IvyStreet Agency

20/08/2026

Google holds roughly 90% of the global search engine market. But AI is starting to change what happens before a user gets there.

More consumers are using AI search tools to research, compare and discover brands and products. By the time they turn to Google, they're searching with higher intent with a clearer idea of what they're looking for.

For brands, that means thinking beyond traditional search and considering the kind of content that helps them show up during the earlier stages of discovery.

Blogs, FAQs, testimonials and reviews give AI tools useful information to draw from, while also helping build the authority and relevance that supports your wider search presence.

AI Search is adding another step into the buying journey whilst giving brands another opportunity to get on the radar before a high intent Google search happens.

10/08/2026

IvyStreet takes the Capricorn Coast ☀️

Alana and Jess headed north to spend time in the Sunshine State, scoping out shoot locations, getting to know the communities behind our newest projects with Resi Ventures, and taking in some of the amazing beaches!

We’re excited to help bring these new projects to life and we’re looking forward to many more Queensland trips along the way. 🌴

29/07/2026

Meet Shiralee, the newest addition to our Client Services team.

Joining us as an Account Coordinator, Shira brings experience delivering marketing campaigns across Australia and New Zealand, and has a genuine passion for building strong client relationships.

☀️ She grew up in Lismore, Northern NSW
🐶 Happiest outdoors with her German Shepherd, Archie
✈️ Ticked off 15 countries across Europe and Asia after finishing school

We're so excited to have her as part of the IvyStreet team!

20/07/2026

Our partnership with Resi Ventures spans over many years, working together across projects in regional and metropolitan Victoria.

As Resi Ventures continues to expand its presence in Queensland, we're proud to continue that partnership on a number of exciting new communities in the sunny state ☀️

For IvyStreet, it's another opportunity to bring our creative thinking interstate alongside a legacy client, supporting the next stage of their growth while continuing a relationship we're proud to be part of.

A huge thank you to the Resi Ventures team for their continued trust in us. We can't wait to share some updates as these communities come to life in the coming months.

13/07/2026

A proud moment for IvyStreet at the 2026 Melbourne Design Awards, taking home two Gold and three Silver. 🥇🥈

Spanning clients across a range of industries, these wins reflect the strong partnerships behind the work and the trust our clients place in us to bring bold, meaningful ideas to life.

We love seeing the team recognised for their thinking and creativity. A huge congratulations to our clients, collaborators and the entire IvyStreet team!

Geelong Dairy More Geelong Than Campaign
Digital Campaign - Gold

Rip Curl The One
Graphic Design Three Dimensional - Gold

Kyvalley Goodness Campaign
Digital Campaign - Silver

Somerley, Cedar Woods Properties
Property Branding - Silver

Barham Lakes, Villawood Properties
Property Branding - Silver

02/07/2026

The appetite for genuine, experience-led content isn't going anywhere. While audiences are consuming content across more channels than ever before, they still turn to blogs when they want trustworthy material.

Since their rise alongside the world wide web in the early 2000s, blogs have stood the test of time. They continue to play a vital role in helping brands build authority, improve search visibility and connect with audiences in a meaningful way. In a saturated digital landscape, blogs provide the space to educate, inform and demonstrate real expertise.

Here are our top reasons having blogs on your website is beneficial to your brand. 🖊️

Read the full article under 'News & Insights' on our website.

29/06/2026

High involvement decisions often come with hesitation.

These decisions need buyers to justify the investment, compare several options, or feel confident that the business they choose can deliver.

Social proof helps make that decision feel safer.

A strong testimonial, case study or client story can show your audience that others have already trusted you and seen value from your business.

For considered products and services, social proof should help build confidence from the beginning.

Read the full article on our website through the link.

In uncertain times we buy less, buy safer, buy later or buy down. Social proof is a powerful tool to lower risk and help customers navigate complexity.

17/06/2026

8 years of Jess Pepper at IvyStreet! 🌶️

A vital member of our creative team, Jess has worked across many of our legacy accounts during her time at IvyStreet, and continues to impress us and clients with her exceptional creative talent.

Over her eight years, Jess has developed a deep understanding of working within an agency environment and building strong client relationships, helping her to deliver consistent creative solutions across a wide range of projects.

Thanks for eight years of great office banter and outstanding creativity. We can't wait to see what you create next! 🎨

09/06/2026

Silverwoods Resort tasked IvyStreet with building a campaign that would do more than sell tickets to their wedding showcase, the real measure of success was growing the resorts wedding calendar for the coming year.

The solution was a campaign strategy that enabled us to tap into the places where wedding inspiration and planning naturally happens. Facebook, Instagram, TikTok and Pinterest, with creative that would thrive across each platform.

The result? 3 wedding dates secured on the day!

A great example of creative, audience targeting and platform strategy working together to generate outcomes.

Client: Silverwoods Resort Yarrawonga

01/06/2026

At IvyStreet, our purpose is to help our clients grow.

In our time working with Villawood Properties we've worked across branding, digital marketing, social content, web design and offline media for a variety of their regional communities.

We’ve loved working closely with the Villawood team and value the strong relationship we’ve built along the way. It’s always rewarding to see our work contribute to outstanding results.

Thank you Dane for your kind words, we can't wait to see what the years ahead hold.

- Dane, Marketing Manager, Villawood Properties