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Seabird Socials

Name: Seabird Socials
Address: Freshwater, NSW, 2096, AU
Telephone: +61403658858

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Freshwater, NSW
Seabird Socials

Here at Seabird we do everything we can to look after you. Consider us your trusted advisor for everything social.

Whether you're looking for a one off strategy session, a makeover of your IG or LinkedIn profile or all your socials fully managed, we’re in your corner and here to help you. Our core services include strategy development, social media audits, content creation, copywriting, editing, curation, scheduling, digital email campaigns, community management and social listening. We help support businesses

with both organic and paid social media advertising (including google ads), and can help you manage every platform. We give you your time back so that you can focus on what you do best, running your business.

20/05/2026

This is one of the most fascinating social media case studies I’ve seen this year.

Because technically?

The campaign probably worked.

High visibility.
Huge engagement.
Massive conversation.

But emotionally?

The audience rejected it almost instantly.

And the comments section became the real story.

The Department for Education x Gemma Collins backlash is such a strong reminder that:

Attention and trust are not the same thing.

And if your audience already feels frightened, exhausted, dismissed, or unheard…

Even a well-intentioned campaign can start to feel performative instead of reassuring.

And that’s what makes this such an important marketing lesson.

Because here’s the interesting part:

I completely understand why they chose

She has huge visibility, mainstream recognition, incredible engagement power, and a communication style that feels emotional, relatable, and human.

Plus as a fellow Essex girl, I’ve always had a soft spot for her.

I genuinely admire how unapologetically herself she is.

The interesting part here isn’t Gemma.

It’s how the audience felt.

Because people don’t just respond to the content itself.

They respond to everything happening around it.

And right now, the SEND conversation in the UK is deeply emotional.

That changes how every message is received.

That’s the real lesson here.

Reach alone does not create trust.

And creative strategy can’t be separated from emotional context.

This is exactly why understanding your audience matters so much more than simply “getting attention”.

What do you think? 🤔
Smart awareness campaign?
Or did the campaign miss the emotional mood of the room?

✨I’d genuinely love to hear your thoughts on this one.👇

Image and Video Clip Source: page.

01/01/2026

2025 was the year that nearly broke me.
And in some ways, it did.

I’ve always been known for my resilience.
But this was the year I truly had to live it.
The year I kept going when everything in me wanted to stop.

It was a year of constant health scares.
Hospital visits became normal.
Waiting rooms. Tests. Trying to stay calm for everyone else.

Every member of my family ended up there. More than once.
That changes you. Quickly.

It was the year I truly stepped up as a mum.
Learning how to advocate for my child.
Learning how uncomfortable that can be.
Learning that sometimes you have to be louder and braver than you ever planned.

It was also the year we lost a close family member.
The first real loss our family has known like that.
The kind of grief that breaks you open.

Heartbreak.
Learning how to live with someone missing.

Something had to give.
And it did.

I couldn’t run my business the same way anymore.
I couldn’t work the same hours.
I couldn’t keep pretending my body was a machine.

I worked ridiculous hours this year.
And I lost sight of one of my core values.
My health.

That realisation landed hard.
Going into 2026, that changes.

Business was hard in different ways.
Situations that tested my kindness.
Boundaries I never wanted, but needed, to protect my energy and my family.

There was pride too.
In 2025, I coached close to 100 small business owners as an advisor on the NSW Business Connect Scheme.
Sitting with people in the hard moments.
Helping them find clarity when things felt overwhelming.

When the scheme wrapped up, it was hard.
That work mattered.
Those conversations mattered.

I stretched myself this year.
I invested in my skills.
I learned what I’m actually good at and where I bring real value.

In many ways, 2025 wasn’t about growth.
It was about preparation.

And yet, here I am.
Stronger. Clearer.
Knowing exactly what I’m capable of.

I’m heading into 2026 full of hope, renewed energy, and belief in what’s possible.

Here’s to an amazing 2026 for all of us.

Sam x

13/08/2024

Everything you did (and didn’t need) to know about me
Not that I’m an oversharer ….. 🙈

The ocean is my happy place 🌊
I’ve always lived by the sea 🏖
My friends affectionately call me bird (it’s a long story) 🐦

Sam not Samantha (unless I’m in trouble!) 😅
English. Married to a Scot. Mum to a beautiful vehicle obsessed 4yr old boy. 🚗
Sydney, Australia has been my home for the last 20 years - but not a day goes past when I don’t miss home. 🇦🇺➡️🇬🇧

Tea Drinker (Earl Grey or T2 Melbourne Breakfast). ☕
Natural Therapy Lover 💆‍♀️
Homebody. Part-time introvert 🏡

Virgo (Sun+Rising) + Sagittarius (Moon) ♍♐
Projector
ENFJ

Vegan 15yrs. 🌱
Vegetarian 37 years
Animal Lover. Birds are my spirit animals

Living with chronic pain but making the best of it 💪
Navigating an adult ADHD diagnosis (a wild ride) 🎢
Recovering perfectionist

Stationery addict
Potato Lover (all the ways) 🥔
Late 90s RnB, Britpop, and Indie Rock are hills I’ll ride or die on 🎸

In 10 words or less:
Creative, Thoughtful, Kind, Helpful, Funny, Detailed, Particular, Strategic,
Sensitive, Clumsy

👋 Still here? Thanks for coming to my TED talk and being in my corner of the gram 🌟

What lights you up, and do we share anything in common? Spill in the comments!

                 

28/04/2024

Job titles I might nod along to when I hear of, but I’m not quite sure what they are: Scrum Master. Operations Research Analyst. Ichthyologist. 😂

Job title you might nod along to when you hear of, but you may not actually understand what they do: Social Media Manager. 🤣

💫Time to dispel at least one of these mysteries!

Whether I’m crafting pitch-perfect posts, building brand-specific visuals, developing a targeted social media strategy or crunching your data to glean strategic insights, my role is all about amplifying your brand’s voice so we can skyrocket your online visibility. 🚀

While no two days in my job are the same, I love using my skills and insights to help small business owners do what they do best, leaving me to focus on the bits they don’t have the time, inclination or expertise for (algorithmic changes, auto-scheduling, community engagement, organic growth, SEO optimisation… the list goes on!). 🥰

Now, can anybody tell me what that Ichthyologist is? 🐠 😉

27/04/2024

What do all of these jobs have in common?

✨Social Media Manager
✨Risk Manager
✨Communications Executive
✨Business Coach
✨Baker / Cake Decorator
✨Yoga Teacher
✨Mindfulness Teacher
✨Reflexologist
✨Energy Healer
✨Aromatherapist
✨Barista in a Bookshop
✨Bookkeeper
✨Market Stall Owner
✨Animal Rights Campaigner
✨Compliance Specialist
✨Film Ratings Assessor (that was pretty spesh)
✨Check-out chick
✨Network Marketer (don’t come for me!)
✨Accountant
✨Auditor
✨Receptionist

They’ve all been graced by my professional presence! Yep, I’m truly a jack of all trades.

While these jobs may not seem related, they share a powerful common thread: people.

In every position I’ve held, I’ve been focused on helping and caring for people, doing what I can to help them achieve their best potential.😍

These experiences have grown a deep empathy in me, giving me an understanding of people from various walks of life. Today, my mission is the same: keep people at the heart of everything I do!

Double tap if you liked this post 🥰

25/04/2024

🌺Some beautiful words written by my Grandfather at the end of WW2 🖤
His words seem more apt than ever today. Cecil William Payne (known as Bill), was a wise and kind man, ahead of his time in his thinking, who fortunately came home after serving in the British Royal Navy.

This ANZAC day, my thoughts go out to the brave Australian servicemen and women who fought so fearlessly for Australia's freedom, and also for those who continue to serve to keep us safe. Their courage never ceases to amaze me.

Especially thinking of my little sister today—who served 21 years in the UK Armed Forces, medals of bravery from missions in places like Afghanistan, Kosovo and Yugoslavia. Proud doesn’t even cover it. 🥰

Let's remember and give thanks today. Lest we forget. 🖤🌺

13/05/2023

Controversial opinion, what Mum really wants for Mothers Day. [It’s not what you think]

As a Mum, I’ll admit Mothers Day is a pretty big deal. (It was also a pretty big deal when I wasn’t a Mum but for a whole raft of different reasons).

As Mums we basically sacrifice all of own needs on the daily, to look after our amazing tiny humans. And it’s worth it, as the unconditional love you experience with your children is a love like no other.

But let’s be real. It’s a f@cking exhausting gig. Most definitely not for the faint hearted.

On a good day you put in an early shift from 6-9am, miraculously get everyone out the house, work a full day (super focused without any breaks as you have to leave dead on time to pick said munchkins up), race to get everyone home, then start the night shift at 5pm until god knows when, only to crawl completed exhausted into bed but unable to sleep as your running to do list is in overdrive.

So yes, Mothers Day is an important way to recognise what we Mums do. As it’s a lot.

So guys (and gals 🌈) a half dead bunch of flowers from the garage isn’t going to cut it. We don’t want another toxic scented candle, heaven forbid another frickin mismatched mug, tea towel, fluffy slippers or dressing gown. We don’t want new kitchen appliances or coasters with quotes on.

What we really want is TIME.
TIME to ourselves. TIME to relax. TIME to switch off.

We want to HANDOVER THE MENTAL LOAD.
To not be the sole person mentally planning ALL the things that need to happen with the kids and the house. Like an actual whole day off.

We want to feel APPRECIATED AND VALUED
Not taken for granted.

We want to feel HEARD AND UNDERSTOOD

The way to make her day make is to do something that makes her feel unique, special and appreciated.

My fav ideas are in the comments.

If you found this post helpful, like and share with a friend.

05/05/2023

Are you stressed out, confused or uncertain about what you’re meant to do with your business’s social media?

If you’ve ever spent hours browsing your competitor for ideas, struggled to edit a reel, wasted money on content templates you’ve never used again, or you’re posting just for the sake of it, you’re not alone.

For business owners, social media can feel like a massive burden. I know first-hand, because I’ve been there with my own business - before I developed the tried-and-true strategic approach that changed the game not just for me, but for each of my clients.

Hello! I’m Sam. I’m the founder of Seabird Socials, a small social agency based in Sydney. I specialise in social media strategy, management and ex*****on for small and medium businesses, working with owners and founders across Australia.

I build killer social media strategies attuned to your business goals, simplifying the process of creating effective, engaging content that sets your business apart online.

My work includes…

• Customised social media strategies grounded in a genuine understanding of your business goals

• Content creation and curation, including original design, sourcing, editing of graphics and videos, captions, hashtags and geotags

• Content scheduling

• Community engagement

• Monthly reporting and analytics

• Complete platform management

Social media is one burden you don’t need to shoulder. Let me lighten the load by managing your socials and delivering results that genuinely moves the needle toward your business’s goals.

The best part: my services are more affordable than you’d think, starting at just $749 a month.

DM me to learn more, or let’s jump on a complimentary 30-minute discovery call. I’m looking forward to meeting you!

08/04/2023

Hi I’m Sam, the founder of Seabird Socials.

I fell into the world of Social Media in 2020 when the great shut down forced me to pivot and take my side hustle aromatherapy business online. Unable to teach and practice in person, I had to change direction and upskill on all things social, fast!

What I didn’t expect during this time, was how deeply I’d fall in love with social media. It just lit me up and excited me. So I decided to retrain as Social Media Manager and spent the last 3 years studying every course I could get my hands on.

Last year I said farewell to the world of Corporate Banking after 25 years in the industry and decided to step out on my own. Brave or crazy I’m not sure!

And so Seabird Socials was born. A small
Social Media agency focused on helping small local businesses, creatives and entrepreneurs.

Small business is my where my heart is. Having run 3 small businesses myself I can confidently say that I get it. The multiple hats, the juggling, the never ending to do list. Never having enough time.

I get that social media can feel like a massive headache. Time intensive, draining, fraught with conflicting advice; the pressure is real. I used to feel that way too.

But you don’t have to struggle. Let me help make social media simple for you.

My promise to you, is to treat your business as if it’s my own. You’ll never be a number or offered a cookie cutter approach with us. We develop unique custom strategies for all our clients to deliver the results you need.

We’ll inject love, passion, technical know how and commitment into your socials so that you can get back to doing what you do best, running your business.

I am so grateful that I finally found a career that allows me to combine my creativity, strategic mindset and life long love of learning with helping people.

If we sound like a good fit, drop me a DM, I’d love to see how I can support you and make your socials shine. ✨

07/04/2023

Happy everyone! 🐣 Wishing all my lovely clients and followers a well deserved break. 🍫 Enjoy your time off and remember to take time to appreciate the little things. 😊😉

ps. Isn’t Easter egg chocolate just the best chocolate? What are you hoping the Easter bunny brings? I have my eye on a vegan Bunny.

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Address

Freshwater, NSW
2096

Opening Hours

Wednesday	9am - 5pm
Friday	9am - 5pm

Telephone

+61403658858

Website

https://seabirdsocials.com/

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