27/02/2024
๐๐ผ๐ ๐๐ผ ๐๐ถ๐น๐น ๐ฌ๐ผ๐๐ฟ ๐๐ฎ๐น๐ฒ๐ป๐ฑ๐ฎ๐ฟ W๐ถ๐๐ต ๐ค๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐๐๐๐ถ๐บ๐ฎ๐๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐๐ผ๐บ๐ฒ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐โฃโฃ
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New estimates are among the most important indicators of your company's growth...โฃโฃ
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That's the moment you have the opportunity to bring more revenue to your business.โฃโฃ
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Because this is the moment you're presenting your services as the solution to the homeowner's problem.โฃโฃ
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Now, ever wondered why your calendar isn't filled with qualified estimates? ๐คโฃโฃ
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Let's dive into some real strategies to help you with this!โฃโฃ
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If you feel like you didn't book enough estimates last year, it's likely because you didn't take the right actionsโฆโฃโฃ
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But don't worryโฆโฃโฃ
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I'll guide you on what you need to do to ensure that every week, you have multiple estimates to go to.โฃโฃ
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So that you can consistently close new jobs and add them to your schedule.โฃโฃ
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๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฏ ๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐พ๐๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐๐๐ถ๐ป๐ด ๐ ๐ผ๐ฟ๐ฒ ๐๐๐๐ถ๐บ๐ฎ๐๐ฒ๐:โฃโฃ
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1๏ธโฃ ๐ฉ๐ถ๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐: โฃโฃ
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Ensure as many people as possible know your business exists.โฃโฃ
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If no one knows about you, no one will become a lead or book an estimate.โฃโฃ
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The easiest and fastest way to give eyeballs to your company is to run ads.โฃโฃ
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Especially in social media, as it is the online place where most people are hanging out.โฃโฃ
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2๏ธโฃ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด W๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฆ๐ต๐ผ๐๐ถ๐ป๐ด ๐ง๐ต๐ฒ๐บ ๐๐ผ ๐๐ต๐ฒ ๐ฅ๐ถ๐ด๐ต๐ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ:โฃโฃ
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Spend time understanding who your ideal clients are and what type of projects they want.โฃโฃ
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Use this information to create ads that resonate with them and really get their attention.โฃโฃ
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Also, you need to create visually appealing ads, showcasing the best of the best of your portfolio.โฃโฃ
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And create a compelling offerโฆโฃโฃ
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โFree Estimate' or โFree Consultationโ work extremely well as an offer in the home service space.โฃโฃ
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It's straightforward, and if someone wants it, they'll claim it on the ad.โฃโฃ
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3๏ธโฃ ๐ค๐๐ฎ๐น๐ถ๐ณ๐ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ ๐ฅ๐ถ๐ฑ ๐ผ๐ณ ๐ง๐ถ๐บ๐ฒ W๐ฎ๐๐๐ฒ๐ฟ๐:โฃโฃ
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You can do this by asking the lead some questions in your adsโ forms.โฃโฃ
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Asking questions like:โฃโฃ
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โWhat's the timeline for your project?โโฃโฃ
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โWhat's the scope of the project?โ or โProject descriptionโโฃโฃ
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Really give you a better understanding if the person is genuinely interested or if they are just time wasters.โฃโฃ
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For example, a person who describes the project with details and wants it ASAP would be a high-quality individual.โฃโฃ
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On the other hand, if they don't add a good service description and want it done in a year, that's very likely a low-quality lead.โฃโฃ
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And the cool thing is you can make these fields mandatory for everyone who fills out your adsโ forms.โฃโฃ
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So youโre pre-qualifying all your leads.โฃโฃ
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As you see, it's not just about getting leads or contact informationโฆโฃโฃ
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But about getting qualified estimates that turn into real projects.โฃโฃ
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These three simple steps or techniques have helped hundreds of home service businesses get more estimates, customers, and ultimately more profits.โฃโฃ
