01/03/2024
“I’ve just started a new website and I can see it doesn’t come up in Google searches and need help with changing that.”
This is a common issue for our new clients and if you are in a competitive industry where your competitors are happily spending loads on ads then a game plan is required to outperform them.
The first step is to check current website rankings, branding, content, mobile website speed along with a competition report to test your market. These are important diagnostics and we can get these done for you quickly.
Another issue that is common with new clients is thinking that ranking for their business name is all that matters whereas - product, service and location based keywords are what’s required. Unless users know your business name they won’t be looking for you directly so you need to be ranking for your products and service’s. This is a no brainer.
Again it all comes down to your competitors. Hence the audit.
SEO can take time, ads are faster. You need both to cover more touch points and for remarketing.
Yes it’s annoying but your competion are probably doing it better - at least for now.
Consider this…
It takes 10-20 touch points before a visitor engages. What’s a touch point? They visit your website (hopefully that was a pleasant experience) ranking on Google or Facebook, read a blog, view your vehicle signage, see an offer or printed media in the mail box, maybe a newsletter followed up with a converting deal or offer they can’t refuse by remarketing.
Users engage when they are ready to buy not because you put up one ad and think the world is going to bring you in the cash straight away.
So what’s required to convert visitors into customers? Multiple touch points across…
Reviews and recommendations
Local listings
Brand awareness ads
Quality website content
Fast and secure website hosting
Quality branding and creatives
Offers and deals that smash the competition.
Consistency
And more..
Get a 15 minute consultation from us AND a free website / competitive audit. This alone will reveal critical business intelligence. Whether you want to act on that now is up to you. At least with the audit in hand you’ll understand why your situation is as it is in respect to your competitors efforts.
Get the facts to your inbox to make strategic decisions today.
Adapt to changes and get the ball rolling with our experts in local business marketing.
We look forward to helping you.