24/04/2026
Today I was on Ticker talking about all things Claude Design and how it’s sending many designers into an absolute freak out.
Because if the AI is now the one doing the slide decks, building the landing pages, coding and coworking and creating things for clients… where does that leave them?
And I get it, truly I do. When Claude Design was mentioned on a call this week, my face had subtitles I needed to hide.
But like most innovation, there are good parts and bad parts. But here’s what to remember if you’re a designer mid-spiral…
1. Claude Design has killed the excuses, but not the designers
2. If your job can be swapped for a prompt, that’s not your genius
3. Those designers scared are likely the same selling software access and hours rather than expertise.
Those who are going to make this new era work for them will be the ones who see problems before they exist and sell the solution, who focus on the personal connection than the prompt engineering and who utilised AI for the service it is in harmony with their own skills
Anyway, that’s my two cents
Obviously said in Kent Brockman voiceover…