The Splendid Word

The Splendid Word The Splendid Word - boutique media & communications We believe words are the most powerful vehicle for connecting, inspiring and driving positive change. x TSW.

The Splendid Word (TSW) is a copywriting agency dedicated to delivering top class communication services for purpose-led businesses and not-for-profits. We write beautiful words for brands to help them connect with their customers, build trust in their offerings, and share their unique stories with the world. TSW is home to an experienced team of creative freelance journalists, copywriters, storyt

ellers and editors – and we care deeply about using our words for good. When we use our words to build UP the people, businesses and communities we work with, we pave the way to a brighter future for all. We are passionate supporters and champions of businesses making a positive difference in their communities and are loud and proud advocates of the doers and the dreamers who are using their skills and knowledge as a force for good. We specialise in developing brand story packages, communication style guides and content strategies, as well as delivering workshops and customised training on brand storytelling and conscious copywriting. We craft copy for websites, blogs, email marketing, media releases, videos, reports, articles and speeches, and offer professional proofreading and editing services to a wide range of clients. We also manage social media campaigns, including strategy development, content calendars and content writing, and provide stakeholder engagement services for corporates, community groups and events. If you need the support of a qualified, ethical and accomplished storyteller to help you connect authentically with your clients, you’ll feel right at home here.

Unbelievably, The Splendid Word turns 15 today.What started out as late-night writing sessions around babies and the ear...
13/05/2026

Unbelievably, The Splendid Word turns 15 today.

What started out as late-night writing sessions around babies and the early years of motherhood has grown into a business that has now shared stories for more than 250 clients across Australia.

This business has shaped so much of my life and today I’m reflecting on the people, stories and moments that built it.

Fifteen years feels big.

I’ve shared some reflections over on our blog for anyone who feels like reading the story behind the story.

📚Lee

Fifteen years ago today, Christy and I took a giant entrepreneurial leap, and launched our very own storytelling agency – The Splendid Word.

Client love. ❤️
05/03/2026

Client love. ❤️

It’s been just over a year since Breathe Lab opened its doors in Echuca Moama.

But this story started long before that.

In January 2024, co-founder Nic (pictured left) was diagnosed with Stage 4 bowel cancer. She was 44-years-old, and deep in the everyday trenches of full-time work and parenting two busy teenage boys.

What followed was a blur of emergency surgery, chemotherapy, immunotherapy… and the biggest fight of her life.

Alongside her medical treatment, Nic explored integrative therapies, including hyperbaric oxygen therapy and red light therapy, which became a powerful part of her healing journey.

What began as a personal search for strength and support soon grew into something much more.

With the unwavering backing of the Echuca Moama community, and alongside her close friend Krystin, Breathe Lab was created to bring these therapies close to home.

Not just as a service. But as a space grounded in compassion, hope and accessibility.

In April 2025, Nic received the life-changing news that she was cancer-free.

Today, every session delivered inside these walls honours Nic’s story and her purpose: helping others breathe deeper, recover stronger and feel more like themselves again.

Thank you for being part of our first year. 🤍

Your recovery and wellbeing start here.

By appointment only | Book now https://breathelab.com.au/

We’re delighted to welcome new client Breathe Lab into our portfolio of social media clients this month. 🌻If you’re loca...
27/02/2026

We’re delighted to welcome new client Breathe Lab into our portfolio of social media clients this month. 🌻

If you’re local to our beautiful riverside twin towns, you might already be familiar with this female-founded start-up which is putting science, recovery and wellbeing firmly on the EM map.

Co-founders Missy Murphy and Krystin Nagle launched Breathe Lab in late 2024, sparked by Missy’s deeply personal health journey following a cancer diagnosis. Through her recovery, Missy experienced first-hand the powerful benefits of Hyperbaric Oxygen Therapy, yet found access to this treatment in our region incredibly limited.

Instead of accepting that barrier, she and Krystin built the solution.
Breathe Lab is a place where advanced oxygen therapy, red light therapy and a genuine commitment to community wellbeing come together under one calm, carefully considered roof.

We’re absolutely thrilled to be collaborating with Breathe Lab throughout 2026, crafting a bespoke social media content package that brings their story, their science and their soul to life through beautiful storytelling. Our words will be brought to life through gorgeous images captured by the one and only - whose creative prowess continues to blow our minds.

If you’re curious about how innovative therapies can support your own health journey, we’d love you to give Breathe Lab a follow on Facebook and Instagram, and take a moment to explore their story on their website.

It’s a privilege to help shine a light on a brand built with such intention, courage, care and heart.

🖊️ 📚 Lee.

Thanks for the support Riverine Herald. We can’t wait to bring this festival to town!
23/02/2026

Thanks for the support Riverine Herald. We can’t wait to bring this festival to town!

Echuca-Moama’s Festival of Stories unites writers, musicians, artists and storytellers for three relaxed days by the river.

Riverboats 2026 🎶☀️💦🎸🎹🎷Another insanely epic weekend of live Australian music and summer-lovin’ fun under the gum trees ...
16/02/2026

Riverboats 2026 🎶☀️💦🎸🎹🎷

Another insanely epic weekend of live Australian music and summer-lovin’ fun under the gum trees at EM.

We even managed to get nearly our whole ‘band’ together for a team shot this year! Just missing our senior editor Kendra who we’re all sending love to in Canada. 💕

Thanks and the entire team for filling our hearts and souls with so many happy moments and memories over all these years. 🙏👏💕

Address

15 Crofton Street
Echuca, VIC
3564

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