A Guide to Social Media

09/01/2025

“Let them”
If you haven’t yet heard of the Let Them theory, then I encourage you to go and check it out! I ordered two copies last year, they arrived early this week and I immediately posted one to my BFF Emma and eagerly commenced reading mine on the walk home (where
I took this photo).

I have a lot to say but let me start with 👉🏼 Go 👏🏼👏🏼👏🏼
I am only up to Chapter 6 and I’m hooked, so for the 17,000 other Australians who currently have this book on back-order, don’t walk, run to the bookstore as soon as it arrives!

Maybe I’m a little over zealous, maybe this is the motivation I need to kick the year off, maybe it’s because I attended a funeral today, or maybe this will help remind me who I am and what I deserve, and Mel I agree, “you get one wild and precious life, so
go live it in a way that makes you proud.”

I’m keen to learn and apply the theory and if you are reading it too, let me know what you think.

One of my favourite parts so far:

Problem: You are giving other people’s opinions too much power. When you let the fear of what people might think dictate your choices, you limit your potential and old yourself back from pursuing what you truly want. This fear causes you to procrastinate,
doubt yourself, become paralysed by perfectionism, and, most importantly, give up on your dreams.

Truth: People will have negative opinions about you no matter what you do. It will happen. Let them. You can’t control it. Allowing someone else’s opinion to distract or consume you is a waste of your time an energy.

Solution: When you Let Them think what they want, it gives you the freedom to do what you want. When you align your thoughts and actions with your values, you will be proud of yourself. And when you are proud of yourself, you won’t care what anyone
else thinks.

When you say Let Them, you make a decision to let people think negative thoughts about you. When you say
Let Me, you focus on the one person’s opinion who truly matters – yours.”

“Let them ... and then Let Me”

08/03/2024

International Women’s Day 🫶
This year’s IWD theme is 💥 Count Her In: Invest in Women. Accelerate Progress. 💥

“Women’s economic empowerment is central to a gender equal world. When women are given equal opportunities to earn, learn and lead – entire communities thrive.
While important progress has been made, women face significant obstacles to achieving equal participation in the economy.
We must ensure women and girls are given equal opportunity to build their capabilities and strengthen their capacity to learn, earn and lead.“

23/02/2024

Thank you so much for your post 🤩

“Our good friend and UGC (User Generated Content) superstar Kathryn 🌟  rocked it on podcast recently! 🎧 She dished out all the deets on turning Selfies to Sales and growing your brand with UGC. 🤳

👉 If you’re all about that UGC life or keen to learn more, check it out! Kathryn spills the beans on amazing strategies to amp up your UGC game. 

🔗 Hit the link in our bio to tune in and get your UGC groove on!” 💃🏼

💥

17/02/2024

From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley 🎙️
Check out my recent podcast with Neal Schaffer on User Generated Content UGC 🤩
From Neal: “Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we’re thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn’s insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz.

We’ll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities.

Together, we’ll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn’s got the tips you need to ensure your content aligns perfectly with your brand voice, whether it’s through manual curation or tasteful influencer partnerships.

Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn’s approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource.

So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach!”

05/01/2024

I wanted to have a word for 2024 and I think I’m almost there. This year I want to be brave, be happy and be confident. I need to leave a few doubts at the door and move forward with an ever evolving life.
I’m not sure exactly what I want, where I’m headed or how I’m going to get there, but I’m moving and I am feeling more confident.
I’ve had some big personal challenges over the past two years and I finally feel like I am getting on top of things and creating a happy and secure future for myself and my boys.
One of my other big interests is community building and that is something I would like to explore more from a social media perspective.
With this in mind, I think I have found my word and it is OPEN … I am going to work hard to be open to ideas, creativity, connections, business, health, people and love. I feel more open to opportunity and possibility than I have for a long time and I think using this word will remind me of that.

Do you have a word for 2024? Please share in the comments or send me a DM 🙋🏻‍♀️

Art by 🎨

It’s always good to add a few relevant hashtags too👇🏽

13/10/2023

Digital word of mouth 🏆

User Generated Content (UGC) is digital word of mouth, it’s one of the most under utilised organic marketing tools for small businesses.
When customers willingly and even enthusiastically post about your business, products or services to their friends, family and community they are giving you a digital shout out and potentially leading other people to your business! And, on top of that they have created content that you may be able to reshare on your social accounts!
UGC is more relatable and more trusted as it is not created by you 🧐 Yes, that’s right!

If you want to create a UGC strategy for your business, send me a DM to find out more 🙋🏻‍♀️

Digital art created by me and part of a series, check out my profile grid and see if you can spot the other two images that match this 🔎

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Are you a business or creator? It’s time to get started with and 🎥📱👍🏽

Follow me for more and some beautiful scenery from the South-West of Victoria, Australia 🌊

It’s always good to add a few relevant hashtags too👇🏽

28/05/2023

User Generated Content (UGC) is digital word of mouth, it’s one of the most under utilised organic marketing tools for small businesses.
When customers willingly and even enthusiastically post about your business, products or services to their friends, family and community they are giving you a digital shout out and potentially leading other people to your business! And, on top of that they have created content that you may be able to reshare on your social accounts!
UGC is more relatable and more trusted as it is not created by you 🧐 Yes, that’s right!

If you want to create a UGC strategy for your business, send me a DM to find out more 🙋🏻‍♀️

Digital art created by me and part of a series, check out my profile grid and see if you can spot the other two images that match this 🔎

___________________________________________

Are you a business or creator? It’s time to get started with and 🎥📱👍🏽

Follow me for more and some beautiful scenery from the South-West of Victoria, Australia 🌊

It’s always good to add a few relevant hashtags too👇🏽

24/05/2023

29/04/2023

Get uncomfortable 😳
In life and business, growth often comes from being uncomfortable. Trying new ways of operating, listening to new ideas, experimenting and even failing can lead to growth.
With your social media it’s easy to do what’s comfortable, what’s working, or even not working 😬

When I help small businesses owners and creatives with their socials, the thing that stands out to me is the avoidance of video!
Does the idea of creating video for your socials make you feel uncomfortable?
Would you rather do anything but show yourself on camera? Do you feel you or your business isn’t interesting enough for video? Or do you just struggle with ideas for video content?
I have a solution for you 💡
Start small, start awkward, start with short form videos like Instagram Stories, start uncomfortable and just start!

Some easy ideas to get started with stories:
1. Show snippets of your day
2. Behind the scenes in your business
3. Sneak peaks
4. Industry news
5. Info about your products and services

I can help you by offering 1:1 Stories for beginners training anywhere in the Geelong region or some locations in Melbourne.
I’ll teach you the basics in a fun, supportive way and I’ll help you to get started with Stories and to get comfortable with being uncomfortable. Send me a DM to find out more 💌

08/03/2023

I am literally flying across the world on International Women’s Day 🦸🏻‍♀️ IWD 💜
I was surprised and impressed to hear the Captain on my flight was a woman, I felt proud when I realised a woman was captaining my plane.
As I thought about IWD and my trip to the US as proud as I felt, I thought about how women still have a long way to go.
I would like it to feel normal that a woman is an international pilot, not an impressive anomaly.
This is my first international trip since having children (13 years ago) and I’m sure I’m not the only one who’s been out of the skies for a while!
For me this trip is about independence, courage and momentum. I’m not just flying across the world to pursue my passions and have some long overdue fun, I’m doing this for all the women who have put others first, all the mums and all the women who put their dreams on hold, those who sacrifice their health, relationships, careers and dreams for others, the women who’ve had these things taken from them or been controlled and manipulated by others.
This trip is for you!
I am showing you that despite challenges, responsibilities and inequality we can do it!
We still have a long way to go, but if, one by one, we start to put ourselves first, still giving to others all that they need, but giving to ourselves first and showing other women and children that we are better when we look after ourselves and support each other. If we do this, everyone will benefit and equality will start to become, well, equal.
So today celebrate other women’s achievements, you never know what their challenges are, or have been!
Reach out to your girlfriends and talk about how they can put themselves first. Talk about goals and dreams and help each other to start making it happen, no matter how big or small!
One tiny step at a time is all it takes to get momentum and if we all start achieving we all rise!!!
Be you, be free and start now

Digital art by me and photos from my plane arriving in LA on IWD 💜

🦸🏻‍♀️

13/02/2023

Oh social media managers,
Valentine's day is here,
And with it comes the need for posts that are sincere.

You craft the perfect message,
full of love and cheer,
Making sure your brand is seen as one that cares.

You post cute photos of hearts,
and gifts that are sweet,
You make sure that your followers are swept off their feet.

With each like and comment,
your heart starts to beat,
For spreading love on social media is a treat!

Your followers may be far,
but your message is near,
Bringing joy to all those who hold their phones dear.

You show that love can be found through a screen this time of year,
Proving that technology can bring us all very near.

So here's to you, social media manager, with a heart of gold,
May your Valentine's Day posts be fun and bold.

And may your followers be filled with love,
as they are told,
That this holiday is about spreading love,
to young and old.

Happy Valentine's Day to all the social media pros,
May your feeds be filled with love and nothing but roses!

Happy Valentine’s Day 🌹

I generated this poem using ChatGPT, what do you think?

Digital art by me INSTAGRAM SOCIAL MEDIA GEELONG] 👩‍🎨

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Are you a business or creator? It’s time to get started with and 🎥📱👍🏽

Click on the link in my bio INSTAGRAM SOCIAL MEDIA GEELONG] or send me a DM to work with me 🙋🏻‍♀️

Follow me for more and some beautiful scenery from the South-West of Victoria, Australia 🌊

It’s always good to add a few relevant hashtags too👇🏽