Fempowered social

07/06/2026

Think you can hack the algorithm? Think again.

Your audience can control exactly what's in their feed - not based on what they engage with, but they can *literally* tell the algorithm what it wants to see.

So what does that mean for you?

It means you have to intimately know your ideal market, beyond high level interests. Because chances are even though they might be interested in Taylor Swift, what they see on their feed could be the complete opposite.

And now they can choose what gets shown to them, you have to understand what drives their interests and create content aligned with it.

This is not just focusing on the surface level content; it's about understanding the structure of these pieces of content and how it is crafted to keep them engaged.

For example: one thing I LOVE to watch are videos from Nate the Hoof Guy. I don't have horses, I will never own a horse, so why on earth do I watch them? It's because I am addicted to seeing the why and the outcome. It's a curiosity hook - it's weirdly fascinating watching the process of Nate unearthing the issue, then trying to figure out how he's going to solve it.

So if you want me to watch your videos 🤪 then you need create content that has that problem -> explanation -> solution structure.

And I think it's fair to say I am not alone in finding this form of content addictive 🤭

While you can't see what's in other people's algorithm, you can check your own and ask yourself the question of why you engage in this content and what is it about it that makes you want more.

Have fun going down the rabbit hole 🤣

26/05/2026

Wow, I didn't realise that having paid time off to recover from a major health procedure was a perk!

This headline is probably clickbait, however it does nothing to reframe the conversation around how we support women in the workplace.

Of course the first comment on this post is 'what about men' and I GUARANTEE you if men were to ever go through childbirth, especially a caesarean there would be ZERO debate about ensuring these 'perks' would be available.

Men need time off to recover from a 15 minute vasectomy, but women aren't allowed time off to undergo massively stressful procedures (like IVF), heal their bodies post-childbirth, or raise their children because who tf is going to look after your infant if you're back at work? And btw, you're not even paid the whole 12 months so... what's the issue?

Please stop labelling basic women's rights as a privilege or perk. It's the bare minimum we deserve, especially if you want us to be a productive member of society.

Major Geelong employers have rolled out parental leave packages including up to 18 weeks paid leave, IVF support and lactation facilities. 👩‍🍼See the list 👉 https://bit.ly/4uaVSyt

18/05/2026

If you can spot a caption that's written with AI, gold star for you!

When I'm reading someone's post, I'm not analysing it to see if it's AI written. Because I know that person is likely juggling a million other things, and writing from scratch is not part of their wheelhouse.

Yes, I use AI for my own stuff because my brain energy only extends so far. I'll review and rewrite things to make it sound like me, but even I need the help to get the process started.

So please stop shaming business owners for using AI to write their copy. It's 2026, please find another angle to sell your service.

15/05/2026

Thrilled to be running this workshop with Ebony (Brand New Day) and Laura (Beeline) around branding, organic content and ethical AI.

Hosted by the Surf Coast Shire Council there are limited spots left so jump online to secure yours at this free, in-person workshop.

I'm covering social media (of course!) and sharing how to come up with a content plan, know when to post it and use the data to keep refining your content.

Practical workshop designed to help small business owners get clear on their marketing and communicate with confidence.

16/03/2026

It's giving Out Of Office vibes 🤟🏽

but does making content for your girls trip count as work? asking for a friend.

04/03/2026

DAY 99 OF 100 // close those 99 tabs in your browser because you only need this one when it comes to posting on social.

This has been an idea for the past 2 years and I've finally found the time to dive in and build it.

If you want a streamlined, faster and smarter way to create content, the fempowered content system is it.

Start with the strategy generator, saving your content pillars and topics so when you go to create content, you can use this as your guide (instead of winging it).

I've built this to address every issue around creating content consistently - and most importantly, creating content that converts.

The fempowered content system is a brand new, live tool that's going to change the way everyone looks at social media content.

Like what you see? Visit my website to subscribe to the fempowered content system today.

03/03/2026

DAY 98 OF 100 // steal the 30 hooks most popularly used by content creators.

My 100 days of content might be coming to an end, but that doesn't mean I'm going to stop sharing all the good stuff.

DM me 'HOOKED' to get your Hooks Library straight to your inbox.

02/03/2026

And maybe no more gettin' low in your apple bottom jeans and boots with the fur.

01/03/2026

Because there's no gatekeeping around here. Save this post, or copy this caption and add it to your Trello/Notion/Monday/iPhone notes etc.

1. My biggest February fail (and what It taught me about my business) - carousel or short reel format

2. I discovered this hack by accident (and it changed everything) - before/after reel or carousel -

3. Before I founded [insert business name], I was a [previous role + industry]. Here's what that taught me - storytelling Reel or carousel

4. I don't care about [your service or product] - I care about [emotional outcome for humans] - values-first positioning Reel or carousel

5. Ok - I can't be the only one who feels [insert emotion] about [insert topic] - authentic reaction Reel or carousel (NO planning required!)

Wish you had content ideas, Canva templates, checklists etc at your fingertips to make social media posting less painful? Tap the link in my bio to download your FREE content kit to make content creation the easiest part of your business.

28/02/2026

DAY 95 OF 100 // As adults we get so caught up in thinking about what we should be doing, stressing about not meeting the expectations of others, or simply worrying we aren't setting up a great example for our kids.

But if you took a moment to look back at your growth, what would 10 year old you say to you now?