icu2

icu2 Our mission is to accelerate the growth of Australian scale-ups by providing world-class, evidence-based business development programs and services.

Creating Success Stories... One Business at a Time. The Value of a Strategy First Service Model. icu2 specialises in the delivery of strategic branding, marketing and technology solutions. Our "Strategy First Service Model" helps business owners and managers, create clarity and confidence in their decision to invest in branding, marketing and technology. We will support you through all phases of y

our business development, and map out a clear pathway to achieving your future business success. We will help you get there. Using a proven decision making framework, icu2 will help you identify and focus on the real high value opportunities, by addressing the pain points and buying motivators of your most valuable prospects. Through this approach, icu2 is able to help you carve out a valuable niche in your market, and implement the solutions around your unfair advantage in the marketplace. The result of more than 10 years of research and development, icu2’s innovative decision making framework is the foundation of every creative, strategic or technical solution we deliver. Our clients are our success stories and a testament to this unique approach. We help business owners and managers take more calculated risks when it comes to investing time, energy and resources into new and innovative solutions. By focusing on the human element as a central focus of every action and interaction, we are able to connect with your clients at an emotional level. We don’t just design logos, build websites and run campaigns. We inspire hearts! We engage minds! We excite the senses! This is what sets us apart. This is what makes us different. This is our unfair advantage. icu2 - Inspiring the Human Spirit in a Digital World

Vodalogic is the innovation and R&D business behind Vodafill, a smarter wireless water level management system designed ...
10/07/2026

Vodalogic is the innovation and R&D business behind Vodafill, a smarter wireless water level management system designed for swimming pools, spas and water features.
Working with Vodalogic, icu2 developed the brand from the ground up, including brand identity, product packaging, product visualisations, website design and a complete ecommerce store.
The result is a cohesive brand that communicates the technology behind Vodafill while establishing Vodalogic as a broader swimming pool innovation business.
Explore the new website at https://www.vodalogic.com/
Branding, packaging, product visualisations, web design and ecommerce by icu2.

Vodalogic is an Australian R&D company developing innovative water management technologies, connected products and intelligent automation for swimming pools.

Introducing The Whole Perspective.The Whole Perspective is a new psychology practice founded by Principal Psychologist D...
10/07/2026

Introducing The Whole Perspective.

The Whole Perspective is a new psychology practice founded by Principal Psychologist Dr Matea Doroc. icu2 worked with Matea to develop the brand strategy and website from the ground up, creating a clear position for the practice and a digital presence that reflects its whole-person approach to psychological care.

The brand strategy defined how The Whole Perspective would present itself, communicate its values and stand apart in a highly competitive clinical category.

The website was then designed to bring that strategy to life through calm visual direction, clear service pathways, considered content and a user experience that feels professional, approachable and grounded.

The result is a cohesive brand and website designed to support the practice at launch and provide a strong platform for future growth.

Explore the new website at wholeperspectivepsychology.com

Brand strategy and website design by icu2.

Psychological therapy in Derrimut and Essendon, supporting clients across Melbourne’s western and north-western suburbs.

The Vodafill online store is now live. Created by Vodalogic, Vodafill is a smart water level management system that auto...
10/07/2026

The Vodafill online store is now live. Created by Vodalogic, Vodafill is a smart water level management system that automatically monitors and maintains water levels across swimming pools, spas and water features.

As part of the broader Vodalogic brand project, icu2 designed and developed a dedicated single-product ecommerce store for Vodafill. The website transforms a technically advanced product into a clear and focused customer journey, combining product education, visual storytelling and direct online purchasing.

The result is a streamlined digital storefront that clearly communicates how Vodafill works, the problems it solves and why it represents a smarter approach to pool water management.

Explore the new Vodafill store at www.vodafill.com

Branding, packaging, product visualisation, web design and ecommerce by icu2.

Vodalogic

I'm thrilled to announce that Althaf Hassan has rejoined icu2 as our CTO. A full circle moment for both Althaf and mysel...
02/01/2026

I'm thrilled to announce that Althaf Hassan has rejoined icu2 as our CTO. A full circle moment for both Althaf and myself as he was among our first intake of programmers in our first office in Brunswick back in 2010, where he led the development team.

Today, Althaf brings 15 years of commercial experience and strong technical capabilities across the corporate, government and commercial sectors, having worked on AI-powered marketplaces, SaaS platforms, and enterprise-grade system development. His career spans leadership roles where he designed secure, scalable systems, built development teams, and executed complex digital initiatives for organisations including Suncorp Group, Macquarie Group, UTS (University of Technology Sydney), DESE (Department of Education, Skills and Employment), DEWR (Department of Employment and Workplace Relations), and Department of Transport for NSW.

At icu2, Althaf will build our development team, maintain relationships with technical partners and lead the technical development of new AI and Machine Learning capabilities.

Althaf's return represents a pivotal moment for icu2, bringing deep technical expertise to the company and an exciting new chapter. And while the world has changed, our value of "Inspiring the Human Spirit in a Digital World" stays the same.

Welcome back Althaf and I look forward to an exciting future!

Address

67 Pakington Street
Geelong, VIC
3218

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61352593512

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