberry Marketing Curious minds, creative hearts. We craft experiences that excite, engage, and positively impact. We're a Melbourne-based creative digital agency.

We skillfully craft work we care about, with people we care about. We believe in the power of big feelings. Joy, excitement, hope, curiosity – those are the emotions that drive real connection and inspire action. We craft strategies and designs that tap into these powerful feelings, transforming how people think, feel, and engage with your brand.

When your client’s specialty matcha drinks and cakes go from a quiet menu item to flying out the door every month, you k...
01/05/2026

When your client’s specialty matcha drinks and cakes go from a quiet menu item to flying out the door every month, you know the campaign did its job.

We loved working with Caridee, Oscar and the team at . Watching a thoughtful, locally-loved café get the recognition it deserves through smart, targeted marketing. That’s exactly why we do this.

Ready to work with a team that’s as invested in your growth as you are? Let’s chat.

MORI Coffee didn’t just get more eyeballs. They had to increase their regular matcha order from their supplier.We ran a ...
27/04/2026

MORI Coffee didn’t just get more eyeballs. They had to increase their regular matcha order from their supplier.

We ran a campaign that brought real people through the door, sparked a surge in specialty drink orders, and added 245 new subscribers to their email list in just over two months.

That’s awareness turning into action, turning into sales.
Ready to see what a well-run campaign does for your business? Let’s chat.

📷

A local Melbourne café. A 1-2 mile radius. And 172,867 people reached for just $1.96 CPM.That’s what targeted paid ads c...
24/04/2026

A local Melbourne café. A 1-2 mile radius. And 172,867 people reached for just $1.96 CPM.

That’s what targeted paid ads can do when the strategy is right.

We partnered with to build their brand presence from the ground up. Photoshoot, landing page, paid ads, and influencer UGC. All working together.
The result? Hyper-local reach at a fraction of the typical cost.

If you’ve got a campaign you’ve been sitting on, let’s talk.

26/03/2026

Spent $40k. Got nothing. It happens more than you’d think.

I made this guide so it doesn’t happen to you.

The top 10 questions to ask a marketing agency before you commit, plus how to read the answers.

Download now. Link in bio 👍🏼

Not gonna lie, that feels good. But more than that? It reminds me why we need each other.Spent the morning with Fireside...
06/03/2026

Not gonna lie, that feels good. But more than that? It reminds me why we need each other.

Spent the morning with Fireside’s Ben Hart and City of Melbourne’s Rebecca Skelton unpacking what it took to build a grassroots political movement from scratch.

Four things that kept coming up:

1. Your “lack of experience” can be your advantage

Zero political campaign experience in 2017. But customer journey mapping became voter journey mapping. Stakeholder management became coalition building. Fresh thinking cuts through.

2. Speed + patience is the formula

Sally Capp was early to authentic digital leadership. That gave us space to experiment. But the magic? Doing it consistently for six years. Speed creates opportunity. Patience compounds it.

3. Trust follows consistency, not perfection

We showed up 4-6 times a week. Not perfect posts - consistent presence. The business that delivers quality earns trust. Same in digital.

4. Real substance scales. Fake doesn’t.

Digital didn’t manufacture Sally’s authenticity, it amplified it. If what you’re amplifying isn’t genuine, digital will expose it. But if it’s real? Digital becomes your superpower.

If you’re the only marketing person in your organisation, you’re not actually alone.

That room was full of people wrestling with:

→ How to prove ROI on trust
→ How to get leadership to show up authentically
→ How to translate skills across sectors
→ How to balance consistency with capacity

Your network isn’t a nice-to-have. It’s how you survive and grow.

Not for job leads (though sure, that happens). But for sanity checks. For “has anyone else dealt with this?” moments. For the reminder that your challenge isn’t weird, it’s just hard.

This is why we gather. Why we share. Why we keep showing up even when we’re stretched thin.
Because this craft is better done together.

Thanks , , Sophia Dickinson, and Amanda Fong for creating the space.

Most agency advice is written by agencies. 👀After 18 years and hundreds of discovery calls, we noticed businesses ask th...
03/03/2026

Most agency advice is written by agencies. 👀

After 18 years and hundreds of discovery calls, we noticed businesses ask the same questions every time.

So we built a guide from those real conversations.
10 questions. Zero fluff. Completely free.

Link in bio.

Happy Lunar New Year! 🧧🐎🔥2026 marks the Year of the Fire Horse, and it’s a big one. The last Fire Horse year was 1966, s...
17/02/2026

Happy Lunar New Year! 🧧🐎🔥

2026 marks the Year of the Fire Horse, and it’s a big one. The last Fire Horse year was 1966, so this energy is rare and powerful.

For fun, we’ve pulled together what the Fire Horse means for every Chinese zodiac sign, with a career focus, because we know you’re here to grow.

Swipe through to find your sign and see what’s in store for your year ahead →

Which sign are you? Tell us in the comments! 👇

📌 This post is a guide only, for general information and entertainment purposes. Zodiac predictions were sourced from CNN, Elle Australia, Vice, and traditional Chinese astrology references. For a personalised reading, we’d always recommend consulting a qualified feng shui or Chinese astrology practitioner.

ChineseZodiac CrossCulturalMarketing MulberryMarketing MarketingAgency MelbourneAgency ChineseMarketing LunarNewYear CNY2026 新年快乐

20/01/2026

Australian shoppers aren’t tightening their belts. They’re just wearing them differently.

Forget the big-ticket spending. That’s vanished, down 18%. But small indulgences under $50? Up a staggering 34%.

This is the new rule of “treatonomics”, affordable luxury in unpredictable times.

People want something to look forward to, even if the future’s a question mark. That $25 skincare serum? Feels like control. The $2,500 trip to Bali? Feels reckless.

Premium coffee sales are steady. Fine dining is fading. Quick weekend getaways survive, but month-long escapes don’t. Shelves of boutique candles, home fragrances? Flying out the door. Home renovation budgets? Gathering dust.

None of this is simply about buying. Every small treat is a stress-buster, a mini act of rebellion, a tangible way to say, “Yes, I matter.”

So if you’re a marketer, ignore this at your peril:
→ Rethink your offer. What does it offer emotionally, not just practically?
→ Create smaller packs or starter sizes under $50. Let people try before they commit.
→ Speak in permission: “You’ve earned it.” “Because Mondays need magic too.”
→ Lead with what it feels like, not just what it does.

Brands catching these new spends aren’t scrapping for basics. They’re framing themselves as little luxuries,rewards you don’t have to justify. A safer bet in nervous times.

Play it smart and position your brand as an affordable treat, not just a necessity. You’ll outlast those still chasing big spenders who aren’t coming back.

What’s the most surprising small luxury you’ve seen boom lately? Tag someone who needs to rethink their “big or nothing” mindset.

Discover the other 9 trends shaping 2026. Link in bio.

Ever had a year that absolutely tested you?That was 2024 for me.2025 didn’t let up, either.Honestly, I thought I’d seen ...
08/01/2026

Ever had a year that absolutely tested you?

That was 2024 for me.
2025 didn’t let up, either.

Honestly, I thought I’d seen it all in business.
But these past 18 months? They rewrote the rulebook.
Surviving is one thing.
But growth? That’s a choice.

Here’s what I did differently in 2025:
- Showed up at more in-person networking events.
- Took my place on a speaking panel, nerves and all.
- Rebranded my agency – from the ground up. (New name, new look, new energy.)
- Rethought the way I run my team, and changed what wasn’t working.
- Redesigned and rebuilt my website.
- Welcomed new clients who pushed us in ways I never expected – and made it fun.
- Said yes to working with an agency coach. That opened up new strategies, timely advice and tough truths.

Was it comfortable? Absolutely not.
Did it pay off? Ask me in a year.
But I do know this – you can’t move forward if you’re clinging to what’s safe.

In the Chinese zodiac, 2025’s Year of the Snake was all about transformation. Shedding old skin, leaving behind what no longer serves you, and emerging stronger. That’s exactly how it felt.

Now, we approach the Year of the Horse – a year known for bold moves, dynamic energy, and not being afraid to break the mould. It’s about running with new ideas and backing yourself, even if the ground feels a bit shaky.

If you’ve been through a rough patch in your career or made a big leap that scared you, I see you.

Let’s share the real stuff – not just the wins, but the work it takes to get there.

“How much will this cost?” is never just about price.When clients ask this in discovery calls, they’re really asking: → ...
28/11/2025

“How much will this cost?” is never just about price.

When clients ask this in discovery calls, they’re really asking:
→ Can I justify this to my partners?
→ How does this compare to hiring someone?
→ What’s the actual ROI?

Here’s the context most agencies won’t share:
→ A junior marketer costs ~$90-100K annually (salary + super + equipment + training).
→ One person.
→ Limited experience.

A boutique agency? Senior-level strategy, diverse skill sets, proven processes. Often for less.

You’re not buying hours. You’re buying outcomes.

What questions do you ask agencies before partnering?

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141 Camberwell Road
East Melbourne, VIC
3123

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