Sane Social Media

Sane Social Media Award Winning Business that's passionate about helping Dental and Cosmetic Clinics practice owners grow their clinics! Running a medical practice isn’t easy.

Multi-Award Winning Digital Medical Marketing That Delivers. We make growing your clinic, practice, or healthcare brand simpler, smarter, and more sustainable with healthcare marketing that works. Patient care, compliance, staff management. It’s a full plate before marketing even enters the picture. That’s why we partner with clinic owners, healthcare professionals, and surgeons to bring in a steady stream of high-quality patients, month after month. Our proven marketing system is not only effective, it’s fully compliant with AHPRA and TGA guidelines. We combine strategic campaigns with clever automation to attract leads and lighten the load on your team. Let’s make growth easy again.

Posts going out.Reels being made.Ads running.Emails being sent.Google being updated.Everyone looks VERY busy.But here co...
24/09/2026

Posts going out.

Reels being made.

Ads running.

Emails being sent.

Google being updated.

Everyone looks VERY busy.

But here comes my annoying question...

Is it working?

Because marketing activity and marketing effectiveness are not the same thing.

I don’t want you doing something simply so we can tick a box and say:

Instagram. Done.

Email. Done.

Google. Done.

Ads. Done.

I want to know:

Why are we doing it?

Who are we trying to reach?

What do we want them to do?

What happens after they do it?

And ultimately...

Is it helping the business?

If you’re doing plenty of marketing but you’re not sure what’s actually working, send me a DM.

Tell me what’s happening.

“We need more leads.”Do you?I hear this ALL the time.And sometimes?Absolutely.You need more people finding the clinic.Bu...
21/09/2026

“We need more leads.”

Do you?

I hear this ALL the time.

And sometimes?

Absolutely.

You need more people finding the clinic.

But before you spend more money trying to attract new patients, I have a few questions. 👀

What happens to the enquiries you already get?

How quickly are they followed up?

What happens when someone enquires but doesn’t book straight away?

How many patients leave without rebooking?

How many existing patients haven’t heard from you in months?

Because sometimes you don’t have a lead problem.

You have a follow-up problem.

Or a conversion problem.

Or a reactivation problem.

And pouring MORE leads into the top won’t necessarily fix what’s happening further down.

It might just give you more opportunities to lose.

This is why I’m always banging on about strategy.

Before we decide you need more marketing, I want to understand what the marketing you already have is doing.

If your books aren’t where you want them to be and your first thought is “we need more leads”, send me a DM.

Tell me what’s happening.

You probably don’t need another Reel.Or another platform.Or another “30 days of content ideas” PDF sitting unread in you...
17/09/2026

You probably don’t need another Reel.

Or another platform.

Or another “30 days of content ideas” PDF sitting unread in your Downloads folder. 😂

And you definitely don’t need another person telling you:
“You just need to post more consistently.”

Maybe you do.

But before I add MORE marketing to your plate, I want to know what’s happening with the marketing you already have.

Are the right people finding you?
What happens when someone enquires?

Are those enquiries being followed up?
Are past patients coming back?

Do you actually know which parts of your marketing are contributing to bookings?

Because sometimes the answer isn’t:
Do more.

It’s:
Find the gaps.

Then fix them.

That’s a very different marketing strategy.

And considerably less exhausting.

If you’re doing ALL the marketing but still wondering why the books aren’t where you want them to be, send me a DM.

Tell me what’s happening in your clinic and let’s have a chat.

Or, if you’re ready for us to take a proper look at your marketing, book a discovery call through this link: https://sanesocialmedia.com/contact

13/08/2026

A few weeks ago I sat down and mapped out exactly what I tell clinic owners when they ask me how to win back patients who've gone quiet.

It turned into a lot more than I expected. The psychology behind why a verbal booking commitment actually works. A full win-back email and SMS sequence you can send today. A weekly process that runs itself instead of being another thing you have to remember. Even a framework for a monthly newsletter people actually open.

All of it built specifically for aesthetic and dental clinics, with AHPRA and TGA compliance considered from the first draft, not bolted on afterwards.

It's $47, delivered straight to your inbox the moment you grab it.

If you've got patients who haven't rebooked in a while, this is built for exactly that.

https://clinicmarketing.au/

29/07/2026

Twelve months ago, Gay Wardle was thinking about giving it all away.

Gay has spent 45 years building her reputation in the Australian skin and aesthetics industry. She had the knowledge, the credibility, and the clients. What she didn't have was a consistent, purposeful online presence that actually connected with her audience.

Over the past 12 months, her online revenue has grown by 208%. No paid advertising.

But the number isn't really the point. Listen to what Gay says about finally feeling understood, and having a strategy that reflects who she actually is.

That's the work I care about most. The results follow.

If this resonates, I'd love to have a conversation.

Happy Tuesday, everyone.I've been hearing from a lot of clinic owners lately about quiet weeks, and the conversations ha...
21/07/2026

Happy Tuesday, everyone.

I've been hearing from a lot of clinic owners lately about quiet weeks, and the conversations have been pretty consistent.

It's not a lead generation problem. It's a communication problem.

Most clinics have a database full of patients who came in, had a great experience, and just haven't heard from you since. In this market, those patients are your best asset.

So I put together a free resource: five AHPRA-safe scripts to reactivate lapsed patients this week, across email, SMS, Google Business Profile, and Instagram Stories. No outcome claims, no before-and-after language, no ad spend. Just compliant, practical communication you can customise and send today.

There's also a day-by-day plan for the week so you know exactly what to send and when.

If you've got a quiet week coming up, or you just want the scripts on hand for when you do, grab them at the link below.

If you use any of them and they work, I'd love to hear about it.

https://sanesocialmedia.com/patient-reactivation-scripts/

The best thing about events is not the speakers.It is the conversation you have with a stranger during the coffee brea...
15/04/2026

The best thing about events is not the speakers.

It is the conversation you have with a stranger during the coffee break.

The clinic owner who is facing exactly the same thing you are.
Who tried something you have not thought of.
Who knows someone who could change the trajectory of your business.

Those conversations do not happen behind a screen.

I am speaking at @[urn:li:organization:82366530] in Sydney on 4 May.

My session is: Stop Blaming Ads: The 5 Revenue Leaks Costing Your Clinic Thousands.

But I am also going because I want to be in that room.

Aesthetic and medspa business owners who are serious about growth, in one place, for one day.
Sharing what is actually working.
Asking the questions they cannot ask online.

If you are in or near Sydney and you have been on the fence about this event, this is your nudge.

Use my code SANESOCIAL for 50% off tickets.
https://events.humanitix.com/aesthetic-business-masters-sydney-2026?discountcode=SANESOCIAL

See you there.

I'm proud to be sponsoring Aesthetic Business Masters Sydney on 4 May, and even prouder to be speaking on the day.If you...
14/04/2026

I'm proud to be sponsoring Aesthetic Business Masters Sydney on 4 May, and even prouder to be speaking on the day.

If you're a clinic owner navigating the chaos of marketing in a regulated industry, this event was made for you.

I'll be talking about compliant, confident clinic marketing, and sharing the tools and strategies we use every day at Sane Social Media to help clinics grow without risking their registration.

Grab your tickets with 50% off using code SANESOCIAL:
events.humanitix.com/aesthetic-business-masters-sydney-2026?discountcode=SANESOCIAL

Hope to see you there.

You did not go to medical school to become a marketer.You went because you are exceptional at what you do.And then somew...
13/04/2026

You did not go to medical school to become a marketer.

You went because you are exceptional at what you do.
And then somewhere along the way, you also became the person responsible for:

- Posting to Instagram three times a week
- Figuring out why your Meta ads stopped working
- Knowing exactly what AHPRA will and will not allow
- Explaining what a pixel is to your receptionist
- Writing website copy that actually sounds like you

It is a lot.
The reason most clinic marketing underperforms is not lack of effort.

It is lack of focus.
You are trying to do everything at once, and none of it as well as you could if it was your only job.

The AHPRA piece alone stops most clinic owners in their tracks.

So we built something to take that off your plate.

Katy is a free AI compliance tool built specifically for Australian clinics.

She checks your content against AHPRA and TGA guidelines before you post it, so you can market with confidence instead of second-guessing every word.

Try Katy for free: chatgpt.com/g/g-68142e7bb3408191969bf7aaf93812e2-katy-compliance

You deserve a system. Not just a longer to-do list.

I am speaking at @[urn:li:organization:82366530] in Sydney on 4 May.My session is Stop Blaming Ads: The 5 Revenue Leaks ...
11/04/2026

I am speaking at @[urn:li:organization:82366530] in Sydney on 4 May.

My session is Stop Blaming Ads: The 5 Revenue Leaks Costing Your Clinic Thousands.

Because here is the truth.

Most clinic owners come to us convinced their ads are broken. The targeting is wrong. The creative is wrong. The platform is wrong.

And sometimes, yes, the ads need work.

But far more often? The ads are actually doing their job. The problem is what happens after someone clicks.

The enquiry that never got followed up.
The booking journey that confused people into leaving.
The treatment room that sold itself short.
The team that did not know how to convert a lead into a patient.

These are revenue leaks. And they are quiet. You will not find them in your ad analytics.

I am going to show you exactly where to look, and what to fix.

If you are a clinic owner, practice manager, or aesthetic professional who wants real, actionable marketing strategy, this event is for you.

I have a discount code that gets you 50% off: SANESOCIAL

Use it here: https://events.humanitix.com/aesthetic-business-masters-sydney-2026?discountcode=SANESOCIAL

Come along. Let's find your leaks.

Address

Services Available In:
Farrer, ACT
2607

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

0401718454

Website

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