Macedon Digital

Macedon Digital We create exceptional websites for educators, health providers and not-for-profits. SEO and online ads are also part of our DNA.

The Functional For Life Mobile PT team needed a fast, quality custom website for their growing business. It's SEO and CR...
19/12/2021

The Functional For Life Mobile PT team needed a fast, quality custom website for their growing business. It's SEO and CRO optimised and easily managed by staff. We had an awesome time building this with the FFL team https://functionalforlife.com.au/ and this is a great example of how business relationships can turn into friendships too. Thanks to the FFL team.

Here's the new bespoke website for McNally & Gleeson Lawyers. A big upgrade from their previous site that delivers a hig...
19/12/2021

Here's the new bespoke website for McNally & Gleeson Lawyers. A big upgrade from their previous site that delivers a high quality online experience to match their professional standards and results https://gleesons.com.au/

Thanks to the wonderful Ange and Lou from Woodend General for choosing us to design and develop your new, one of a kind,...
05/12/2021

Thanks to the wonderful Ange and Lou from Woodend General for choosing us to design and develop your new, one of a kind, bespoke eCommerce site. Congratulations, we had a ball building this with you! https://woodendgeneral.com.au/

We partnered with Gisborne Secondary College to deliver a brand new website; custom designed and custom built. Their 'ne...
21/11/2021

We partnered with Gisborne Secondary College to deliver a brand new website; custom designed and custom built. Their 'new' website has been live for almost 12 months! Very pleased with the outcome.

https://gisbornesc.vic.edu.au/

You need to be working on an action plan ✍️ for when the Coronavirus pandemic is over. Don't wait until the government a...
11/04/2020

You need to be working on an action plan ✍️ for when the Coronavirus pandemic is over. Don't wait until the government announces everything is back to normal - this is when you need to implement all of your actions. Review your website 🖥 setup your marketing campaigns 🏹 support other local businesses through strategic partnerships 🤝 and show your customers how they can spend with you to enhance their quality of life

If you can afford to spend some money on online advertising - do it. Media spend has dropped 👇 by over 70% in Australia....
11/04/2020

If you can afford to spend some money on online advertising - do it. Media spend has dropped 👇 by over 70% in Australia. This means you may have 70% less competition, significantly better value for money and increased chances of your brand being front and centre with your 🗣 target audience

There are some inspirational stories 😍 across Australia of businesses flipping their trading to an online model (e.g. re...
11/04/2020

There are some inspirational stories 😍 across Australia of businesses flipping their trading to an online model (e.g. restaurants turning into fresh food stores). What can you do online 🤔? Look at what your competitors are doing and see what you can do differently. Remember, there are a lot of people at home sitting on their phones!

Being busy is a great reason NOT to review 🔎 and update your website. If you have the opportunity of time during this pa...
11/04/2020

Being busy is a great reason NOT to review 🔎 and update your website. If you have the opportunity of time during this pandemic, review your website. Remember, always think about your website from your customers' perspective 🙋‍♂️. How can you improve their experience and what additional value can you offer? Consider a new design, adding written content (great for SEO) or new photos

Have you updated your customers 📣 to let them know how the Coronavirus pandemic has affected your business? Let them kno...
11/04/2020

Have you updated your customers 📣 to let them know how the Coronavirus pandemic has affected your business? Let them know your revised working conditions and how they can continue to support 🤲 during this period. People want to support - help your customers help you.

Did you know there is A LOT more to Google than meets the eye? As lovers of digital marketing, we love to work with Goog...
31/07/2019

Did you know there is A LOT more to Google than meets the eye?

As lovers of digital marketing, we love to work with Google to help us plan, buy, measure, and optimise digital media and customer experiences. Comprehensive knowledge of these handy tools means we can deliver great campaigns and results for you.

Do you know what display marketing is? Display marketing shows ads in the boxes that appear on websites, social media or...
24/07/2019

Do you know what display marketing is?

Display marketing shows ads in the boxes that appear on websites, social media or apps. Many people find these ads intrusive but the data shows when executed correctly (not annoyingly) they work to drive awareness to your business. If you want to get your brand in front of prospective customers or re-engage lost website visitors then display could be a good option for you.

Google Ads Facts• Google gets 95% of its revenue from advertising• An ad in the 1st position gets an average click-throu...
17/07/2019

Google Ads Facts

• Google gets 95% of its revenue from advertising
• An ad in the 1st position gets an average click-through-rate of 7%
• For every $1 spent on Google AdWords, the average business generates $2 in revenue

Source: Google

Have you considered Google Ads or are your current ads delivering results?

Do you know what people are searching for in your local area? You can query the top 100 worldwide searches in Google and...
10/07/2019

Do you know what people are searching for in your local area? You can query the top 100 worldwide searches in Google and have a laugh, but if you wanted relevant local data for your business (to help create keyword rich content for your customers) then you will need some special keyword research tools. We love using Ahrefs, SECockpit and Long Tail Pro.

Do you market your business or your brand? What does this even mean?! People care about your story and what you love, no...
03/07/2019

Do you market your business or your brand? What does this even mean?!

People care about your story and what you love, not just your business product or service. Share your story to develop your brand’s personality and create meaningful connections with your customers.

How do you actively generate word of mouth for your business? Nearly 71% of consumers who had a good social media experi...
29/06/2019

How do you actively generate word of mouth for your business? Nearly 71% of consumers who had a good social media experience with a brand are likely to recommend it to others (Source: Social Media Today).

🤷‍♀️ 🤷‍♂️ Are you close to the top of the search results in Google? Type in your business name or service and see where ...
05/06/2019

🤷‍♀️ 🤷‍♂️ Are you close to the top of the search results in Google? Type in your business name or service and see where you feature. If you’re not close to the top you’re missing out on sales. This can be fixed! SEO, or Search Engine Optimisation, bridges the gap between your customers and your business. Contact us to find out more, we’ll do our best not to be confusing - 🤓 🤓

How are you generating new business 💰 💰? Online advertising is often cheaper and more effective than print ads. Laser ta...
05/06/2019

How are you generating new business 💰 💰? Online advertising is often cheaper and more effective than print ads. Laser target your audience and get your business in front of people who are genuinely interested in your product or service. Expose your business online today and enjoy new leads and new sales 👍 👍

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Gisborne, VIC
3437

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