Esperance Marketing Solutions

Esperance Marketing Solutions We create custom marketing strategies that help businesses get *results*

17/08/2024

Anyone who doesn't eat their steak medium rare...

(Or medium at the MOST)

Is a 100% psychopath.

Why Most People Struggle with Time Management. (And How to Fix It)Back when I was an apprentice boilermaker, life was al...
11/08/2024

Why Most People Struggle with Time Management. (And How to Fix It)

Back when I was an apprentice boilermaker, life was all about work hard, play harder.

From Thursday night (Thirsty Thursday) through to Monday morning.

I was making pints disappear in record time and smoking tons of w**d...

Which meant I’d roll into work late, half-asleep, and completely unfocused.

(after clearing up my bloodshot eyes with “clear eyes” to hide my bong-over)

It was like living in a cycle of trying to catch up, always feeling behind the curve.

Looking back, I realise that it wasn’t just about the late nights or the habits that came with them.

Although they definitely weren’t helping lol.
It was a time management issue.

I could easily rock up to the pub or some kind of social event on time, but at work I was slacking lol.

And over time I realised this wasn’t just something that affected me.

Instead it became clear that most people struggle with managing their time effectively, and it usually boils down to a four key reasons:

1: Lack of Prioritization.

2: Poor Planning.

3: Procrastination.

4: Distraction.

So how do you fix it?

Set Clear Priorities:

Decide what truly matters in your life and make it your focus.

For me, it was realising that my career and future were more important than the temporary high of a night out.

Plan Your Day: Start each day with a plan.

Write down the top three things you need to accomplish and tackle them first.

When you have a roadmap, it’s easier to stay on track.

Break the Cycle: If you’re caught in a loop of procrastination, break it by taking action—no matter how small.

Momentum builds quickly when you start moving forward.

Limit Distractions: Identify your biggest distractions and take steps to minimise them.

For me, it meant cutting back on the partying and focusing on what really mattered.

By making these changes, I transformed from the guy who was always late and unfocused to someone who takes charge of his time and gets things done.

Time management isn’t just about getting more done.
It’s about being more efficient at how you get those things done.

[pic of me partying in japan post apprenticeship lol]

Ever found yourself unexpectedly hooked by a celebrity gossip headline?Admit it, we've all been there. It's almost like ...
06/08/2024

Ever found yourself unexpectedly hooked by a celebrity gossip headline?

Admit it, we've all been there.

It's almost like those headlines have a secret hold on us.

Why do we click even when we know better?

It all comes down to the irresistible lure of our brains, which are hardwired to crave closure and answers, especially when faced with unresolved drama and controversy.

This psychological trigger is known as a "thought loop."

Once it's activated, our minds won't rest until we find the missing information needed to close the loop.

Consider this scenario:

Someone important in your life (like your girlfriend) says this.

"We need to talk..."

Instantly, your mind races—wondering, guessing, worrying about what's next.

"Did she find out how much my new exhaust cost?"

"Is she pregnant again?"

"Did she find my secret stash of expensive dinosaur books?"

As marketers and copywriters, understanding this trigger can transform the way we engage audiences.

The media has mastered this technique with headlines that pull readers in—whether it's hinting at scandal or promising exclusive insights.

For example:

A headline like this daily mail article,

[pictured below]

Piques interest without revealing too much, driving the reader to seek out the details.

Pretty cool, right?

This method isn't just effective; it's a proven strategy that keeps readers coming back for more.

So next time you write a hook or headline.

Remember to harness the power of human curiosity to elevate your writing and keep your audience engaged.

P.S. what's a hook that caught your attention recently? Lmk in the comments.

04/08/2024

Who else has the most COOKED Instagram algorithm?

I haven't been on Instagram much lately (outside of work)

But when I do delve into a reel, it starts as something normal like UFC reels and music... Tame, right?

But then if I flick through 3-5 reels, it turns into the MOST cooked s**t 😂

Guess I'll have to train my algorithm to give me normal content again lol

Anyone else experiencing this?

03/08/2024

runnin on close to 30 hours no sleep.

but what did I get done today?

- biz call w/some absolute SAVAGES to improve a clients business systems
- client work
- outreach/follow-ups- 50 pushups (low number ahhh)
- Fly from Bali> Perth > Esperance
- lunch w my bro
- Update client's strategy
- FB post
- catch up w friends (calls)
- HAD DINNER

I guess the point of this post is, even when you're feeling drained, are busy and have s**t to do.

You still gotta GET THAT S**T DONE it ain't gonna do itself lol

Anyways, time to re-fresh and attack tomorrow harder than Jon Jones attacks the bag after winning yet another UFC championship 😎

02/08/2024

3 things I've learned from 1 month of living and working in Bali.

1 - Everything always looks better from the outside looking in.

Don't get me wrong, it's been EPIC living in a different country while running my freelancing business.

Most restaurants/cafes you go to have WiFi, so it's digital nomad-friendly.

But unlike Australia and other developed countries, lots of bali businesses operate on their own time, and prices can vary haha

So if you desperately need something like a sim card or mobile phone repair... google may say the opening hours are 9am-12am,

but you might rock up to find the shop completely abandoned at 10:15am🤣

2 - Balinese people are all about the HUSTLE.

Unlike a lotta people back home (IYKYK) the people in Bali hustle all day EVERY day.

They don't complain, some shop owners will pull 12-16 hour shifts daily just to make enough for dinner that night.

3 - Moving locations every 1-2 weeks is a nightmare! Don't make THIS mistake 🤣

since arriving in Bali, I've changed locations 5 times.

At first, I thought it'd be a great idea to move around and check out different parts of the city.

Which was great, but my massive oversight was that the wifi quality at every spot was vastly different.

(one spot just dropped in and out randomly, not ideal for working online lol)

and the proximity to a well-equipped gym got further and further every time 🤣

Great for cardio/step count but not entirely productive.

On top of that, moving every week meant I had to allocate a decent chunk out of one day per week where I wasn't productive due to moving.

And don't get me started on the reliability of Gojek (balis) Uber 🤣🤣

Anyway, that's a short snapshot as I think of it.

There's loads of positive things about bali and I've learnt a lot about myself and how I operate from being here.

Maybe I'll share that in another post.

P.S.

Disregard and bad grammar etc in this post, I've not edited anything and had to speed write this in between client work haha

30/07/2024

So the olympic opening act was a disgrace 🤣

What do you think?

Was it art?

Or

Was it BLASPHEMOUS DEGENERACY?

A few years ago, I was a snowboard instructor in Japan. One of my students was a finalist in the Australian Ninja Warrio...
29/07/2024

A few years ago,

I was a snowboard instructor in Japan.

One of my students was a finalist in the Australian Ninja Warrior TV show.

He was a wicked athlete and could backflip on flat ground with ease.

One of those dudes who picked up any sport crazy fast.

But...

He’d never snowboarded before.

Given his history,

I thought he'd pick it up faster than anyone else in the group.

On his first day,

I thought he'd nail the basics with no issues.

How to balance, turn, and stop.

But...

Things weren't looking gooood bruvv.

Despite being a super athlete,

He stumbled and fell more than any beginner I'd taught before.

I was gobsmacked. Haha

That’s when it hit me.

He didn't lack skills. (He had plenty)

He didn't lack knowledge. (He listened intently)

What he lacked was repetition and exposure.

Despite being an elite level athlete,

Snowboarding was a whole new game for him.

He was basically like a white belt throwing his first punch and hurting his wrist lol.

And all he needed was repetition and exposure to learn.

It taught me a valuable lesson that's carried over to all areas of life.

Especially business.

Since then, I’ve made it my mission to remind myself,

Friends, coaches and business owners of this...

Bold, imperfect action is key.

It's not about reading the best biz books or whatever subject you're into.

That helps, but it won't get you anywhere near as far as DOING the thing.

You gotta get the reps in.

You will SUCK for a while.

But eventually you'll suck less and less.

Until you're finally half decent.

And then you keep going and going.

That's the key.

So, what will you do today?

Will you keep doing the things you SUCK at doing so one day you can be good?

Or will you give up, like a loser?

24/07/2024

If you think pushy sales tactics work,

Go for a walk down a busy street in Bali.

I give you five minutes before you agree that pushy sales tactics are the most annoying thing on earth.

Lol

Gotta work with what ya got 🤷‍♂️
19/07/2024

Gotta work with what ya got 🤷‍♂️

18/07/2024

I tried out my first "co-working" space yesterday.

Food, coffee and drinks were delivered to my table on demand.

And there was even a pool with laptop desks in it.

Does Australia have these?

I swear I've never heard of em in Aus 🤣

Could be a future business venture 🤷‍♂️

14/07/2024

A or B?

A) Bodyweight workouts/calisthenics

B) Weights

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Esperance, WA
6450

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