Rattling Tram Small Business & Retail Marketing/PR

21/01/2022

When stock graphics suppliers miss the cultural nuance...

Happy Independence Day for the 26th everyone.
Something you'll note the rest of the world just assumes we've done already ...

27/01/2021

This OTHER enquiry into Google's abuse of market power in digital advertising is 150% VALID, and NEEDED.

But the current shameless double-dip rent-seeking approach by OLD MEDIA companies will 150% not help, because it's not addressing any issue other than failing companies wanting to be propped up by bizarre corporate socialsm.
"let's have the government force another private company to PAY US for the free traffic they are already sending to our websites, from which we already make money by running advertising to ..."

The warnings come as a new report from Australia’s competition watchdog reveals Google’s dominance in the local digital ad market.

25/01/2021

Aussie business? How much have you invested in your SEO, Google Ads, and Google My Business performance lately?
This Federal government want to make sure that all that spend has been WASTED by forcing Google out of the market.
https://ab.co/3oejkZE

For many of us, Google is the internet. But the tech giant is threatening to pull its search engine from Australia. So, what does this mean for you? And could we all soon be relying on Ask Jeeves?

14/01/2021

What alternate universe are news media living in that they think this proves anything other than Google makes NO revenue from having your news articles in search results, but YOU make $$ from the traffic!

The suggested Federal code, which is bizarrely supported across the political spectrum (excepting the coalition culture warriors want to exclude the ABC), is the most horrendous case of CORPORATE RENT SEEKING that has ever had an advocate anywhere in the Federal Parliament.

This is some bizarre sort of "corporate socialism", the suggestion that news media should be able to DOUBLE-DIP on the traffic that Google and Facebook send it for free (by including mere SNIPPETS of those articles in search results), and from which they already derive their advertising revenue.

Why should news websites be the only websites that get paid like this? The proposed laws are completely unethical, completely antideluvian, and it's seriously bizarre that Federal politicians are still so on the teat of the traditional news media that not a single one of them has raised even one solitary voice in protest.

Google has continued to escalate its campaign against the News Media Bargaining Code, experimenting with pushing down search results linking to commercial news outlets, and claiming submissions to the Australian Competition and Consumer Commission (ACCC) prove the draft code is unworkable.According....

17/11/2020

This is a MAJOR bone of contention. Australian small business getting dragged through US Courts because some clever dick thought to Trademark a brand that's been an Aussie icon and in common usage since FOREVER. Damn these people.

US big business now trying to use its heft to bully small players so it can be allowed to continue monopolist rent seeking on intellectual property it did nothing whatsoever to build.

Pls sign the petition>

1146 signatures are still needed! UGG IS AUSTRALIAN

27/10/2020

They're a long way from having their advertising game anywhere near facebook's, but Pinterest seems insistent on continuing to innovate, paticularly in the e-commerce space.

If you are in ecommerce, you have a highly visual product, and particularly if your market skews towards a female demograpic, it's definitely worth sticking a toe or two in the platform's waters.

Pinterest has added a range of new eCommerce tools to help retailers with their end of year push.

27/10/2020

This is really sad to see, not least because it's apparently in part driven by kids eschewing arts & crafts for electronic toys.

Art supplies retailer Riot Art & Craft has closed its 56 stores, after being placed in liquidation last week, as pressure mounts on Australian retailers.

24/10/2020

This is fascinating. Google has NO PRODUCT at all, if it loses its search engine crown. That's why Google USED to be so paranoid about optimal user experience. And "Do no evil" came from that ethos.

But today, as the platform keeps devoting more and more of the search reults real estate to advertising, and indeed blurring the boundary between paid and organic content in results, it's clear they are now simply resorting to traditional hard monopolist tactics to achieve the same. Did YOU know they were paying Apple billions every year just to remain #1 search engine on iOS devices?

They may well succeed. But they are also now losing the goodwill of advertisers by inappropriately incentivising their reps to promote automated bidding strategies whose first impact on adoption is usually simply to start handing more $$$ to Google, and now the process of removing search query data from ads results, equally giving advertisers less of the tools they need to effectively do better for their paying clients than Google's automation is capable of.

Google needs to be careful, because if the ground ever shifted, it would shift seismically and quickly. Myspace of course being the salutory lesson here.

Inside Google, it is called the "Code Red" scenario. Losing the company's hallowed position as the iPhone's de facto search engine would be a nightmare moment. No wonder that the internet giant pays through the nose for the privilege.

20/10/2020

Reopening may still be a couple of weeks of for Melbourne retailers, but its important people are aware how much buying patterns have changed under lokdown.

Up to 50% of consumers are now planning to spend more online in future, and nearly 80% of purchases are happening on MOBILE devices.

Importantly for Victorian retailers, people have been amping up their online research IN THE WEEKS IMMEDIATELY BEFORE THE END OF LOCKDOWN. This means that your future clients are on your website RIGHT NOW on their mobile phone, and planning their next purchase. Being ready tomorrow is too late. You need to have your online game maximal and fit for purpose TODAY,

18/10/2020

Would YOUR digital marketing strategy benefit from a little diversification?
Pinterest in particular offers big opportunities for ecommerce ...

According to Mediaocean data, between July and September, it was observed that the advertising revenue of Snapchat was doubled as compared to the time

15/10/2020

BREAKING: Google has today released a new Analytics Platform with enhanced AI and multi-platform measurement.

But it's a BIG change, and as of this morning wasn't properly copying old property settings. Our advice is "priceed SLOWLY"

The “new” Google Analytics is here and introduces four important new features for marketers.

07/10/2020

Looking for a quick and easy tool to build yourself an SEO strategy?

URL Profiler makes it easy to merge free data from a number of sources to find new SEO opportunities, audit sites and build links!

Enter now to win 1 of 3 LIFETIME URL Profiler licenses (normally $240/yr). Follow the link to enter ...

Claim your entry to win 1 of 3 lifetime licenses for one of the most useful SEO tools on the planet.