DIFY Social

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'Do it for you' Social media marketing consultancy - we protect, build and grow your business using s HAVE FUN & DO GOOD! Life’s too short not to enjoy!

"Give a man a fish and he eats; teach a man to fish and he may not." 🐟 Steve Hubbard, Dify Social

Dify Social seeks to work with like-minded business people who know what they’re really good at, are passionate about what they’re really good at and able to be financially successful as a result of what they’re really good at. After all “there may be a gap in the market, but is there a market in the gap!” (Bill Picket)

PASSION… At Dify Social we love doing social media marketing ‘with and for’ motivated business owners seeking to protect, build and grow! INTEGRITY... There is no ’smoke and mirrors’ with Dify Social. We educate ‘why and what’ we do, we are fully transparent in our processes and we don’t over promise. INNOVATION... Dify Social is committed to training and development with continual improvement of our social media marketing (services as) products. Dify Social is about having and bringing the fun to everyone we come into contact with. We also believe that our business has the power to change lives for good! COMMUNITY... Dify Social practice what we preach and are social both online and off with our community networks that include: marketers; customers; enquirers; referrers; advocates; collaborative and impact partners.

15/10/2026

Who still has the keys to your business's digital assets? 🔐

Staff leave. Agencies change. Business relationships end.

But administrator access to your page, Instagram, LinkedIn or Google Business Profile can remain long afterwards.

Does your business know who still has access?

DIFY Social's Digital Asset Care service helps established businesses review and maintain control of their digital assets.

Sometimes it's worth checking who still has the keys 🔑

Learn more 🌐 https://difysocial.com.au/dify-management/

06/10/2026

Dify Social is now on and using Backable 🖥️ 🧠 https://backable.ai/business/dify-social

Backable is a network of businesses that back each other through referrals, connections and business opportunities.

DIFY Social uses Backable to showcase our business, connect with other business owners and referral partners, and share our social media marketing expertise.

We're also using the Backable Mind, which learns about Dify Social through our conversations and helps us explore ideas, opportunities and business priorities.

Learn more about Dify's networks 🌐 difysocial.com.au/dify-networks/

05/10/2026

Another good business conversation today, this time with Jason Scopelliti from Possible AI 🤖🖥️

Jason and I connected through Fresh Networking and caught up today to learn a little more about each other’s businesses.

Possible AI helps businesses identify practical opportunities to use AI, from training and strategy through to workflow automation and custom solutions.

Thanks for the chat Jason. Great to connect and explore where our respective worlds might overlap 🔗 possibleai.com.au

Be like Jason and book a catch-up with Steve via Calendly 📅 https://calendly.com/stevehubba

DIFY Social

04/10/2026

“Success usually comes to those who are too busy to be looking for it.” Henry David Thoreau

DIFY Social client XXS-XS-S reporting quote of the month (Oct, 2026)

🌐 https://difysocial.com.au/dify-management/ ☎️ 1300 DO SOCIAL (1300 36 7624)

24/09/2026

The DIFY Social desk is closing at 12.30pm today 💜⚓️🏆

It's AFL Grand Final Festival time, followed by the second week of school holidays in Warrnambool.

Steven G will be back at the desk from Monday 5 October.

Emails will still be monitored periodically, but responses may take a little longer than usual.

Enjoy the Grand Final long weekend, and LESSGO FREO! 💜⚓️🏆

23/09/2026

⚠️🪙 Qoin users: Opteq is closing

Opteq has announced that its app and wallet access will shut down on 30 November 2026.

If you currently hold QOIN in an Opteq wallet, you’ll need to transfer your full balance to a compatible wallet you control before the deadline.

Importantly, this is the closure of the Opteq wallet service, not the QOIN token itself. QOIN remains on Base Chain.

If you use Opteq, don’t leave this until the last minute - and make sure you follow the official transfer instructions and use the Base network.

Dify Social has been involved with QOIN since its early days, accepting QOIN as part-payment for selected social media marketing services.

You can find out more about cryptocurrencies Dify Social accepts here 🔗 https://difysocial.com.au/dify-crypto/

21/09/2026

Social media should leave your business in a better position than where it started ⭐ 📈

Good social media marketing isn't just about posting content week after week.

It should help build a stronger, more professional online presence, improve consistency and make it easier for customers to both find you and understand what you do.

And if your needs change over time, those improvements shouldn't disappear when the support does.

That's the aim at DIFY Social: sustainable improvement, not just more social media activity.

Learn more 🌐 difysocial.com.au/dify-management/
Book a chat 🗓️ https://calendly.com/stevehubba

18/09/2026

STEVE'S STORY: A CAREER RE-CREATION 🔄 Dify Social wasn't part of the original career plan.

After studying Sport & Recreation, DIFY Social founder Steve Hubbard spent almost two decades working across recreation, sport and local government - from Broome to Saudi Arabia, London, Kwinana and Rockingham, before moving from Western Australia to Melbourne in 2007.

By 2010, Steve was ready for something different.

He returned to university to complete a Master of Marketing at Monash University, initially thinking it might lead to a career in sports marketing.

Then a social media marketing unit in 2011 changed the direction again.

That eventually led to the creation of Dify Social in 2012 - and more than 14 years later, social media marketing has become the career Steve never originally planned.

It's been less of a career change and more of a career re-creation.

The experience gained along the way - working with communities, organisations, businesses and people — continues to influence how Dify Social works with established business owners today.

Want to know more about the story behind Dify Social? Visit 🌐 difysocial.com.au/why-dify/

📷 Steve at Melbourne Tigers end of season event (2014)

17/09/2026

Making social media work for your business isn’t simply about posting more often.

It’s about protecting your digital assets, building a credible online presence and using social media to help grow your business.

This morning Steve jumped on the 🚆 from West Footscray and headed down to Cranbourne and the rather picturesque Warneet Motor Yacht Club ⛵️ to present Making Social Media Work for Your Business for the City of Casey Business Coffee Club ☕️

Projector? ❌
Printed presentation? ✅
PROTECT → BUILD → GROW? Definitely 🛡️🔨📈

The presentation shared practical lessons from helping businesses and organisations with their social media marketing since DIFY Social began in 2012.

Read the blog and view the presentation 👉
https://difysocial.wordpress.com/2026/09/17/making-social-media-work-for-your-business-a-presentation/

And if it gets you thinking that you’d rather have someone help you protect, build and grow your business online than do it all yourself, book a chat with Steve 👉 https://calendly.com/stevehubba

Address

43 Hewitt Avenue
Footscray, VIC
3011

Website

https://difysocial.com.au/

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